Intercom Fin vs HubSpot Breeze Pricing

A transparent look at what each AI agent will cost your team.
Your support setup
How many tickets do you get per month on average?
How many FTE human agents do you have?
Your goals
What is your target AI resolution or deflection rate (%)?
(For reference, My AskAI averaged 67.8% across all our clients in the last 30 days)
Intercom's Fin AI & HubSpot's Breeze AI pricing data last updated: June 2026
Intercom's Fin AI would cost:
$43,050 per year ($3,588/mo) โ† Cheaper
Based on:
  • AI copilot costs $1,470/yr
  • AI replies cost $41,580/yr ($0.99 per resolution)
HubSpot's Breeze AI would cost:
$60,000 per year ($5,000/mo)
Based on:
  • AI copilot costs $0/yr
  • AI replies cost $60,000/yr ($1 per AI credit)
But with My AskAI, it would only cost:
$6,000 per year ($500/mo) โ† Cheapest
Minutes to setup, 30 day free trial, no CC required.

How Intercom's Fin AI and HubSpot's Breeze AI pricing works

Intercom Fin and HubSpot Breeze take fundamentally different approaches to pricing their AI customer support agents. Understanding these differences is critical because the same ticket volume can result in wildly different monthly bills depending on which model you're on.
Intercom Fin: per-resolution pricing
Charges $0.99 each time the AI resolves a conversation (i.e. the customer doesn't get transferred to a human). Intercom decides what counts as a 'resolution' โ€” if a customer asks a question and gets an AI response but doesn't escalate, that's billed as a resolution even if the answer wasn't helpful.

HubSpot Breeze: credits-based pricing
HubSpot Breeze uses a credits-based pricing model within the broader HubSpot ecosystem. Each AI conversation consumes credits, working out to roughly $1 per conversation or $1.54 per resolution. Breeze is part of HubSpot's Service Hub, so you need an active Service Hub subscription first.

Why this matters: These pricing models aren't apples-to-apples. A direct comparison of the per-resolution vs per-conversation (via credits) cost doesn't tell the full story โ€” you also need to factor in base platform fees, agent seat costs, add-ons, and how each vendor defines a billable event. What one platform counts as a billable interaction, another might not charge for at all.
See how pricing changes for Intercom and HubSpot as AI resolution, monthly ticket volume and number of agents changes.

30% AI Resolution

Scenario Intercom Fin HubSpot Breeze My AskAI
1,000 tickets, 2 agents $367 $1,000 $100
5,000 tickets, 5 agents $1,660 $5,000 $500
10,000 tickets, 10 agents $3,320 $10,000 $1,000
50,000 tickets, 35 agents $16,075 $50,000 $5,000

50% AI Resolution

Scenario Intercom Fin HubSpot Breeze My AskAI
1,000 tickets, 2 agents $565 $1,000 $100
5,000 tickets, 5 agents $2,650 $5,000 $500
10,000 tickets, 10 agents $5,300 $10,000 $1,000
50,000 tickets, 35 agents $25,975 $50,000 $5,000

70% AI Resolution

Scenario Intercom Fin HubSpot Breeze My AskAI
1,000 tickets, 2 agents $763 $1,000 $100
5,000 tickets, 5 agents $3,640 $5,000 $500
10,000 tickets, 10 agents $7,280 $10,000 $1,000
50,000 tickets, 35 agents $35,875 $50,000 $5,000

Hidden costs and gotchas

Before committing to either Intercom Fin or HubSpot Breeze, here are the costs and catches that won't be obvious from their pricing pages.
Intercom Fin โ€” what to watch for
- Unpredictable monthly bills โ€” as your AI resolution rate improves, costs go up proportionally
- You're charged $0.99 even if the AI's answer didn't actually solve the customer's problem, as long as they didn't escalate
- Reddit users report 120% billing increases after enabling Fin (e.g. $4k to $9k/month)
- Copilot is an additional $35/agent/month on top of resolution costs

HubSpot Breeze โ€” what to watch for
- At ~$1/conversation, costs scale dramatically โ€” 10k conversations = ~$10k/month just for AI
- Credit-based system makes it hard to forecast monthly spend
- Requires an active HubSpot Service Hub subscription (~$90/month starter) โ€” Breeze is never standalone
- Breeze AI capabilities are relatively new and less mature than Intercom Fin or Zendesk AI

The cost nobody talks about: what happens when the AI can't answer?

Intercom Fin uses per-resolution pricing while HubSpot Breeze uses credits-based pricing. This means they handle the 'AI can't answer' scenario very differently.

Intercom Fin: Intercom Fin charges per resolution โ€” if a customer asks a question and gets an AI response but doesn't escalate, you're billed $0.99 regardless of whether the answer was actually helpful. If the customer does escalate to a human, you're not charged for a resolution, but you are paying for the human agent's time.

HubSpot Breeze: HubSpot Breeze consumes credits for each AI conversation, regardless of outcome. If the AI engages with a customer but can't resolve the issue, you've still consumed credits for that conversation. The credit model makes it harder to see exactly what each interaction costs.

This is why comparing headline per-resolution vs per-conversation (via credits) costs is misleading. The metric that matters isn't how much each billable event costs โ€” it's what each platform counts as a billable event in the first place, and whether you're paying for outcomes (successful resolutions) or activity (any AI interaction).

Frequently asked questions

How much does Intercom Fin cost? $0.99 per resolution. Intercom charges each time the AI resolves a conversation โ€” i.e. the customer gets a response and doesn't escalate to a human agent.
How much does HubSpot Breeze cost? ~$1 per conversation via HubSpot's credits-based model (~$1.54 per resolution). Each AI conversation consumes credits from your HubSpot allocation.
Which is cheaper โ€” Intercom Fin or HubSpot Breeze? It depends on your ticket volume and AI resolution rate. At 10,000 monthly conversations with a 50% AI resolution rate: Intercom Fin costs approximately ~$5,650/mo ($4,950 for 5,000 resolutions at $0.99 + $700 Copilot for 20 agents). HubSpot Breeze costs approximately ~$10,000/mo (10,000 conversations at ~$1/conversation via credits). Use the calculator above to model your exact costs. Note that Intercom Fin uses per-resolution pricing (charged per resolution) while HubSpot Breeze uses credits-based pricing (charged per conversation (via credits)), so the comparison isn't straightforward.
Is Intercom Fin included in the base Intercom plan? No. Intercom Fin is an add-on that charges $0.99 per resolution on top of your base Intercom subscription (starting at ~$39/seat/month).
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Intercom's Fin AI vs. HubSpot's Breeze AI feature comparison

Intercom logo
Intercom's Fin AI features
โฌ‡๏ธ Up to 50% of support requests resolved by AI
๐Ÿ’ฐ $0.99 per AI resolution
๐Ÿซค Only add websites and Intercom content
โœ… Insights generated from conversations
โœ… AI agent workspace tools available
โœ… Access to live customer data
โœ… Tasks to automate complex processes
See what My AskAI + Intercom can do
HubSpot logo
HubSpot's Breeze AI features
โœ… AI chatbot functionality available
๐Ÿ’ฐ $1 per support resolution
๐Ÿซค Only suggested articles available
โŒ No insights generated from conversations
โŒ No AI agent tools available
โœ… Access to live customer data
โŒ Can't automate complex tasks
See what My AskAI + HubSpot can do

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