To monitor your chat conversion rate, you can create a segment in Google Analytics that focuses on chat traffic. This involves using the 'Served by Operator' event, which tracks each time a visitor chats with an agent.
In Google Analytics, go to any view and click on +Add Segment, then +NEW SEGMENT. Select Conditions and filter by Event Action, setting it to 'Served by Operator'. Name your segment and save it. This will allow you to compare the conversion rate of your website before and after chat interactions, providing valuable insights into your chat performance.
To track chat conversions using Google Analytics with Zendesk, you need to set up both Zendesk Chat and Google Analytics. This integration allows you to monitor which pages your visitors are chatting from and whether they are converting into paying…
If you're using the legacy Chat widget, note that Google ended support for Google Analytics Universal on July 1, 2023. This means you won't see events generated from Chat on Google Analytics anymore. To continue tracking, you need to migrate to the…
Creating goals in Google Analytics is essential for tracking chat conversions. Start by signing in to Google Analytics and navigating to the Admin tab. From there, select the desired account, property, and view. In the VIEW column, click on Goals,…
As of July 1, 2023, Google ended support for Google Analytics Universal, affecting users of the legacy Chat widget. To continue tracking chat events, users need to migrate to the Web Widget (Classic), which supports Google Analytics 4. This change…