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Understanding WhatsApp's 24-Hour Messaging Rule

Learn about WhatsApp's 24-hour rule and how to use approved message templates to bypass it for effective communication.

What is the 24-hour rule in WhatsApp messaging?

The 24-hour rule in WhatsApp messaging is a restriction that prevents messages from being sent to users if they haven't interacted with your business in the last 24 hours. This rule is part of WhatsApp's effort to prevent spam and unauthorized bulk messaging.

To bypass this rule, businesses can use WhatsApp approved message templates. These templates allow you to send messages even if the 24-hour window has passed, ensuring your communications reach the intended recipients.


More related questions

Why can't my requesters see bulk updates in WhatsApp tickets?

Bulk updates in WhatsApp tickets don't reach requesters because WhatsApp blocks unauthorized bulk messages. When you add a public comment through a bulk update, it appears in the Agent Workspace but doesn't get sent to the end user. To ensure your…

How can I ensure my bulk updates in WhatsApp tickets are delivered?

To ensure your bulk updates in WhatsApp tickets are delivered, use WhatsApp approved message templates. These templates help bypass the 24-hour rule that WhatsApp enforces on messages. Without using these templates, any public comments added…

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