HubSpot Breeze vs Zendesk AI Pricing
Which AI support agent delivers more value for your budget?
Your support setup
How many tickets do you get per month on average?
How many FTE human agents do you have?
Your goals
What is your target AI resolution or deflection rate (%)?
(For reference, My AskAI averaged 67.8% across all our clients in the last 30 days)
HubSpot's Breeze AI & Zendesk's Advanced AI pricing data last updated: June 2026
HubSpot's Breeze AI would cost:
$60,000 per year ($5,000/mo) โ Cheaper
Based on:
- AI copilot costs $0/yr
- AI replies cost $60,000/yr ($1 per AI credit)
Zendesk's Advanced AI would cost:
$65,100 per year ($5,425/mo)
Based on:
- AI copilot costs $2,100/yr
- AI replies cost $63,000/yr ($1.50 per resolution)
But with My AskAI, it would only cost:
$6,000 per year ($500/mo) โ Cheapest
Minutes to setup, 30 day free trial, no CC required.
How HubSpot's Breeze AI and Zendesk's Advanced AI pricing works
HubSpot Breeze and Zendesk AI take fundamentally different approaches to pricing their AI customer support agents. Understanding these differences is critical because the same ticket volume can result in wildly different monthly bills depending on which model you're on.
HubSpot Breeze: credits-based pricing
HubSpot Breeze uses a credits-based pricing model within the broader HubSpot ecosystem. Each AI conversation consumes credits, working out to roughly $1 per conversation or $1.54 per resolution. Breeze is part of HubSpot's Service Hub, so you need an active Service Hub subscription first.
Zendesk AI: per-resolution + add-on pricing
Zendesk charges per 'Automated Resolution.' Committed usage costs $1.50/resolution (bought in $150 blocks of 100). Pay-as-you-go costs $2.00/resolution. Each plan includes a small free allowance: 5/agent/month (Team), 10 (Professional), 15 (Enterprise). The Advanced AI Agent add-on (~$50/agent/month) is needed for full conversational AI โ the base AI Essentials just sends help center links.
Why this matters: These pricing models aren't apples-to-apples. A direct comparison of the per-conversation (via credits) vs per-Automated Resolution cost doesn't tell the full story โ you also need to factor in base platform fees, agent seat costs, add-ons, and how each vendor defines a billable event. What one platform counts as a billable interaction, another might not charge for at all.
HubSpot Breeze: credits-based pricing
HubSpot Breeze uses a credits-based pricing model within the broader HubSpot ecosystem. Each AI conversation consumes credits, working out to roughly $1 per conversation or $1.54 per resolution. Breeze is part of HubSpot's Service Hub, so you need an active Service Hub subscription first.
Zendesk AI: per-resolution + add-on pricing
Zendesk charges per 'Automated Resolution.' Committed usage costs $1.50/resolution (bought in $150 blocks of 100). Pay-as-you-go costs $2.00/resolution. Each plan includes a small free allowance: 5/agent/month (Team), 10 (Professional), 15 (Enterprise). The Advanced AI Agent add-on (~$50/agent/month) is needed for full conversational AI โ the base AI Essentials just sends help center links.
Why this matters: These pricing models aren't apples-to-apples. A direct comparison of the per-conversation (via credits) vs per-Automated Resolution cost doesn't tell the full story โ you also need to factor in base platform fees, agent seat costs, add-ons, and how each vendor defines a billable event. What one platform counts as a billable interaction, another might not charge for at all.
See how pricing changes for HubSpot and Zendesk as AI resolution, monthly ticket volume and number of agents changes.
30% AI Resolution
| Scenario | HubSpot Breeze | Zendesk AI | My AskAI |
|---|---|---|---|
| 1,000 tickets, 2 agents | $1,000 | $550 | $100 |
| 5,000 tickets, 5 agents | $5,000 | $2,500 | $500 |
| 10,000 tickets, 10 agents | $10,000 | $5,000 | $1,000 |
| 50,000 tickets, 35 agents | $50,000 | $24,250 | $5,000 |
50% AI Resolution
| Scenario | HubSpot Breeze | Zendesk AI | My AskAI |
|---|---|---|---|
| 1,000 tickets, 2 agents | $1,000 | $850 | $100 |
| 5,000 tickets, 5 agents | $5,000 | $4,000 | $500 |
| 10,000 tickets, 10 agents | $10,000 | $8,000 | $1,000 |
| 50,000 tickets, 35 agents | $50,000 | $39,250 | $5,000 |
70% AI Resolution
| Scenario | HubSpot Breeze | Zendesk AI | My AskAI |
|---|---|---|---|
| 1,000 tickets, 2 agents | $1,000 | $1,150 | $100 |
| 5,000 tickets, 5 agents | $5,000 | $5,500 | $500 |
| 10,000 tickets, 10 agents | $10,000 | $11,000 | $1,000 |
| 50,000 tickets, 35 agents | $50,000 | $54,250 | $5,000 |
Hidden costs and gotchas
Before committing to either HubSpot Breeze or Zendesk AI, here are the costs and catches that won't be obvious from their pricing pages.
