Google Universal Analytics End of Life Impact
What happens to my data with the end of Google Universal Analytics?
Google Universal Analytics is ending on July 1, 2023, and Google Analytics 360 on July 1, 2024. Data from these platforms won't migrate to Google Analytics 4.
To ensure you have historical data in Google Analytics 4, Google recommends running it alongside Universal Analytics and Analytics 360. This way, you can continue to monitor your help center traffic without losing any data when the older platforms stop processing data.
More related questions
How do I enable Google Analytics for my Zendesk help center?
To enable Google Analytics for your Zendesk help center, you need to set up a Google Analytics account and add your tracking ID to the help center. First, create a Google Analytics account if you don't have one. Then, in the Guide admin, click the…
What should I do if I previously added a Google Analytics snippet manually?
If you manually added a Google Analytics JavaScript snippet to your help center pages, you should remove it before enabling the new settings. This is important to avoid any conflicts or duplicate data tracking when you enable Google Analytics…
Can I use alternative analytics tools for my Zendesk help center?
Yes, you can use alternative analytics tools by implementing tracking code directly into your theme's code. If you're on Guide Professional or higher, or Suite Growth or higher, and have a custom theme, you can paste the tracking code snippet into…
How can I support opt-outs for Google Analytics in my help center?
To support opt-outs for Google Analytics, you need to comply with laws like the California Consumer Privacy Act. This may involve providing end users with the option to opt-out of Google Analytics or other third-party tracking. You can implement a…
How do I transition from Google Universal Analytics to Google Analytics 4 in Zendesk?
To transition from Google Universal Analytics to Google Analytics 4, you need to add both tracking IDs to your Zendesk help center. In the Guide admin, enable Google Analytics under Integrations and enter both the Universal Analytics and Google…
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