Glossary

What is a Chatbot? (And Why the Term Is Misleading)
A chatbot is software that holds a conversation in natural language. Here's what "chatbot" really means, the four types, and why the term now misleads buyers.

What is deflection rate? The formula, benchmarks, and what it misses
Deflection rate is the % of support contacts handled before they reach a human. Here's the formula, what counts, real benchmarks, and why it isn't resolution.

What is Time to First Response (TTFR)? Definition, Benchmarks, and How to Measure It
Time to first response (TTFR) is how long a customer waits for a first reply. Here's how to measure it, what good looks like, and why AI is breaking it.

What is an AI Chatbot? Definition, Types, and How It Works
An AI chatbot is software that holds a natural-language conversation, using AI to understand and answer. Here's how it works, the types, and chatbot vs agent.

What is Containment Rate? Why It's Not the Same as Resolution Rate
Containment rate is the % of tickets an AI closes without a human, even if the customer gave up. Here's the formula, benchmarks, and what to track instead.

What is Ticket Auto-Tagging? Definition and How It Works
Ticket auto-tagging is when AI reads each support ticket and applies the tags automatically. How it works, what good looks like, and what it costs.

What is Multi-Brand Customer Support? Definition and How It Works
Multi-brand customer support means handling several brands from one support setup, each with its own voice, knowledge and routing. Here's how it works with AI.

What is Usage-Based Pricing? Definition, Examples, and How AI Vendors Bill For It
Usage-based pricing charges for what you actually use, not seats or outcomes. Here's how it works, the common models, and how AI vendors bill per ticket.

What is per-conversation pricing? Definition and how it works
Per-conversation pricing charges a flat fee each time a customer opens a chat with your AI, no matter the message count or outcome. Here's how it works.

What is an AI copilot? Definition, uses, and copilot vs AI agent
An AI copilot helps a support agent reply faster by drafting answers and looking up customer data, while the human stays in control of the send.

