Moving to AI First Support

Outsourcing Customer Service: The Pros, Cons, and the Third Option

Outsourcing Customer Service: The Pros, Cons, and the Third Option

Weigh the pros and cons of outsourcing customer service against three bands of work: repeat, judgment and presence. Only one band still needs a BPO contract.

The AI customer service performance gap is bigger than buyers think

The AI customer service performance gap is bigger than buyers think

Run an AI customer service quality comparison before you buy: some big-name vendors still fail on hallucinations and threaded email. Three tests catch them.

AI as a shield: the under-told reason teams adopt AI support

AI as a shield: the under-told reason teams adopt AI support

The strongest case for AI customer service is team morale: a shield against the Monday trawl through rude, repetitive tickets. A customer taught us that.

The future of AI support is in-product "access-all-areas" agents

The future of AI support is in-product "access-all-areas" agents

AI support is shifting from agents that answer to agents that do. An in-product AI agent with access-all-areas control makes every feature a question away.

Why "what model do you use?" is the wrong question to ask an AI support vendor

Why "what model do you use?" is the wrong question to ask an AI support vendor

A real AI customer service model is 10+ orchestrated, A/B-tested LLM calls. A vendor who answers "what model do you use?" in one word is waving a red flag.

How to reduce customer support costs (without gutting CSAT)

How to reduce customer support costs (without gutting CSAT)

Cutting agents saves this quarter and bills you later in churn. To reduce customer service costs, cut demand and unit cost first: every lever, ranked.

Customer Service Metrics That Actually Matter (and Which to Ignore)

Customer Service Metrics That Actually Matter (and Which to Ignore)

Every guide lists the same 10 customer service metrics. Most are diagnostics. The 3 scoreboard numbers to report weekly, with real benchmarks.

AI customer service security & compliance: a 12-question vendor review

AI customer service security & compliance: a 12-question vendor review

Most AI customer service security advice is for engineers building LLM apps. A 12-question vendor review covering SOC 2, GDPR and data residency for buyers.

Helpdesk bill too high? How to cut your Zendesk and Intercom costs

Helpdesk bill too high? How to cut your Zendesk and Intercom costs

Your helpdesk bill is three bills in one; the fastest-growing is the AI success tax. How to reduce Zendesk costs (and Intercom's), line by line.

100% support automation is coming, and it's better for everyone

100% support automation is coming, and it's better for everyone

Vendors say 100% customer service automation will never happen. We disagree: give AI real access and it can do what agents do, and customers prefer it.

7 Best AI Customer Service Tools to Find Knowledge Base Gaps & Conflicts (2026)

7 Best AI Customer Service Tools to Find Knowledge Base Gaps & Conflicts (2026)

Knowledge-base gap detection: your AI is only as good as your help center. These 7 AI tools find the coverage holes and conflicts, then draft the fix.

Why your chatbot gives wrong answers (and how to fix it)

Why your chatbot gives wrong answers (and how to fix it)

When a chatbot gives wrong answers, the model is the last suspect. The 4-question diagnostic we run on real rollouts, and the fix for each answer.