Before committing to either Gorgias AI or Zendesk AI, here are the costs and catches that won't be obvious from their pricing pages.
Gorgias AI — what to watch for
- As your AI resolution rate improves, your per-resolution costs increase — creating a perverse incentive
- Base Gorgias helpdesk subscription required on top of per-resolution AI costs
- At $1.50 per resolution, 5,000 automated resolutions cost $7,500 before the base Gorgias subscription
- Primarily designed for ecommerce/Shopify — limited utility for SaaS or non-ecommerce use cases
Zendesk AI — what to watch for
- Pricing is not transparently listed on Zendesk's site — add-on costs require contacting sales
- The 'Automated Resolution' definition is decided by Zendesk, making costs hard to predict
- Zendesk's own help center article on Automated Resolutions has -17 downvotes from frustrated users
- Advanced AI Agent (~$50/agent/month) required for real conversational AI — base AI Essentials just sends help center links
The cost nobody talks about: what happens when the AI can't answer?
Gorgias AI uses per-resolution pricing while Zendesk AI uses per-resolution + add-on pricing. This means they handle the 'AI can't answer' scenario very differently.
Gorgias AI: Gorgias charges per automated resolution — $1.50 each time the AI resolves a ticket without human intervention. If the conversation is escalated to a human agent, it shouldn't count as an automated resolution, but the definition of 'resolved' is determined by Gorgias.
Zendesk AI: Zendesk charges per Automated Resolution — when the AI handles a conversation without it being transferred to a human. The exact criteria for what counts is determined by Zendesk, and their own documentation on this has been heavily downvoted by confused users.
This is why comparing headline per-automated resolution vs per-Automated Resolution costs is misleading. The metric that matters isn't how much each billable event costs — it's what each platform counts as a billable event in the first place, and whether you're paying for outcomes (successful resolutions) or activity (any AI interaction).