Understanding Attribution Methods in Conversion Tracking
What are the attribution methods in conversion tracking?
In conversion tracking, attribution methods determine which chat and agent get credit for a conversion.
Zendesk Chat offers two methods: 'First Touch' and 'Last Touch'. 'First Touch' assigns 100% credit to the first chat and agent the customer interacts with, while 'Last Touch' gives credit to the last chat and agent before the conversion. Choosing the right method depends on your business goals and how you want to measure agent performance.
More related questions
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Conversion tracking in Zendesk Chat allows you to measure when a customer completes a business goal, such as making a purchase or signing up for a newsletter. By setting up conversion tracking, you can determine which chats influenced these…
How do I set up a URL Goal for conversion tracking?
To set up a URL Goal for conversion tracking, navigate to the Goals section under Settings and select 'Add Goal'. You'll need to name and describe your goal, choose an attribution method ('First Touch' or 'Last Touch'), and set an attribution…
How can I monitor conversions in Zendesk Chat?
Once your conversion goals are set up, you can monitor conversions directly in Zendesk Chat. During a chat, you'll receive notifications each time a customer completes a goal. Additionally, you can view overall conversions in Analytics under Chat…
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Live chat can significantly impact conversion rates by reducing friction in the buying process and providing immediate customer support. Studies have shown that adding a live chat channel can increase conversion rates by up to 29%. Companies like…
What are some examples of conversion goals I can track?
You can track various conversion goals using Zendesk Chat, such as sales conversions, product signups, and feedback form completions. For instance, you can set up a goal to see which customers complete a checkout process, monitor how many sign up…
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