HubSpot and Ada both offer robust AI customer support platforms designed to deflect support tickets and streamline customer service operations. HubSpot's AI customer support features are integrated within its Service Hub Professional and Service Hub Enterprise tiers, each offering up to 5,000 snippets. The pricing for HubSpot's AI customer support is provided on application (POA). Key features include human handover, comprehensive analytics and insights, an AI email assistant, and email lead capture capabilities, allowing businesses to efficiently manage and analyze customer interactions.
Ada, on the other hand, offers its AI customer support services at a clear rate of $1,000 per 1,000 tickets or chats. While specific usage tiers are not provided, Ada includes similar core features such as human handover, analytics and insights, an AI email assistant, and email lead capture. This straightforward pricing model may appeal to businesses looking for transparent cost structures. Both platforms aim to enhance customer support efficiency, though they differ in their pricing strategies and tier structures.
| Feature | HubSpot | Ada | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Yes | Not provided | Yes |
| AI Price Per 1,000 tickets/chats | POA | $1,000 | $99 |
| Usage Tiers | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Not provided | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | Yes | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | HubSpot pricing page | Ada pricing page | My AskAI pricing page |
| Content Limits | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | 50,000 articles | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | Not provided | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Not provided | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Not provided | Websites (public) Zendesk Salesforce API | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Facebook Messenger | https://www.ada.cx/platform/integrations/ | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | TBC | Yes |
| SOC-2 Compliant | Yes | TBC | No |
| Support | Email, in-app chat, and phone support | TBC | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | Not provided | TBC | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis focuses on the AI customer support features ofHubSpot,Ada, andMy AskAI. These platforms aim to enhance customer support by deflecting support tickets through AI-driven solutions. My AskAI can be integrated within both HubSpot and Ada, offering additional flexibility.
All three platforms—HubSpot, Ada, and My AskAI—offer AI customer support features. These features are designed to automate responses and manage customer interactions effectively, thereby reducing the load on human agents.
HubSpot and My AskAI provide AI features specifically for support agents, enhancing their efficiency by automating routine tasks. Ada does not explicitly mention this feature, which could be a consideration for businesses looking for agent-specific AI support.
Pricing is a significant differentiator. HubSpot's AI pricing is available on request, indicating a potentially higher cost. Ada charges $1,000 per 1,000 tickets/chats, whereas My AskAI offers a more affordable rate at $99 per 1,000 tickets/chats, making it a cost-effective option.
HubSpot offers two tiers—Service Hub Professional and Service Hub Enterprise—with both tiers supporting up to 5,000 snippets. Ada does not provide detailed usage tiers. My AskAI offers three tiers: Essentials, Pro, and Enterprise, with varying conversation limits and a pay-as-you-go model at $0.10 per conversation beyond the set limits.
All three platforms support human handover, ensuring that complex queries can be escalated to human agents when needed, thereby maintaining a high level of customer satisfaction.
HubSpot, Ada, and My AskAI provide conversation analytics and insights, enabling businesses to track performance and improve customer interactions based on data-driven insights.
Each platform includes an AI email assistant, which automates email responses and helps manage customer inquiries more efficiently.
Email lead capture capabilities are available across all three platforms, facilitating the collection and management of potential customer information.
For detailed pricing information, you can visit the respective pricing pages:
HubSpot's Service Hub Professional and Enterprise tiers support up to 5,000 documents per account. Ada allows up to 50,000 articles. My AskAI offers unlimited webpages and documents across all tiers, with automatic updates, providing greater flexibility for content management.
HubSpot's Marketing Hub Professional and Enterprise tiers offer 3 and 5 seats, respectively. Ada does not specify the number of chatbots or agents. My AskAI's Essentials and Pro tiers offer one chatbot with two modes (public and private), while the Enterprise tier supports unlimited chatbots and agents.
HubSpot provides a hosted help center, which is not explicitly mentioned for Ada. My AskAI does not offer this feature.
Both HubSpot and Ada include a chatbot flow builder, allowing for the creation of customized interaction flows. My AskAI does not provide a chatbot flow builder.
HubSpot's content/knowledge integrations are not specified. Ada integrates with websites, Zendesk, Salesforce, and API. My AskAI offers extensive integrations, including websites, various file formats, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.
HubSpot integrates with Facebook, WhatsApp, and Messenger. Ada's integrations can be found on theirplatform integrations page. My AskAI supports a wide range of end-user integrations, including website, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp (via Intercom/Zendesk), Instagram (via Intercom/Zendesk), Messenger (via Intercom/Zendesk), and X/Twitter (via Intercom/Zendesk).
HubSpot and My AskAI are GDPR compliant, ensuring data protection and privacy. HubSpot is also SOC-2 compliant. Ada's compliance status is to be confirmed.
HubSpot offers email, in-app chat, and phone support. Ada's support details are to be confirmed. My AskAI provides tiered support: Essentials (web, email), Pro (priority web, email, video), and Enterprise (Slack, Success manager).
HubSpot and Ada do not specify the AI models they use. My AskAI offers GPT-4o in the Essentials and Pro tiers, and GPT-4o/Claude/Gemini in the Enterprise tier, providing advanced AI capabilities.
All three platforms offer API access, allowing for customization and integration with other systems.
In summary, while HubSpot and Ada offer robust AI customer support features, My AskAI stands out with its cost-effective pricing, extensive content and end-user integrations, and advanced AI models. This makes My AskAI a compelling choice for businesses looking for a versatile and affordable AI customer support solution.
