Before committing to either Gorgias AI or HubSpot Breeze, here are the costs and catches that won't be obvious from their pricing pages.
Gorgias AI โ what to watch for
- As your AI resolution rate improves, your per-resolution costs increase โ creating a perverse incentive
- Base Gorgias helpdesk subscription required on top of per-resolution AI costs
- Monthly vs annual pricing gap ($1.00 vs $0.90 per resolution) incentivizes annual lock-in
- Primarily designed for ecommerce/Shopify โ limited utility for SaaS or non-ecommerce use cases
HubSpot Breeze โ what to watch for
- At ~$1/conversation, costs scale dramatically โ 10k conversations = ~$10k/month just for AI
- Credit-based system makes it hard to forecast monthly spend
- Requires an active HubSpot Service Hub subscription (~$90/month starter) โ Breeze is never standalone
- Breeze AI capabilities are relatively new and less mature than Intercom Fin or Zendesk AI
The cost nobody talks about: what happens when the AI can't answer?
Gorgias AI uses per-resolution pricing while HubSpot Breeze uses credits-based pricing. This means they handle the 'AI can't answer' scenario very differently.
Gorgias AI: Gorgias charges per automated resolution โ $0.90 (annual) or $1.00 (monthly) each time the AI resolves a ticket without human intervention. If the conversation is escalated to a human agent, it shouldn't count as an automated resolution, but the definition of 'resolved' is determined by Gorgias.
HubSpot Breeze: HubSpot Breeze consumes credits for each AI conversation, regardless of outcome. If the AI engages with a customer but can't resolve the issue, you've still consumed credits for that conversation. The credit model makes it harder to see exactly what each interaction costs.
This is why comparing headline per-automated resolution vs per-conversation (via credits) costs is misleading. The metric that matters isn't how much each billable event costs โ it's what each platform counts as a billable event in the first place, and whether you're paying for outcomes (successful resolutions) or activity (any AI interaction).