HubSpot and Tawk both offer AI customer support platforms designed to deflect support tickets and improve customer service efficiency. HubSpot's AI customer support features are integrated into its Service Hub Professional and Service Hub Enterprise tiers, which provide up to 5,000 snippets for customer interaction. Key features include human handover, analytics and insights, an AI email assistant, and email lead capture. Pricing for HubSpot's AI support is provided on application (POA), suggesting a customized pricing model based on specific business needs.
Tawk, on the other hand, offers a more straightforward pricing model at $20 per 1,000 tickets/chats, with usage tiers ranging from a Hobby plan with 100 messages per month to an Enterprise plan with 20,000 messages per month. Similar to HubSpot, Tawk includes human handover, analytics and insights, and email lead capture in its feature set. However, it does not offer an AI email assistant. Tawk's structured pricing and tiered plans may appeal to businesses with varying levels of support needs, providing a scalable solution for customer support.
| Feature | HubSpot | Tawk | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Yes | No | Yes |
| AI Price Per 1,000 tickets/chats | POA | $20 | $99 |
| Usage Tiers | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Hobby - 100 messages/mo Growth- 1,000 messages/mo Enterprise- 20,000 messages/mo | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | Yes | No | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | HubSpot pricing page | Tawk pricing page | My AskAI pricing page |
| Content Limits | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | Based on features | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | Not provided | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Not provided | Your website Shortcuts Documents Knowledge Base Plain text | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Facebook Messenger | https://help.tawk.to/category/integrations | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | No | No |
| Support | Email, in-app chat, and phone support | Hobby - AI Assist, Live Chat Growth- Ai Assist, Priority Live Chat Enterprise- custom message limits, priority support, and the option to purchase additional "overage" credits | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | Not provided | Hobby - Apollo AI Bot Growth- Apollo AI Bot Enterprise- Apollo AI Bot | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis focuses on the AI customer support features of HubSpot, Tawk, and My AskAI, specifically aimed at deflecting support tickets.
All three platforms—HubSpot, Tawk, and My AskAI—offer AI customer support features. However, HubSpot and My AskAI extend their AI capabilities to support agents, whereas Tawk does not.
HubSpot's AI pricing is provided on application (POA), making it less transparent compared to Tawk and My AskAI. Tawk charges $20 per 1,000 tickets/chats, while My AskAI is priced at $99 per 1,000 tickets/chats. Despite the higher cost, My AskAI's pricing includes advanced AI models and extensive integrations.
HubSpot's Service Hub Professional and Enterprise tiers allow up to 5,000 snippets. Tawk offers three tiers: Hobby (100 messages/mo), Growth (1,000 messages/mo), and Enterprise (20,000 messages/mo). My AskAI provides Essentials (200 conversations/mo), Pro (1,000 conversations/mo), and Enterprise (unlimited conversations), with additional conversations priced at $0.10 each.
All three platforms support human handover and provide conversation analytics/insights, ensuring seamless interaction between AI and human agents.
HubSpot and My AskAI offer AI email assistants, while Tawk does not. All three platforms support email lead capture, enhancing their ability to convert interactions into potential sales leads.
HubSpot's content limits are set at up to 5,000 documents per account for both Professional and Enterprise tiers. Tawk's content limits vary based on features. My AskAI offers unlimited webpages and documents across all tiers, with automatic updates.
HubSpot provides 3 seats for Marketing Hub Professional and 5 seats for Marketing Hub Enterprise. Tawk does not specify the number of chatbots/agents. My AskAI offers 1 chatbot (with public and private modes) for Essentials and Pro, and unlimited chatbots for Enterprise.
HubSpot and Tawk host help centers and offer chatbot flow builders. My AskAI does not provide these features, focusing instead on advanced integrations and AI capabilities.
HubSpot's content/knowledge integrations are not specified. Tawk integrates with your website, shortcuts, documents, and knowledge base. My AskAI supports a wide range of integrations, including websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce. For end-user integrations, My AskAI connects with numerous platforms like Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, and more.
HubSpot and My AskAI are GDPR compliant, but only HubSpot is SOC-2 compliant. Tawk does not have SOC-2 compliance. Support options vary, with HubSpot offering email, in-app chat, and phone support. Tawk provides varying levels of support depending on the tier, and My AskAI offers web, email, video, and priority support across different tiers, including a dedicated success manager for Enterprise customers.
HubSpot does not specify the AI models used. Tawk employs the Apollo AI Bot across all tiers. My AskAI uses advanced models like GPT-4o, Claude, and Gemini, depending on the tier. All three platforms offer API access, allowing for custom integrations and extended functionalities.
In conclusion, while HubSpot and Tawk offer comprehensive AI customer support features, My AskAI distinguishes itself with advanced AI models, extensive integrations, and flexible usage tiers.
