The Zendesk PM Roundtable on Social Channels highlighted several key takeaways, focusing on modernizing social channel offerings.
The event emphasized improved efficiency and reliability, with changes like removing the 7-day content limit and supporting dynamic ads. Enhanced moderation tools for Meta Channels and better integration into Zendesk were also discussed. The roundtable also gathered user feedback, highlighting the need for native integration, improved agent productivity, and AI in social interactions.
For more details, you can check out theevent recording and deck.
Users can expect several changes in Zendesk's social channel offerings aimed at improving efficiency and reliability. These changes include the removal of the 7-day content limit, support for dynamic and boosted ads, and enhancements in…
Zendesk is enhancing integration with social channels through the Zendesk Collaboration Gateway. This gateway provides faster and more reliable integrations, simplifying the process by automatically managing incoming payloads and directing them to…
During the roundtable, Zendesk received valuable feedback from users, which will shape future developments. Users emphasized the need for native integration to eliminate third-party systems, better analytics for ticket prioritization, and the…
Yes, Zendesk plans to offer native integration for Instagram, similar to its Facebook offering. This integration will include all the new updates provided on the Facebook platform, allowing users to add Instagram support just as they would for…
Currently, there is no set timeline for Facebook Groups support in Zendesk. Due to significant changes being implemented, this functionality wasn't included in the current roadmap. Zendesk is monitoring Meta's work with group APIs and plans to…
Yes, users can already reply to some Facebook comments under ads using Zendesk. If there are specific ads where this functionality isn't working, users are encouraged to add a support ticket for assistance. This feature is part of Zendesk's ongoing…