AI customer support agent features & capabilities compared: Intercom Fin AI vs. HubSpot
Intercom Fin AI and HubSpot both offer AI customer support platforms designed to deflect support tickets and enhance customer service efficiency. Intercom Fin AI charges $495 per 1,000 tickets or chats and provides tiered pricing based on features. It includes key functionalities such as human handover, analytics and insights, and email lead capture, but it does not offer an AI email assistant.
HubSpot, on the other hand, offers its AI customer support features through its Service Hub Professional and Enterprise tiers, which allow up to 5,000 snippets. The pricing for HubSpot's service is provided on application (POA). Similar to Intercom Fin AI, HubSpot includes human handover, analytics and insights, and email lead capture. Additionally, HubSpot offers an AI email assistant, enhancing its capability in managing customer interactions through email.
In summary, both platforms provide robust AI-driven customer support solutions with essential features like human handover and analytics. Intercom Fin AI offers a clear pricing model and focuses on core support functionalities, while HubSpot provides additional capabilities like an AI email assistant and requires a personalized pricing discussion.
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Full breakdown: All available features and pricing
| Feature | Intercom Fin AI | HubSpot | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Yes | Yes | Yes |
| AI Price Per 1,000 tickets/chats | $495 | POA | $99 |
| Usage Tiers | Based on features | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets |
Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | No | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Intercom Fin AI pricing page | HubSpot pricing page | My AskAI pricing page |
| Content Limits | Not provided | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account |
Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | 1 | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats |
Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Websites (public and private) Help Center Files (PDF) |
Not provided | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Intercom Fin AI marketplace / app store | Facebook Messenger |
Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | Yes | No |
| Support | Not provided | Email, in-app chat, and phone support | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | GPT-4o | Not provided | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
Overview
This analysis focuses on the AI customer support features of Intercom Fin AI, HubSpot, and My AskAI. Each platform offers AI-driven solutions aimed at deflecting support tickets and enhancing customer interactions.
AI Customer Support Features
All three platforms, Intercom Fin AI, HubSpot, and My AskAI, offer AI customer support features. They are designed to assist both customers and support agents, ensuring streamlined and efficient customer service.
Pricing
Intercom Fin AI charges $495 per 1,000 tickets/chats. HubSpot's pricing is provided on application (POA), which may vary based on the specific needs of the business. My AskAI offers a more cost-effective solution at $99 per 1,000 conversations, making it a budget-friendly option.
Usage Tiers
Intercom Fin AI's pricing is based on features. HubSpot offers two tiers: Service Hub Professional and Service Hub Enterprise, both allowing up to 5,000 snippets. My AskAI provides three tiers—Essentials, Pro, and Enterprise—with varying conversation limits and a cost of $0.10 per conversation beyond these limits.
Human Handover
All three platforms support human handover, ensuring that complex issues can be escalated to human agents when necessary.
Conversation Analytics/Insights
Conversation analytics and insights are available on all platforms, providing valuable data to improve customer interactions and support strategies.
AI Email Assistant
Intercom Fin AI does not offer an AI email assistant. Both HubSpot and My AskAI include this feature, aiding in automating and optimizing email support.
Email Lead Capture
Email lead capture is supported by all three platforms, helping businesses to gather and manage leads effectively.
Content Limits
Intercom Fin AI has not provided specific content limits. HubSpot's Service Hub Professional and Enterprise tiers allow up to 5,000 documents per account. My AskAI offers unlimited webpages and documents across all its tiers, with automatic updates.
Number of Chatbots/Agents
Intercom Fin AI provides one chatbot/agent. HubSpot offers 3 seats in the Marketing Hub Professional and 5 seats in the Marketing Hub Enterprise. My AskAI offers one chatbot with two modes (public and private) in Essentials and Pro tiers, and unlimited chatbots in the Enterprise tier.
Hosted Help Centre
Intercom Fin AI and HubSpot both offer a hosted help center. My AskAI does not provide this feature.
Chatbot Flow Builder
Both Intercom Fin AI and HubSpot include a chatbot flow builder. My AskAI does not offer this feature.
Integrations (Content/Knowledge)
Intercom Fin AI integrates with websites (public and private), help centers, and files (PDF). HubSpot's integrations are not specified. My AskAI offers extensive integrations, including websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.
Integrations (End Users)
Intercom Fin AI has a marketplace/app store for integrations. HubSpot integrates with Facebook, WhatsApp, and Messenger. My AskAI supports a wide range of integrations, including website, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp, Instagram, Messenger, and X/Twitter.
Compliance
All three platforms are GDPR compliant. Intercom Fin AI and HubSpot are SOC-2 compliant, while My AskAI is not.
Support
Support options for Intercom Fin AI are not provided. HubSpot offers email, in-app chat, and phone support. My AskAI provides web and email support for Essentials, priority web, email, and video support for Pro, and Slack and a success manager for Enterprise.
AI Models Available
Intercom Fin AI and My AskAI (Essentials and Pro) use GPT-4o. My AskAI's Enterprise tier also offers Claude and Gemini models. HubSpot has not specified the AI models used.
API Access
All three platforms offer API access, allowing for custom integrations and advanced functionalities.
Conclusion
Intercom Fin AI, HubSpot, and My AskAI each provide robust AI customer support features. My AskAI distinguishes itself with more affordable pricing, extensive integrations, and flexible usage tiers, making it a compelling option for businesses seeking cost-effective and versatile AI customer support solutions.
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