Tidio Pricing Explained: The Three Metered Pools Behind the $29 Sticker
Tidio pricing looks like $29/mo but meters three pools (chat, Lyro AI, Flows), and Lyro caps at 1,000 conversations before the $749 wall. The real cost inside.
Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
Tidio starts at $0 and advertises "$29/mo", but that covers only live chat: Lyro AI and Flows each meter separately, a branding-removal charge is extra, and Lyro stops replying after just 50 lifetime conversations on the Free plan. Here's what you actually pay once the AI is doing real work.
You read the Tidio pricing page, saw the $29 Starter plan, ran some quick math, and thought: manageable. Then you read that a normal Shopify store running Meta Ads with a small support team ends up nearer $258 a month, and the questions start piling up.
Where did the extra come from? Which of these sliders is going to move on me? And what happens to the bill when the AI gets busy?
I'm Mike, co-founder of My AskAI, where we help 200+ ecommerce and SaaS businesses run AI customer service inside the helpdesk they already use. Our agents have resolved over a million tickets, so I spend a lot of my week inside other vendors' invoices working out what teams really pay. Tidio is one of the more misread ones, because the sticker price and the working price are two very different numbers.
I'll break down every line item, define a "Lyro conversation" and how it's billed, run the numbers at real volumes, and put Tidio next to the alternatives. No "contact sales" hand-waving where a real number exists, and no invented number for the places where Tidio goes off its rate card.
How does Tidio pricing actually work?
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TL;DR: Tidio is three independently metered pools (Customer Service conversations, Lyro AI conversations, and Flows), each on its own slider, plus a branding-removal fee. The advertised entry price only covers the chat pool.
Tidio's pricing is unusual in this category: it splits revenue into three billing pools that meter separately, so the number you signed up for is only ever one of the three.
There's the Customer Service subscription (live chat plus the helpdesk inbox), the Lyro AI Agent billed per AI conversation, and Flows billed by how many visitors your automations reach. On top of those sit a branding-removal line and the annual discount. (Prices here are pulled live from Tidio's pricing page in July 2026.)
Diagram of the real Tidio bill as a central node feeding three metered pools: Customer Service chat, Lyro AI billed per conversation, and Flows billed per visitor.
These pools don't move together. You can be comfortably inside your chat allowance and still get pushed up a tier because Lyro filled its bucket, or vice versa. That's the mechanism behind almost every "why did my bill jump?" story.
50% Lyro resolution guarantee + pay-per-resolution Lyro available
Lyro AI Agent add-on
from $32.50/mo (50 convs), slider to 1,000
per Lyro conversation
~$0.65/conv at entry; "$0.5/conv" marketing only at the biggest packs; hard cap 1,000/mo
Flows
from $24.17/mo (2,000 visitors), up to 100,000
per visitors reached
the third meter most buyers forget to price
Branding removal
separate paid line
flat
required to hide "Powered by Tidio"
Seats
10 included on most tiers
included
atypically generous; Tidio does not nickel-and-dime seats
10 seats on most tiers is unusually generous for this category (fun fact: per-agent seat fees are usually exactly where the cost hides). Tidio buries its cost in the metered pools instead, so conversations are where the money is.
For contrast, this is the opposite of how we price at My AskAI: one flat meter of roughly $0.10 per ticket, layered onto the helpdesk you already run, with no separate AI pool or Flows pool to track.
What do Tidio's Customer Service plans cost?
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TL;DR: The five chat tiers run Free, then Starter at $24.17/mo, Growth from $49.17/mo, Plus from $749/mo, and Premium (contact sales, roughly $2,999+). The jump from Growth to Plus is the cliff: there is nothing between $59 and $749.
The Customer Service subscription is the base you build everything else on. It's the one number the pricing page leads with.
Free gives you 50 billable conversations a month, Starter lifts that to 100, and Growth scales up to 2,000 billable conversations from $49.17/mo on annual billing (about $59 if you pay monthly). A "conversation" here is one billable customer interaction, so a whole back-and-forth thread with a single shopper counts once no matter how many messages it holds.
