Drift and Chatfuel are AI customer support platforms designed to deflect support tickets through automated interactions. Drift's AI customer support features include human handover capabilities, allowing seamless transition to live agents when needed, and email lead capture to help gather potential customer information. However, Drift does not provide detailed pricing information (Price on Application) or usage tiers, and lacks analytics and AI email assistant functionalities.
Chatfuel, on the other hand, offers its AI customer support services at a transparent rate of $20 per 1,000 tickets/chats, with specific usage tiers for different platforms like Facebook, Instagram, and WhatsApp. Similar to Drift, Chatfuel supports human handover and email lead capture but does not offer analytics or an AI email assistant. Chatfuel's structured pricing and usage tiers provide clarity for businesses looking to scale their customer support operations across various social media platforms.
| Feature | Drift | Chatfuel | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | No | No | Yes |
| AI Price Per 1,000 tickets/chats | POA | $20 | $99 |
| Usage Tiers | Not provided | Business (FB and IG) - 1000 conversations/mo Enterprise (FB and IG) - custom Business (WhatsApp) - 1000 conversations/mo Enterprise (WhatsApp) - custom | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | No | No | Yes |
| AI Email Assistant | No | No | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Drift pricing page | Chatfuel pricing page | My AskAI pricing page |
| Content Limits | Not provided | Not provided | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Not provided | Not provided | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | No | No | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | FAQs Customer Interactions Product and Service Information Feedback Loops | Google Sheets ChatGPT Stripe Zapier JSON API | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Drift marketplace / app store | Google Sheets Hubspot Shopify Zapier CRM API Custom integration | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | Yes | No | No |
| Support | Premium - 12/5 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources Advanced - 24/7 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources Enterprise - 24/7 customer support, Dedicated Customer Success Manager, Recurring Meetings, Strategy Sessions, Executive Business Reviews, Sales User Training, Access To Technical Support & Live Chat, and Access To On-Demand Resources | Business (FB and IG) - not specified Enterprise (FB and IG) - Personal account manager, Bot building services (10 free hours) Business (WhatsApp) - not specified Enterprise (WhatsApp) - Personal account manager, Bot building services (10 free hours) | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | Fine-tuned OpenAI | ChatGPT (not specified) | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis focuses on the AI customer support features of Drift, Chatfuel, and My AskAI, which are designed to deflect support tickets and improve customer service efficiency. My AskAI can be integrated within both Drift and Chatfuel, offering additional functionalities.
All three platforms—Drift, Chatfuel, and My AskAI—offer AI customer support features. However, My AskAI extends its capabilities by providing AI features specifically designed for support agents, which are not available in Drift or Chatfuel.
Drift's AI pricing is available upon request (POA), making it less transparent. Chatfuel charges $20 per 1,000 tickets/chats, while My AskAI is priced at $99 per 1,000 tickets/chats.
Drift does not provide detailed usage tiers. Chatfuel offers different tiers for Facebook, Instagram, and WhatsApp, with a starting point of 1,000 conversations per month. My AskAI offers three tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited conversations), with a cost of $0.10 per conversation beyond the limits.
All three platforms support human handover, allowing for seamless transition from AI to human agents when necessary.
My AskAI distinguishes itself by providing conversation analytics and insights, a feature that is not available in either Drift or Chatfuel.
My AskAI offers an AI email assistant, which is not a feature in Drift or Chatfuel. This can be particularly useful for handling customer queries via email.
All three platforms support email lead capture, enabling businesses to gather leads through customer interactions.
Neither Drift nor Chatfuel provide specific content limits. My AskAI offers unlimited webpages and documents across all tiers, which are updated automatically.
Drift and Chatfuel do not specify the number of chatbots or agents supported. My AskAI offers one chatbot with two modes (public and private) in the Essentials and Pro plans, and unlimited chatbots in the Enterprise plan.
None of the platforms offer a hosted help center.
Both Drift and Chatfuel include a chatbot flow builder, which My AskAI does not offer.
Drift integrates with FAQs, customer interactions, product and service information, and feedback loops. Chatfuel supports integrations with Google Sheets, ChatGPT, Stripe, Zapier, and JSON API. My AskAI offers extensive integrations, including websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.
Drift’s integrations can be found on its marketplace/app store. Chatfuel integrates with Google Sheets, Hubspot, Shopify, Zapier, CRM, and offers custom integrations. My AskAI supports a wide range of integrations, including websites, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp, Instagram, Messenger, and X/Twitter.
All three platforms are GDPR compliant. Drift is also SOC-2 compliant, which Chatfuel and My AskAI are not.
Drift offers various levels of customer support depending on the plan, including pr
