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Track Goals & Conversions with Google Analytics - Frequently asked questions

Discover how to track goals and conversions using Google Analytics. This page answers frequently asked questions to help you optimize your tracking strategy.

Frequently asked questions

How can I track chat conversions using Google Analytics with Zendesk?

To track chat conversions using Google Analytics with Zendesk, you need to set up both Zendesk Chat and Google Analytics. This integration allows you to monitor which pages your visitors are chatting from and whether they are converting into paying…

What should I do if I'm using the legacy Chat widget with Google Analytics?

If you're using the legacy Chat widget, note that Google ended support for Google Analytics Universal on July 1, 2023. This means you won't see events generated from Chat on Google Analytics anymore. To continue tracking, you need to migrate to…

How do I create goals in Google Analytics for tracking chat conversions?

Creating goals in Google Analytics is essential for tracking chat conversions. Start by signing in to Google Analytics and navigating to the Admin tab. From there, select the desired account, property, and view. In the VIEW column, click on…

How can I monitor my chat conversion rate using Google Analytics?

To monitor your chat conversion rate, you can create a segment in Google Analytics that focuses on chat traffic. This involves using the 'Served by Operator' event, which tracks each time a visitor chats with an agent. In Google Analytics, go to…

What changes occurred with Google Analytics support for Zendesk Chat?

As of July 1, 2023, Google ended support for Google Analytics Universal, affecting users of the legacy Chat widget. To continue tracking chat events, users need to migrate to the Web Widget (Classic), which supports Google Analytics 4. This…

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