Tidio pricing page
Then you hit the cliff. Above Growth there is no gentle next step: the following tier is Plus, and Plus starts at $749/mo. The pricing-analysis site Chatarmin put it more bluntly than Tidio ever will:
"Between Growth at $59 and Plus at $749, there's a 12-fold jump with no plan in between. No 'Pro' tier at $149, no 'Business' plan at $299. Just a wall." — Chatarmin, Tidio Pricing analysis
And they're clear this isn't an accident of the price list:
"That gap isn't a marketing oversight — it's a structural feature of how Tidio is built." — Chatarmin
For most SMB stores this wall stays theoretical until it isn't, and I've seen it arrive sooner than teams plan for. You grow, your chat volume climbs past what Growth covers, and suddenly the only door forward is a $749 plan aimed at a much bigger operation.
Premium sits above even that, quoted only by contacting sales (third parties peg it near $2,999+/mo). It's the one tier where Lyro can be billed pay-per-resolution, with a contractual 50% resolution guarantee.
What does Lyro AI actually cost (and what's a "Lyro conversation")?
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TL;DR: Lyro is its own SKU from $32.50/mo for 50 conversations, scaling to a hard cap of 1,000; above 1,000 you're pushed into a custom Plus or Premium plan. A "conversation" is any channel interaction with at least one AI reply, and it closes after 15 minutes idle, so a customer coming back tomorrow is a new billed conversation.
Lyro is the piece I see people underestimate, because it's priced as a separate product from the chat subscription (its own slider, separate from your chat plan). It starts at $32.50/mo for 50 Lyro conversations and runs up a slider to 1,000. At the entry pack that works out to roughly $0.65 per conversation; the tidier "$0.5 per conversation" marketing figure only kicks in at the larger packs.
And that slider stops dead at 1,000. There is no self-serve option above it. Cross 1,000 and the only door forward is a sales-quoted plan, so 1,000 is the number I'd model your growth against.
Tidio's own documentation is precise about what counts as one Lyro conversation:
"a customer interaction initiated through any channel integrated with Tidio that has at least one reply from our AI agent. Even if Lyro replies a dozen times to solve the customer's problem, that still counts as a single conversation." — Tidio Lyro AI agent limit doc
Two edges of that definition catch people out. First, the thread closes after 15 minutes of inactivity, and a message after that starts a fresh, separately billed conversation. So a customer who asks a question in the morning and follows up the next day has cost you two conversations.
Second, there's no refund if Lyro immediately hands off to a human: the reply counts, the conversation is billed, even if the AI did nothing more than route the shopper to your team. (We bill the opposite way, but every vendor draws that line somewhere.)
Lyro bills on engagement. A single AI reply is enough to charge the conversation, regardless of whether it resolves the issue. The model is per-conversation through and through.
That's a different animal from a per-outcome vendor like Intercom Fin (which bills when it resolves) and from our own per-ticket model at My AskAI. None of these is automatically "better", but they behave differently as volume and resolution rate change.
The last Lyro trap is the free tier: the Free plan's 50 Lyro conversations are a one-time lifetime allowance that never resets each month. Burn through them evaluating the AI and Lyro goes quiet until you buy a plan. It's the most misread number in the whole pricing table.
What does Tidio cost at typical volumes?
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TL;DR: At around 1,000 Lyro conversations a month you're at roughly $500-$750 all-in. Below ~500 conversations Tidio is one of the cheapest options in the category. Above 1,000 conversations Tidio comes off its public rate card entirely into sales-gated Plus or Premium.
Because Tidio bills per conversation rather than per resolution, the fair way to model it is in conversations, and to lead with the total pool cost plus the effective cost per resolved ticket. Tidio markets a 67% average resolution rate (its "highest in the industry" claim, measured as a deflection metric), but take that with a grain of salt: a realistic range without an exceptionally well-maintained knowledge base is closer to 40-60%.
Its own published case studies do run higher, from MattressNextDay at 73% up to NRVTA at 94%, but those are well-tuned deployments with strong knowledge behind them (Borrowell, the largest disclosed at 11K tickets a month across a 9-agent team, reports 83%). So the effective cost per resolved conversation below is anchored to a conservative ~50%, with the 67% claim noted for context.
