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Modify Zendesk Survey Automation to Avoid False Ratings

Learn how to modify Zendesk survey automation to prevent false ratings by using placeholders instead of direct response links.

How do I modify Zendesk survey automation to avoid false ratings?

To modify Zendesk survey automation and avoid false ratings, you need to change the way response links are included in your survey emails. Instead of using direct response links, you can use a placeholder that directs customers to a separate page to submit their ratings.

In the Admin Center, navigate to the Automations page, find the 'Request customer satisfaction rating' automation, and edit it. Replace the {{satisfaction.ratingsection}} placeholder with {{satisfaction.ratingurl}} in the Email body section. This change helps prevent link expanders from automatically registering false ratings.


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False bad satisfaction ratings in Zendesk are often caused by link expanders. These programs, which may be installed on your customers' computers or running on their mail servers, open links in emails to check for malicious content. When these…

How can I prevent false bad ratings in Zendesk surveys?

To prevent false bad ratings in Zendesk surveys, you can modify your survey automation or create a custom survey. By default, Zendesk's survey automation includes direct response links, which can be clicked by link expanders, causing false ratings….

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Yes, you can create a custom satisfaction survey in Zendesk using the Satisfaction Rating Endpoint. This approach is ideal if you're comfortable with writing custom code and want to have more control over the survey process. By creating a custom…

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