AI customer support agent features & capabilities compared: Zendesk AI vs. HubSpot
Zendesk AI and HubSpot both offer AI customer support platforms designed to enhance customer service by deflecting support tickets through various advanced features. Zendesk AI is priced at $495 per 1,000 tickets or chats and provides a tiered usage model based on the features included. It offers comprehensive capabilities such as human handover, detailed analytics and insights, an AI email assistant, and email lead capture, making it a robust option for businesses looking to automate and streamline their customer support processes.
HubSpot, on the other hand, integrates its AI customer support features within its Service Hub Professional and Service Hub Enterprise tiers, which support up to 5,000 snippets. While the exact pricing for HubSpot's AI customer support is not disclosed (Price On Application), it matches Zendesk AI in offering human handover, analytics and insights, an AI email assistant, and email lead capture. This integration into HubSpot's broader CRM ecosystem could be advantageous for businesses already using HubSpot's suite of tools, providing a seamless experience across customer service and other business operations.
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Full breakdown: All available features and pricing
| Feature | Zendesk AI | HubSpot | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Yes | Yes | Yes |
| AI Price Per 1,000 tickets/chats | $495 | POA | $99 |
| Usage Tiers | Based on features | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets |
Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | Yes | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Zendesk AI pricing page | HubSpot pricing page | My AskAI pricing page |
| Content Limits | TBC | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account |
Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | 1 | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats |
Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Help Center | Not provided | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Zendesk AI marketplace / app store | Facebook Messenger |
Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | Yes | No |
| Support | Not provided | Email, in-app chat, and phone support | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | GPT-4o | Not provided | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
Overview
This analysis compares the AI customer support features of Zendesk AI, HubSpot, and My AskAI. Each platform is designed to enhance customer support by deflecting support tickets through AI-driven functionalities.
AI Customer Support Features
All three platforms, Zendesk AI, HubSpot, and My AskAI, offer comprehensive AI customer support features. These include AI capabilities to assist support agents, which help streamline responses and improve efficiency.
Pricing
Zendesk AI charges $495 per 1,000 tickets or chats. HubSpot's pricing is available upon request (POA). My AskAI offers a more cost-effective solution at $99 per 1,000 tickets or chats, making it a more affordable option for businesses looking to manage their support costs effectively.
Usage Tiers
Zendesk AI's usage tiers are based on features. HubSpot offers its Service Hub Professional and Enterprise plans with up to 5,000 snippets. My AskAI provides three tiers: Essentials (200 conversations per month), Pro (1,000 conversations per month), and Enterprise (unlimited conversations). For usage beyond these limits, My AskAI charges $0.10 per conversation.
Human Handover
All three platforms—Zendesk AI, HubSpot, and My AskAI—support human handover, ensuring that complex queries can be escalated to human agents when necessary.
Conversation Analytics/Insights
Zendesk AI, HubSpot, and My AskAI all provide conversation analytics and insights. This feature helps businesses understand customer interactions and improve their support services.
AI Email Assistant and Email Lead Capture
All three platforms offer AI email assistants and email lead capture capabilities, allowing businesses to automate and enhance their email communication with customers.
Content Limits
Content limits vary among the platforms. Zendesk AI's limits are to be confirmed. HubSpot's Service Hub Professional and Enterprise plans allow up to 5,000 documents per account. My AskAI offers unlimited webpages and documents across all tiers, with automatic updates, providing greater flexibility in content management.
Number of Chatbots/Agents
Zendesk AI supports one chatbot. HubSpot allows three seats in its Marketing Hub Professional plan and five in the Enterprise plan. My AskAI offers one chatbot with two modes (public and private) in the Essentials and Pro plans, and unlimited chatbots in the Enterprise plan.
Hosted Help Centre and Chatbot Flow Builder
Zendesk AI and HubSpot both provide a hosted help center and chatbot flow builder, aiding in the creation of customized support flows. My AskAI does not offer these features, focusing instead on integration flexibility and content management.
Integrations (Content/Knowledge)
Zendesk AI integrates with its Help Center. HubSpot's integrations are not specified. My AskAI offers extensive integrations with websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce, providing a robust ecosystem for content and knowledge management.
Integrations (End Users)
Zendesk AI has a marketplace/app store for integrations. HubSpot supports Facebook, WhatsApp, and Messenger. My AskAI offers a wide range of integrations, including websites, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, and more, providing extensive connectivity options.
Compliance
All three platforms are GDPR compliant. Both Zendesk AI and HubSpot are SOC-2 compliant, while My AskAI is not.
Support
Support options vary. Zendesk AI's support details are not provided. HubSpot offers email, in-app chat, and phone support. My AskAI provides web and email support for the Essentials plan, priority web, email, and video support for the Pro plan, and Slack and success manager support for the Enterprise plan.
AI Models Available
Zendesk AI and My AskAI (Essentials and Pro plans) utilize GPT-4o. My AskAI's Enterprise plan offers additional options, including GPT-4o, Claude, and Gemini, providing more flexibility in AI model selection. HubSpot's AI models are not specified.
API Access
All three platforms—Zendesk AI, HubSpot, and My AskAI—offer API access, enabling businesses to integrate their AI customer support functionalities with other systems and workflows.
Compare Zendesk AI with other AI support agents
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