Volume (Lyro convs/mo)
Lyro pool
CS base plan
Total / month
Effective $/resolved (~50%)
~250 (small store)
~$130-160
Growth ~$49
~$180-210
~$1.00-1.30
~1,000 (the Lyro ceiling)
~$500
Growth ~$49
~$550 (or Plus at $749)
~$1.00
Above 1,000 (e.g. 10k / 50k)
off the rate card
n/a
custom (Plus $749+ / Premium ~$2,999+)
n/a
At ~250 conversations / month (small store)
This is Tidio's sweet spot (and, I reckon, the one price band where it's worth it). A small Shopify store handling around 250 Lyro conversations a month sits near $180-210 all-in: a Growth base at roughly $49 plus a mid-sized Lyro pack. At a realistic 50% resolution that's about $1.00-1.30 per resolved conversation, and if your volume is low the free tier and the $32.50 entry pack make the floor hard to beat anywhere in the category.
At ~1,000 conversations / month (the Lyro ceiling)
This is where the "$29" is a distant memory. At the top of the Lyro slider you're paying roughly $500 for the AI pool alone, plus your chat base, landing near $550 all-in on Growth, or $749 if the account has been pushed onto Plus. Note where this lands: 1,000 conversations a month is still comfortably SMB volume, and yet you're at the very edge of what Tidio will sell you without a sales call.
A cost spectrum by Lyro conversation volume: free at the floor, about $180 to $210 a month at 250 conversations, about $550 at the 1,000-conversation ceiling, then a hard wall above 1,000 into Plus from $749 a month or Premium around $2,999-plus.
Above 1,000 conversations (the wall, into Plus / Premium)
Here I'm not going to invent a number, because Tidio doesn't publish one. The 1,000-conversation Lyro cap is a hard ceiling on the self-serve rate card. Cross it and you're into Plus (from $749/mo) or Premium (contact sales, roughly $2,999+/mo), both quoted per account, with no published per-conversation rate.
So a "10k tickets a month" or "50k tickets a month" figure is the start of a sales conversation. Any post that hands you a flat number for Tidio at 10k conversations is guessing.
What the Tidio pricing page doesn't tell you
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TL;DR: Four things bite: the 95% auto-upgrade trigger with no email warning, three pools compounding faster than the sticker implies, the lifetime-not-monthly free Lyro cap, and branding removal as a separate line.
None of these are on the pricing page, and all four tend to surface mid-deployment, well after anyone's finished evaluating.
Three figures showing the gap between Tidio's advertised price and the real bill: a $29 advertised sticker, roughly $258-plus a month a real Meta-Ads Shopify store pays, and three independently metered pools.
Hidden cost 1: the 95% auto-upgrade trigger
This is the big one, and where most billing complaints start. When a pool's usage hits 95%, the account auto-upgrades that pool, and it does so without an email warning first (no heads-up, no confirmation click).
Third-party pricing analysis documents customers waking up to much larger bills off the back of it.
Hidden cost 2: three meters compound faster than "$29" implies
Because chat, Lyro and Flows meter independently, the real bill grows on three axes at once, and the compounding is faster than any single slider suggests. Chatarmin modeled a "normal online store running Meta Ads with a small support team" at roughly $258+/mo against a $59 advertised price, and put the effect in one line:
"What this means for you: the advertised entry price turns into 3–4× as you grow." — Chatarmin
Hidden cost 3: free Lyro is 50 lifetime, not 50/month
For evaluators this is the trap: the Free plan's 50 Lyro conversations are a one-off lifetime allowance that never renews.
Teams testing Lyro properly burn through 50 conversations in days, Lyro goes silent, and it looks like the AI "stopped working" when in fact the lifetime bucket emptied. If you're evaluating, plan to buy a Lyro pack early or you'll be testing a mute agent (we've seen trials stall on exactly this).
Hidden cost 4: branding removal and Flows are separate spends
Two more line items I see people leave out when they price "$29 a month." Removing the "Powered by Tidio" badge is a separate paid line you buy on top of your plan.
