You can track various conversion goals using Zendesk Chat, such as sales conversions, product signups, and feedback form completions.
For instance, you can set up a goal to see which customers complete a checkout process, monitor how many sign up for your product or service, or track which customers start and finish a survey on your website. These goals help you measure the effectiveness of your website in achieving business objectives.
Conversion tracking in Zendesk Chat allows you to measure when a customer completes a business goal, such as making a purchase or signing up for a newsletter. By setting up conversion tracking, you can determine which chats influenced these…
To set up a URL Goal for conversion tracking, navigate to the Goals section under Settings and select 'Add Goal'. You'll need to name and describe your goal, choose an attribution method ('First Touch' or 'Last Touch'), and set an attribution…
In conversion tracking, attribution methods determine which chat and agent get credit for a conversion. Zendesk Chat offers two methods: 'First Touch' and 'Last Touch'. 'First Touch' assigns 100% credit to the first chat and agent the customer…
Once your conversion goals are set up, you can monitor conversions directly in Zendesk Chat. During a chat, you'll receive notifications each time a customer completes a goal. Additionally, you can view overall conversions in Analytics under Chat…
Live chat can significantly impact conversion rates by reducing friction in the buying process and providing immediate customer support. Studies have shown that adding a live chat channel can increase conversion rates by up to 29%. Companies like…