HubSpot offers an AI customer support platform designed to deflect support tickets through various advanced features. Its pricing is provided on a per-application (POA) basis, and it offers two main usage tiers: Service Hub Professional and Service Hub Enterprise, both supporting up to 5,000 snippets. Key capabilities include human handover, comprehensive analytics and insights, an AI email assistant, and email lead capture. These features position HubSpot as a robust solution for managing customer interactions and enhancing support efficiency.
Intercom Fin AI, another AI customer support platform, charges $495 per 1,000 tickets or chats and structures its usage tiers based on feature sets. Similar to HubSpot, it offers human handover and analytics/insights, ensuring seamless transitions between AI and human agents and providing valuable data-driven insights. However, it does not include an AI email assistant but does support email lead capture. Intercom Fin AI's straightforward pricing and feature-based tiers make it a competitive option for businesses seeking to integrate AI into their customer support operations.
| Feature | HubSpot | Intercom Fin AI | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Yes | Yes | Yes |
| AI Price Per 1,000 tickets/chats | POA | $495 | $99 |
| Usage Tiers | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Based on features | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | Yes | No | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | HubSpot pricing page | Intercom Fin AI pricing page | My AskAI pricing page |
| Content Limits | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | Not provided | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | 1 | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Not provided | Websites (public and private) Help Center Files (PDF) | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Facebook Messenger | https://www.intercom.com/app-store/ | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | Yes | No |
| Support | Email, in-app chat, and phone support | Not provided | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | Not provided | GPT-4o | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis focuses on the AI customer support features of HubSpot, Intercom Fin AI, and My AskAI. Each platform aims to deflect support tickets and enhance customer support through AI-driven capabilities. Below is a detailed comparison of their key features, pricing, and capabilities.
All three platforms—HubSpot, Intercom Fin AI, and My AskAI—offer robust AI customer support features designed to streamline interactions and improve efficiency. They also provide AI features specifically for support agents, enhancing their ability to resolve issues quickly.
HubSpot's AI pricing is provided on application (POA), while Intercom Fin AI charges $495 per 1,000 tickets/chats. My AskAI offers a more competitive rate at $99 per 1,000 tickets/chats. When it comes to usage tiers, HubSpot offers up to 5,000 snippets for both Professional and Enterprise Service Hub plans. Intercom Fin AI's pricing is feature-based, whereas My AskAI offers three tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited conversations), with a $0.10 charge per conversation beyond limits.
All three platforms support human handover, ensuring that complex issues can be escalated to human agents seamlessly. They also provide conversation analytics and insights to help businesses understand customer interactions better.
HubSpot and My AskAI both offer an AI email assistant, a feature not available in Intercom Fin AI. All three platforms support email lead capture, helping businesses gather valuable customer information.
HubSpot's Service Hub Professional and Enterprise plans allow up to 5,000 documents per account. Intercom Fin AI does not provide specific content limits. My AskAI offers unlimited webpages and documents across all its tiers, updated automatically. In terms of the number of chatbots/agents, HubSpot offers 3 seats for Marketing Hub Professional and 5 for Enterprise. Intercom Fin AI supports 1 chatbot, while My AskAI provides 1 chatbot with public and private modes for Essentials and Pro tiers, and unlimited chatbots for the Enterprise tier.
HubSpot and Intercom Fin AI both offer a hosted help center and a chatbot flow builder, features not available in My AskAI.
HubSpot's integrations for content/knowledge are not specified. Intercom Fin AI integrates with public and private websites, help centers, and PDF files. My AskAI offers extensive integrations, including websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, Salesforce, and more. For end-user integrations, HubSpot supports Facebook, WhatsApp, and Messenger. Intercom Fin AI's integrations are available on their app store. My AskAI also provides a wide range of end-user integrations, including website, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, and several chat platforms.
All three platforms are GDPR compliant. HubSpot and Intercom Fin AI are SOC-2 compliant, whereas My AskAI is not. In terms of support, HubSpot offers email, in-app chat, and phone support. My AskAI provides varying levels of support based on the tier: web and email support for Essentials, priority web, email, and video support for Pro, and Slack and a success manager for Enterprise.
HubSpot and Intercom Fin AI do not specify the AI models they use, while My AskAI utilizes GPT-4o across all tiers, with options for Claude and Gemini at the Enterprise level. All three platforms offer API access, facilitating integration with other systems.
In summary, while HubSpot and Intercom Fin AI offer comprehensive AI customer support features, My AskAI stands out with its competitive pricing, extensive integrations, and flexible AI model options. The choice between these platforms will depend on specific business needs, including budget, required integrations, and desired support levels.