And Flows, the visitor-triggered automation pool, is a third meter from $24.17/mo that most buyers forget exists until they want to build anything beyond the AI reply. Neither is huge on its own; both add to a base you thought you'd already priced.
What real Tidio customers say about the invoice
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TL;DR: The recurring complaint is the surprise: bills climbing off the auto-upgrade with no notice, and the gap between the $29 headline and the real monthly spend. The per-unit price is rarely the issue.
Tidio sells self-serve to SMB and Shopify store owners, so the billing gripes land on public review aggregators like Capterra and G2. You won't find them on Reddit or Hacker News (their buyers aren't posting there).
So the strongest signal I can stand behind is the dedicated third-party pricing analysis that documents the pattern across many customers, more telling than any single dramatic invoice screenshot.
The clearest account of the after-signup jump:
"Third-party sources like the tool comparison site CheckThat.ai document that many existing customers paid significantly higher monthly amounts afterward — in some cases the bills doubled." — Chatarmin
And on the mechanism behind those jumps, the lack of warning:
"Capterra and G2 reviews from that period repeatedly criticize that automatic charges happened without sufficient advance notice." — Chatarmin
The pattern is consistent: the complaint is that customers don't get to decide and don't see the charge coming. The per-conversation price itself almost never comes up.
To me, that's a predictability problem. Metered pools with an auto-upgrade produce exactly this: the per-conversation price is fine, the timing of the charge is the shock. Chatarmin's own verdict:
"Tidio isn't a bad product. It's a good tool for small teams with manageable traffic and a Shopify focus. The problem starts where most e-commerce brands want to go — growth." — Chatarmin
Does Tidio have a free trial, and what are the contract terms?
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TL;DR: A 7-day free trial of any paid plan, no credit card, that drops you back to Free at the end with no automatic charge. Annual billing saves roughly 16.67% ("2 months free"), the Free plan is forever-free, and only Premium offers pay-per-resolution Lyro with a contractual 50% resolution guarantee.
If you want to try Tidio before committing, I rate the trial terms as reasonable. You get a 7-day free trial of any paid plan with no credit card required, and at the end of it the account drops back to Free with no automatic charge. So the trial won't surprise you with a bill: worst case you drop back to the free tier and carry on.
On contracts, there's no long lock-in to worry about, and the only real lever is annual versus monthly. Paying annually knocks off roughly 16.67%, which Tidio frames as "2 months free", so Starter is $24.17/mo billed yearly against about $29 monthly, and Growth is $49.17/mo against about $59.
My rule of thumb: if you'll stay a year, take the annual saving. Still validating? Monthly keeps you flexible.
The Free plan stays free for good with no countdown to a bill: 50 billable human conversations a month (these renew), 100 Flows visitors, and 10 seats. The one asterisk is that its 50 Lyro AI conversations are a lifetime allowance that never resets. So Free is a real live-chat plan you can run indefinitely, but only a brief taste of the AI.
One last discount-shaped detail for anyone modeling the top end: Premium is the only tier where Lyro can be billed per resolution. It's also the only tier that carries a contractual 50% Lyro resolution guarantee (money back if the AI doesn't hit it). That's a different risk model from the rest of the range, but it's sales-gated and priced by contact, so it isn't something a self-serve SMB buyer will reach on the public rate card.
How does Tidio pricing compare to the alternatives at the same volume?
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TL;DR: At ~1,000 conversations a month Tidio Lyro (~$500-$750) undercuts Intercom Fin heavily but is not the cheapest: Crisp and My AskAI both come in lower. Tidio wins the very floor (under ~500 conversations). Above 1,000 conversations Tidio's sales-gated jump changes the picture entirely.
Let's model everyone at the same ~1,000-conversation volume, which is Tidio's real ceiling. The figures below come from our worked-example corpus for each vendor.
I Let AI Agents Resolve 10,000 Support Tickets, Here's How Much It Cost
At 1,000 conversations Tidio does not win on price: Crisp and My AskAI both come in cheaper. Where Tidio wins is the very floor, under ~500 conversations, where the free 50-lifetime allowance plus the $32.50 entry pack are hard to beat, and where the all-in-one nature is a real convenience. If you're weighing substitutes, we keep a fuller list of Tidio alternatives too.
