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Utilize Macros for Efficient B2C Support

Learn how macros can save time and provide consistent responses in a B2C business, enhancing efficiency and customer satisfaction.

What are macros and how do they help in a B2C business?

Macros are predefined actions that agents can apply to tickets with a single click, providing consistent responses to common issues. In a B2C business, macros save time by allowing agents to quickly address frequent queries, such as shipping mistakes, without crafting individual responses. For example, a 'Wrong item shipped' macro can notify the Shipping department and tag the ticket for reporting, streamlining the resolution process.


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What role do organizations and groups play in a B2C business?

Organizations and groups help organize users and agents in your Zendesk Support account. While B2C businesses might not use organizations extensively due to varied customer patterns, groups can be highly beneficial. You can create groups based on…

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How can a help center benefit a B2C business?

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How do apps and integrations support a B2C business?

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How can support addresses optimize ticket routing in a B2C business?

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