Help Scout and HubSpot both offer AI customer support platforms designed to deflect support tickets, but they differ significantly in their features and pricing structures. Help Scout charges $765 per 1,000 tickets or chats and provides three usage tiers—Standard, Plus, and Pro—each with no usage limits. However, Help Scout lacks several advanced features such as human handover, analytics/insights, and an AI email assistant. It does, however, include email lead capture capabilities.
HubSpot, on the other hand, offers its AI customer support features within its Service Hub Professional and Service Hub Enterprise tiers, each accommodating up to 5,000 snippets. Pricing for HubSpot is provided on application (POA). Unlike Help Scout, HubSpot includes a range of advanced features such as human handover, comprehensive analytics and insights, and an AI email assistant, alongside email lead capture. This positions HubSpot as a more feature-rich option for businesses seeking extensive AI-driven customer support capabilities.
| Feature | Help Scout | HubSpot | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | No | Yes | Yes |
| Offers AI Features for Support Agents? | No | Yes | Yes |
| AI Price Per 1,000 tickets/chats | $765 | POA | $99 |
| Usage Tiers | Standard - no usage limit Plus - no usage limit Pro - no usage limit | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | No | Yes | Yes |
| Conversation Analytics/Insights | No | Yes | Yes |
| AI Email Assistant | No | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Help Scout pricing page | HubSpot pricing page | My AskAI pricing page |
| Content Limits | Standard - no content limit Plus - no content limit Pro - no content limit | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Not provided | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Yes | Yes | No |
| Chatbot Flow Builder | No | Yes | No |
| Integrations (Content/Knowledge) | Not provided | Not provided | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Shopify Weebly Squarespace Wix Webflow | Facebook Messenger | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | Yes | No |
| Support | Support levels are consistent across plans, with all customers receiving timely and effective assistance. | Email, in-app chat, and phone support | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | AI Assist and AI Answers are powered by OpenAI's API service | Not provided | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis compares the AI customer support features ofHelp Scout,HubSpot, andMy AskAI. The focus is on how these platforms use AI to deflect support tickets and enhance customer service. My AskAI can be integrated within both Help Scout and HubSpot, offering a unique perspective on its capabilities.
Help Scoutdoes not offer AI customer support features.HubSpotandMy AskAIboth provide AI capabilities designed to enhance the customer support experience. This includes AI-driven responses and support automation.
Help Scout lacks AI features specifically aimed at support agents. In contrast, HubSpot and My AskAI offer AI tools that assist support agents in managing and responding to customer inquiries more efficiently.
The cost for AI services per 1,000 tickets/chats is significantly different across these platforms. Help Scout charges $765, while HubSpot's pricing is provided on request (POA). My AskAI offers the most competitive rate at $99 per 1,000 tickets/chats.
Help Scout offers three tiers—Standard, Plus, and Pro—with no usage limits. HubSpot's Service Hub Professional and Enterprise tiers allow up to 5,000 snippets. My AskAI provides three tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited), with additional conversations costing $0.10 each beyond the limits.
Both HubSpot and My AskAI support human handover, allowing seamless transition from AI to human agents. Help Scout does not offer this feature.
HubSpot and My AskAI provide conversation analytics and insights, giving businesses detailed information about customer interactions. Help Scout does not offer this feature.
HubSpot and My AskAI include AI email assistants that help in drafting and managing email communications. Help Scout does not have an AI email assistant.
All three platforms—Help Scout, HubSpot, and My AskAI—offer email lead capture, helping businesses to gather and manage leads effectively.
Help Scout has no content limits across its plans. HubSpot's Service Hub tiers allow up to 5,000 documents per account. My AskAI offers unlimited webpages and documents across all its plans, with automatic updates.
Help Scout does not provide information on the number of chatbots/agents. HubSpot offers 3 seats in Marketing Hub Professional and 5 in Marketing Hub Enterprise. My AskAI provides 1 chatbot in Essentials and Pro plans, with unlimited chatbots in the Enterprise plan.
Both Help Scout and HubSpot offer a hosted help center, while My AskAI does not provide this feature.
HubSpot includes a chatbot flow builder, enabling customized chatbot interactions. Help Scout and My AskAI do not offer this feature.
Help Scout and HubSpot do not provide detailed information on content/knowledge integrations. My AskAI supports a wide range of integrations, including websites, Google Drive, Notion, Confluence, SharePoint, and more.
Help Scout integrates with platforms like Shopify, Weebly, and Squarespace. HubSpot integrates with Facebook, WhatsApp, and Messenger. My AskAI offers extensive integrations, including Zendesk, Intercom, Slack, Teams, and many more.
All three platforms are GDPR compliant. Help Scout and HubSpot are SOC-2 compliant, while My AskAI is not. Support levels vary, with My AskAI offering tiered support based on the plan, including web, email, video, and a dedicated success manager for Enterprise customers.
Help Scout uses OpenAI's API service for its AI models. HubSpot does not specify the AI models used. My AskAI utilizes GPT-4o across all plans, with additional options like Claude and Gemini available in the Enterprise plan.
All three platforms provide API access, allowing for integration and customization to meet specific business needs.
Help Scout, HubSpot, and My AskAI each offer distinct features and pricing for AI customer support. My AskAI stands out with its competitive pricing, extensive integrations, and unlimited content limits, making it a versatile choice for businesses looking to enhance their customer support capabilities.