A cost ranking at about 1,000 conversations a month: My AskAI about $100, Crisp about $100 to 170, Tidio (highlighted) about $500 to 750, and Intercom Fin about $700 to 900-plus. Tidio is mid-pack, not the cheapest.
Tidio's number buys your whole helpdesk (live chat, inbox and AI in one bill), which is the real thing to weigh.
My AskAI's ~$100 layers onto the helpdesk you already pay for, so the comparison isn't quite apples to apples. If you're a brand-new store with no support stack, all-in-one is simpler.
If you already run Zendesk, Intercom, HubSpot, Freshdesk or Gorgias, the layered model means you add AI without ripping out and migrating your whole support operation, and above 1,000 conversations, where Tidio comes off its rate card, the others keep scaling on a published per-unit number.
Our own history is the longer-term angle. In our early days we ran on a lightweight all-in-one inbox, and it was the right call at the time.
But as we matured we wanted a more feature-rich helpdesk, and moving meant leaving behind all the work we'd put into the tooling that was bundled to the old platform. That's the catch with a bundled AI like Lyro: you can't take the trained agent with you when you outgrow the platform, so the training investment stays behind.
Our whole counter-position at My AskAI is built on that lesson: the AI (and all the training work) lives with you across whichever of Zendesk, Intercom, HubSpot, Freshdesk or Gorgias you're on, on one flat $0.10-per-ticket meter, with no three-pool compounding and no seat wall. And you can prove it before you pay: the trial is all features unlocked, unlimited tickets, no card, for 30 days.
Is Tidio actually worth the money?
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TL;DR: Worth it for SMB Shopify stores under ~1,000 Lyro conversations a month with a real FAQ to feed it. Not worth it if you'll cross the 1,000-conversation or 10-seat thresholds, want to keep your existing helpdesk, or need predictable flat billing.
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Tidio is worth it if:
You're an SMB or Shopify store handling comfortably under ~500-1,000 Lyro conversations a month.
You don't already run a best-of-breed helpdesk and want live chat, a shared inbox and AI in one place.
You have a real FAQ or help center to feed Lyro, so its resolution rate lands nearer the top of the 40-60% range.
Your team fits inside the 10 included seats.
You want to start free and validate cheaply before committing.
❌
Tidio isn't worth it if:
You'll cross ~1,000 Lyro conversations a month and hit the wall into $749 Plus.
You already run Zendesk, Intercom, HubSpot, Freshdesk or Gorgias and don't want to migrate platforms.
You need predictable, flat billing without three pools compounding and an auto-upgrade that fires with no warning.
You want to keep the trained AI if you change platforms later, since Lyro doesn't travel with you.
You expect to scale past 10 seats or handle high, spiky volume.
Net-net: Tidio is a good all-in-one for early-stage SMB stores that don't already have a support stack, and the floor pricing is strong. The catch is maturity lock-in plus metered pools: you grow, you hit the 1,000-conversation wall and the $749 cliff, and the AI work you've invested can't come with you.
If you already run Zendesk, Intercom, HubSpot, Freshdesk or Gorgias, the cleaner path is usually to layer AI onto it and leave your platform in place. For the full feature picture, see our complete Tidio guide; for the layered alternative, My AskAI adds AI onto your existing helpdesk on a flat per-ticket meter.
And if you're a team with no help center at all, you're not stuck: My AskAI can train on your historic resolved tickets to generate starter knowledge, so you're not blocked waiting to write docs from scratch.
FAQs
How much does Tidio cost per month?
Tidio starts free, then Starter is $24.17/mo on annual billing (about $29 monthly), Growth is from $49.17/mo, and Plus is from $749/mo. But that's only the chat subscription.
Once Lyro AI is doing real work, a store at around 1,000 AI conversations a month is realistically at $500-$750 all-in, not $29 (the $29 only ever covered the chat pool). Lyro and Flows are separate meters on top of the chat plan.
Is Tidio's free plan really free?
