Aligning Chat Goals with Business Objectives
What should be considered when aligning chat goals with business objectives?
When aligning chat goals with business objectives, it's crucial to consider the perspectives of different stakeholders, such as support and sales teams. Each group may have distinct goals, like improving customer experience or increasing conversions, so it's important to develop chat goals that benefit the entire company and its customers.
Additionally, consider factors like your current support infrastructure, budget, and how chat might impact your bottom line. By addressing these considerations, you can ensure that your chat deployment aligns with your overall business objectives and delivers value to all stakeholders.
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