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Monitor Chat Conversion Rate with Google Analytics

Discover how to monitor your chat conversion rate using Google Analytics. Create segments and analyze chat traffic effectively.

How can I monitor my chat conversion rate using Google Analytics?

To monitor your chat conversion rate, you can create a segment in Google Analytics that focuses on chat traffic. This involves using the 'Served by Operator' event, which tracks each time a visitor chats with an agent.

In Google Analytics, go to any view and click on +Add Segment, then +NEW SEGMENT. Select Conditions and filter by Event Action, setting it to 'Served by Operator'. Name your segment and save it. This will allow you to compare the conversion rate of your website before and after chat interactions, providing valuable insights into your chat performance.


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