Yes, but with a catch that trips up most evaluators. The Free plan gives you 50 billable chat conversations per month, 10 seats and 100 Flows visitors, but its 50 Lyro AI conversations are a lifetime allowance that never resets each month.
Once you've used those 50 Lyro conversations, the AI stops replying until you buy a Lyro plan. So the free tier is fine for live chat indefinitely, but only lets you sample the AI briefly.
What is a "Lyro conversation" and how is it billed?
Per Tidio's own documentation, a Lyro conversation is "a customer interaction initiated through any channel integrated with Tidio that has at least one reply from our AI agent. Even if Lyro replies a dozen times to solve the customer's problem, that still counts as a single conversation."
The thread closes after 15 minutes of inactivity, and a later message starts a new, separately billed conversation. Billing keys off engagement: as long as the AI replied, the conversation is charged whether or not it resolved anything.
Does Tidio charge for conversations the AI hands off to a human?
Yes. There's no deduction if Lyro immediately hands the conversation off to a human agent. As long as the AI posted at least one reply, that counts as a billed Lyro conversation, even if a person took over straight away. It's a per-conversation model, so the billable event is engagement: a human takeover after the AI's first reply changes nothing.
Why did my Tidio bill suddenly go up?
Almost always the 95% auto-upgrade trigger. When usage in a pool hits 95%, the account auto-upgrades that pool, and it does so without an email warning first.
Third-party pricing analysis documents customers seeing higher monthly amounts afterward, in some cases the bills doubled. Because chat, Lyro and Flows meter independently, any one of them crossing 95% can move your bill.
What happens when I hit 1,000 Lyro conversations?
That's the hard cap on the self-serve rate card. The Lyro slider stops at 1,000 conversations a month, so above it you can't just buy a bigger pack: you're pushed into a custom Plus plan (from $749/mo) or Premium (contact sales, roughly $2,999+/mo). That cap lands right at the top of normal SMB volume, which is why it catches growing stores out.
Does Tidio have a free trial?
Yes. Tidio offers a 7-day free trial of any paid plan with no credit card required. At the end of the trial the account drops back to Free with no automatic charge, so there's no surprise bill if you don't convert.
Is annual billing cheaper than monthly?
Yes, by roughly 16.67%, which Tidio markets as "2 months free." Starter is $24.17/mo billed annually versus about $29 monthly, and Growth is $49.17/mo annually versus about $59 monthly (that's the "2 months free" in real numbers). If you're confident you'll keep the plan for a year, the annual saving is real.
How does Tidio pricing compare to Intercom Fin or Crisp on price?
At around 1,000 conversations a month, Tidio Lyro sits near $500-$750 all-in. That undercuts Intercom Fin (roughly $700-900+ once you add Fin's $0.99-per-outcome charge to Intercom seats), but it's more expensive than Crisp's bundled Hugo AI (~$100-170 all-in). So Tidio is mid-pack at that volume: cheaper than Fin, dearer than Crisp.
Does Tidio charge per agent or seat?
No, and this is a real point in Tidio's favor. Most tiers include 10 seats, which is unusually generous in a category where per-agent fees are normally where the cost hides. Tidio's money is in the metered conversation and visitor pools instead, so adding a teammate within the 10-seat allowance doesn't move your bill.
Can I remove Tidio branding, and what does it cost?
Removing the "Powered by Tidio" badge is a separate paid line item you buy on top; the lower plans don't include it by default. It's one of the spends buyers routinely forget when they price "$29 a month" (the Flows automation pool, from $24.17/mo, is the other).
Is Tidio cheaper than My AskAI?
It depends on volume and whether you want to migrate helpdesks. Under ~500 conversations, Tidio's floor (free 50-lifetime plus a $32.50 entry pack, all-in-one) is hard to beat.
At ~1,000 conversations, My AskAI's flat $0.10/ticket (about $100, on top of your existing helpdesk) is cheaper on the AI line. The real difference is model: Tidio is all-in-one and meters three pools with a 1,000-conversation wall; My AskAI layers a single flat meter onto the Zendesk, Intercom, HubSpot, Freshdesk or Gorgias you already run, with no wall and no per-pool compounding.
Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.