AI customer support agent features & capabilities compared: Landbot vs. HubSpot

Overview

This analysis compares the AI customer support features of Landbot, HubSpot, and My AskAI, focusing on their capabilities aimed at deflecting support tickets. Each platform offers unique features and pricing structures that cater to different business needs.

AI Customer Support Features

All three platforms—Landbot, HubSpot, and My AskAI—offer AI customer support features designed to streamline customer interactions and reduce the workload on human agents. This includes automated responses, chatbots, and other AI-driven functionalities.

AI Features for Support Agents

HubSpot and My AskAI both provide AI features specifically designed for support agents, such as AI email assistants and advanced conversation analytics. Landbot, however, does not offer AI features tailored for support agents, focusing more on customer interaction automation.

Pricing

Landbot charges $114 per 1,000 tickets/chats, while My AskAI offers a more competitive rate at $99 per 1,000 tickets/chats. HubSpot's pricing is provided on request (POA), making it less transparent compared to the other two.

Usage Tiers

Landbot offers multiple usage tiers based on the platform (Website or WhatsApp) and the number of monthly interactions. HubSpot's Service Hub Professional and Enterprise tiers provide up to 5,000 snippets. My AskAI has three tiers—Essentials, Pro, and Enterprise—each with different conversation limits and pricing, with an additional $0.10 charge per conversation beyond the set limits.

Human Handover

All three platforms support human handover, ensuring that complex queries can be escalated to human agents when necessary. This feature is crucial for maintaining high customer satisfaction.

Conversation Analytics/Insights

Each platform provides conversation analytics and insights to help businesses understand customer interactions better. This feature is essential for continuous improvement and optimization of customer support services.

AI Email Assistant

HubSpot and My AskAI both include AI email assistants to help support agents manage and respond to emails efficiently. Landbot does not offer this feature, focusing more on chat-based interactions.

Email Lead Capture

All three platforms—Landbot, HubSpot, and My AskAI—offer email lead capture capabilities, allowing businesses to gather customer information for follow-up and marketing purposes.

Content Limits

HubSpot's Service Hub Professional and Enterprise tiers allow up to 5,000 documents per account. My AskAI offers unlimited webpages and documents across all its tiers, automatically updated. Landbot does not provide specific information on content limits.

Number of Chatbots/Agents

HubSpot offers 3 seats for Marketing Hub Professional and 5 seats for Marketing Hub Enterprise. My AskAI provides one chatbot with two modes (public and private) for Essentials and Pro tiers, and unlimited chatbots for the Enterprise tier. Landbot does not specify the number of chatbots or agents.

Hosted Help Centre

HubSpot includes a hosted help center, whereas Landbot and My AskAI do not. This feature can be useful for businesses looking to provide a centralized resource for customer support.

Chatbot Flow Builder

Both Landbot and HubSpot offer a chatbot flow builder, allowing businesses to create customized interaction flows. My AskAI does not provide a chatbot flow builder, focusing instead on integrating with existing platforms.

Integrations (Content/Knowledge)

Landbot supports predefined scripts, flows, and integration with databases and external APIs. My AskAI offers extensive integrations with various content and knowledge platforms, including Google Drive, Notion, Confluence, and more. HubSpot's specific integrations are not provided.

Integrations (End Users)

Landbot integrates with various tools like Slack, Sendgrid, and Salesforce. HubSpot supports integrations with platforms like Facebook and WhatsApp. My AskAI offers a wide range of integrations, including Zendesk, Intercom, Slack, Teams, and more, providing extensive flexibility for end-user interactions.

Compliance

All three platforms are GDPR compliant. Landbot and HubSpot are also SOC-2 compliant, ensuring high standards of data security. My AskAI does not have SOC-2 compliance.

Support

Landbot offers varying levels of support based on the tier, ranging from email support to a dedicated success manager. HubSpot provides email, in-app chat, and phone support. My AskAI offers web and email support for Essentials, priority support for Pro, and a dedicated success manager for Enterprise.

AI Models Available

My AskAI specifies the use of GPT-4o across all tiers, with additional options like Claude and Gemini for the Enterprise tier. Landbot and HubSpot do not provide specific information on the AI models used.

API Access

All three platforms offer API access, allowing businesses to integrate their own systems and customize their AI customer support functionalities.

Conclusion

In summary, each platform has its strengths and caters to different business needs. Landbot focuses on chat-based interactions, HubSpot offers extensive support agent features and a hosted help center, while My AskAI provides competitive pricing, extensive integrations, and unlimited content limits.