To track chat conversions using Google Analytics with Zendesk, you need to set up both Zendesk Chat and Google Analytics. This integration allows you to monitor which pages your visitors are chatting from and whether they are converting into paying customers.
First, ensure that you have both Zendesk Chat and Google Analytics set up. Then, create goals in Google Analytics that align with the metrics you want to track, such as sales or sign-ups. By doing this, you can gain insights into your chat conversion rates and improve your business strategies. For more detailed instructions, check out theoriginal guide.
If you're using the legacy Chat widget, note that Google ended support for Google Analytics Universal on July 1, 2023. This means you won't see events generated from Chat on Google Analytics anymore. To continue tracking, you need to migrate to the…
Creating goals in Google Analytics is essential for tracking chat conversions. Start by signing in to Google Analytics and navigating to the Admin tab. From there, select the desired account, property, and view. In the VIEW column, click on Goals,…
To monitor your chat conversion rate, you can create a segment in Google Analytics that focuses on chat traffic. This involves using the 'Served by Operator' event, which tracks each time a visitor chats with an agent. In Google Analytics, go to…
As of July 1, 2023, Google ended support for Google Analytics Universal, affecting users of the legacy Chat widget. To continue tracking chat events, users need to migrate to the Web Widget (Classic), which supports Google Analytics 4. This change…