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Guide Data Discrepancies: Explore vs Google Analytics

Learn why Guide data in Explore doesn't match Google Analytics. Understand the differences in design and implementation between these tools.

Why doesn't the Guide data in Explore match the data I see in Google Analytics?

The Guide data in Explore and Google Analytics don't match because they are designed for different purposes. Google Analytics is a general-purpose tool for tracking user activity on any website, offering a broader set of features. In contrast, the Guide integration with Explore provides more contextual information specific to Zendesk Guide.

Google Analytics does not automatically differentiate between page views from agents and end users, and its behavior can vary widely due to its user-configurable nature. These differences in design and implementation lead to discrepancies in the data reported by the two tools. For more details, you can check theoriginal article.


More related questions

Why do deleted or unpublished articles still get views in Explore?

Deleted or unpublished articles might still get views in Explore due to multiple translations or browser behavior. If an article has multiple translations and only one is deleted, the others might still receive views. Additionally, Explore relies…

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Knowledge Base data in Explore is only available from January 18, 2021, onwards. This is because the Knowledge Base dataset in Explore was launched on that date. Data from before January 18, 2021, is not available in Explore, so any historical data…

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Explore might not report all article views due to factors like ad blockers and the status of articles. Ad blockers can prevent Explore from recording views, and views for draft, archived, and deleted articles are not recorded. These factors can…

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