Drift and HubSpot both offer AI customer support platforms aimed at deflecting support tickets, but they differ in several key features and capabilities. Drift's AI customer support platform includes features such as human handover and email lead capture, allowing for seamless transitions between automated and human interactions and capturing potential leads through email. However, Drift does not provide analytics/insights or an AI email assistant, which may limit its ability to offer in-depth performance analysis and automated email responses. Pricing for Drift's services is provided on application (POA), and specific usage tiers are not disclosed.
HubSpot's AI customer support platform, on the other hand, includes a broader range of features. It offers human handover, analytics/insights, an AI email assistant, and email lead capture. The inclusion of analytics/insights allows users to gain valuable performance data, while the AI email assistant helps automate email responses, enhancing efficiency. HubSpot's pricing is also provided on application (POA), but it specifies usage tiers with Service Hub Professional and Service Hub Enterprise, each supporting up to 5,000 snippets. This structured tier system provides clarity on usage limits and scalability options for businesses.
| Feature | Drift | HubSpot | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | No | Yes | Yes |
| AI Price Per 1,000 tickets/chats | POA | POA | $99 |
| Usage Tiers | Not provided | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | No | Yes | Yes |
| AI Email Assistant | No | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Drift pricing page | HubSpot pricing page | My AskAI pricing page |
| Content Limits | Not provided | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Not provided | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | No | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | FAQs Customer Interactions Product and Service Information Feedback Loops | Not provided | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Drift marketplace / app store | Facebook Messenger | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | Yes | No |
| Support | Premium - 12/5 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources Advanced - 24/7 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources Enterprise - 24/7 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources | Email, in-app chat, and phone support | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | Fine-tuned OpenAI | Not provided | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
When examining AI customer support platforms, it's essential to focus on features aimed at deflecting support tickets. This analysis compares Drift, HubSpot, and My AskAI, particularly highlighting My AskAI's benefits.
All three platforms—Drift, HubSpot, and My AskAI—offer AI customer support features. These capabilities are designed to streamline customer interactions and reduce the load on human support agents.
Drift does not offer AI features specifically for support agents, whereas both HubSpot and My AskAI do. This distinction is crucial for organizations looking to enhance their support agents' efficiency with AI-driven tools.
Pricing models for AI support vary. Drift and HubSpot operate on a Price On Application (POA) basis, which can make budgeting less predictable. My AskAI, however, offers transparent pricing at $99 per 1,000 tickets/chats, making it easier for businesses to plan their expenses.
Drift does not provide specific usage tiers. HubSpot offers tiers through its Service Hub Professional and Enterprise plans, each supporting up to 5,000 snippets. My AskAI provides more granular tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited conversations), with an additional cost of $0.10 per conversation beyond these limits.
All three platforms—Drift, HubSpot, and My AskAI—support human handover. This feature ensures that complex queries can be seamlessly transferred to human agents when necessary.
Drift lacks conversation analytics and insights, a feature available in both HubSpot and My AskAI. These analytics are vital for understanding customer interactions and improving support strategies.
Drift does not offer an AI email assistant, unlike HubSpot and My AskAI. This tool can automate and enhance email responses, further reducing the workload on support teams.
All three platforms—Drift, HubSpot, and My AskAI—offer email lead capture capabilities. This feature helps businesses gather potential customer information effectively.
For detailed pricing, users can visit the respective pricing pages:Drift,HubSpot, andMy AskAI.
Drift does not specify content limits. HubSpot's Service Hub Professional and Enterprise plans support up to 5,000 documents per account. In contrast, My AskAI offers unlimited webpages and documents across all tiers, with automatic updates, providing greater flexibility.
Drift does not provide information on the number of chatbots/agents. HubSpot's Marketing Hub Professional and Enterprise plans offer 3 and 5 seats, respectively. My AskAI allows for one chatbot in Essentials and Pro tiers (with two modes: public and private) and unlimited chatbots in the Enterprise tier.
HubSpot offers a hosted help center, a feature not available in Drift or My AskAI. This can be a si