HubSpot Breeze โ what to watch for
- At ~$1/conversation, costs scale dramatically โ 10k conversations = ~$10k/month just for AI
- Credit-based system makes it hard to forecast monthly spend
- Requires an active HubSpot Service Hub subscription (~$90/month starter) โ Breeze is never standalone
- Breeze AI capabilities are relatively new and less mature than Intercom Fin or Zendesk AI
Zendesk AI โ what to watch for
- Pricing is not transparently listed on Zendesk's site โ add-on costs require contacting sales
- The 'Automated Resolution' definition is decided by Zendesk, making costs hard to predict
- Zendesk's own help center article on Automated Resolutions has -17 downvotes from frustrated users
- Advanced AI Agent (~$50/agent/month) required for real conversational AI โ base AI Essentials just sends help center links
The cost nobody talks about: what happens when the AI can't answer?
HubSpot Breeze uses credits-based pricing while Zendesk AI uses per-resolution + add-on pricing. This means they handle the 'AI can't answer' scenario very differently.
HubSpot Breeze: HubSpot Breeze consumes credits for each AI conversation, regardless of outcome. If the AI engages with a customer but can't resolve the issue, you've still consumed credits for that conversation. The credit model makes it harder to see exactly what each interaction costs.
Zendesk AI: Zendesk charges per Automated Resolution โ when the AI handles a conversation without it being transferred to a human. The exact criteria for what counts is determined by Zendesk, and their own documentation on this has been heavily downvoted by confused users.
This is why comparing headline per-conversation (via credits) vs per-Automated Resolution costs is misleading. The metric that matters isn't how much each billable event costs โ it's what each platform counts as a billable event in the first place, and whether you're paying for outcomes (successful resolutions) or activity (any AI interaction).
HubSpot Breeze โ what to watch for
- At ~$1/conversation, costs scale dramatically โ 10k conversations = ~$10k/month just for AI
- Credit-based system makes it hard to forecast monthly spend
- Requires an active HubSpot Service Hub subscription (~$90/month starter) โ Breeze is never standalone
- Breeze AI capabilities are relatively new and less mature than Intercom Fin or Zendesk AI
Zendesk AI โ what to watch for
- Pricing is not transparently listed on Zendesk's site โ add-on costs require contacting sales
- The 'Automated Resolution' definition is decided by Zendesk, making costs hard to predict
- Zendesk's own help center article on Automated Resolutions has -17 downvotes from frustrated users
- Advanced AI Agent (~$50/agent/month) required for real conversational AI โ base AI Essentials just sends help center links
The cost nobody talks about: what happens when the AI can't answer?
HubSpot Breeze uses credits-based pricing while Zendesk AI uses per-resolution + add-on pricing. This means they handle the 'AI can't answer' scenario very differently.
HubSpot Breeze: HubSpot Breeze consumes credits for each AI conversation, regardless of outcome. If the AI engages with a customer but can't resolve the issue, you've still consumed credits for that conversation. The credit model makes it harder to see exactly what each interaction costs.
Zendesk AI: Zendesk charges per Automated Resolution โ when the AI handles a conversation without it being transferred to a human. The exact criteria for what counts is determined by Zendesk, and their own documentation on this has been heavily downvoted by confused users.
This is why comparing headline per-conversation (via credits) vs per-Automated Resolution costs is misleading. The metric that matters isn't how much each billable event costs โ it's what each platform counts as a billable event in the first place, and whether you're paying for outcomes (successful resolutions) or activity (any AI interaction).
Frequently asked questions
How much does HubSpot Breeze cost?
~$1 per conversation via HubSpot's credits-based model (~$1.54 per resolution). Each AI conversation consumes credits from your HubSpot allocation.
How much does Zendesk AI cost?
$1.50 per Automated Resolution on committed usage (bought in $150 blocks of 100), or $2.00 per resolution on pay-as-you-go. Each plan includes a small free allowance (5โ15 per agent/month depending on tier).
Which is cheaper โ HubSpot Breeze or Zendesk AI?
It depends on your ticket volume and AI resolution rate. At 10,000 monthly conversations with a 50% AI resolution rate: HubSpot Breeze costs approximately ~$10,000/mo (10,000 conversations at ~$1/conversation via credits). Zendesk AI costs approximately ~$8,450/mo (5,000 resolutions at $1.50 committed + Advanced AI add-on). Use the calculator above to model your exact costs. Note that HubSpot Breeze uses credits-based pricing (charged per conversation (via credits)) while Zendesk AI uses per-resolution + add-on pricing (charged per Automated Resolution), so the comparison isn't straightforward.
Is HubSpot Breeze included in the base HubSpot plan?
No. HubSpot Breeze requires an active Service Hub subscription (~$90/month starter), and AI conversations consume credits on top of that.
HubSpot's Breeze AI vs. Zendesk's Advanced AI feature comparison
HubSpot's Breeze AI features
โ
AI chatbot functionality available
๐ฐ $1 per support resolution
๐ซค Only suggested articles available
โ No insights generated from conversations
โ No AI agent tools available
โ
Access to live customer data
โ Can't automate complex tasks
See what My AskAI + HubSpot can do
Zendesk's Advanced AI features
โ
AI agent functionality available
๐ฐ >$1.5 per support resolution
๐ซค Only suggested articles from Zendesk allowed
โ No insights generated from conversations
โ
AI agent workspace tools available
โ
Automatic tagging solution
โ
Access to live customer data (upgrade)
โ Can't automate complex tasks
See what My AskAI + Zendesk can do
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