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All AI Agent Comparisons > Chatfuel vs. HubSpot

AI customer support agent features & capabilities compared: Chatfuel vs. HubSpot

Discover what Chatfuel and HubSpot are and how you can use them for AI customer support. Compare pricing, features, integrations and much more.

Chatfuel and HubSpot are both AI customer support platforms designed to streamline customer interactions and deflect support tickets. Chatfuel offers a tiered pricing model with a cost of $20 per 1,000 tickets or chats and is available for use on Facebook, Instagram, and WhatsApp. It supports human handover, allowing seamless transition from AI to human agents when necessary, and includes email lead capture capabilities. However, Chatfuel does not provide analytics or insights, nor does it feature an AI email assistant.

HubSpot, on the other hand, offers its AI customer support features within its Service Hub Professional and Enterprise tiers, with pricing available on request (POA). HubSpot supports up to 5,000 snippets, enabling extensive customization and automated responses. It also includes advanced features such as human handover, comprehensive analytics and insights, and an AI email assistant, alongside email lead capture. This makes HubSpot a more feature-rich option for businesses seeking robust AI-driven customer support capabilities.

Full breakdown: All available features and pricing

Understand all about Chatfuel's and HubSpot's AI customer support features and usage based pricing. Use this to decide on the best tool for your organization.
Feature Chatfuel HubSpot + My AskAI
Offers AI Customer Support Features? Yes Yes Yes
Offers AI Features for Support Agents? No Yes Yes
AI Price Per 1,000 tickets/chats $20 POA $99
Usage Tiers Business (FB and IG) - 1000 conversations/mo
Enterprise (FB and IG) - custom
Business (WhatsApp) - 1000 conversations/mo
Enterprise (WhatsApp) - custom
Service Hub Professional - Up to 5,000 snippets
Service Hub Enterprise - Up to 5,000 snippets
Essentials - 200 conversations/mo
Pro - 1,000 conversations/mo
Enterprise - Unlimited

$0.10 per conversation beyond limits
Human Handover Yes Yes Yes
Conversation Analytics/Insights No Yes Yes
AI Email Assistant No Yes Yes
Email Lead Capture Yes Yes Yes
Pricing Page Chatfuel pricing page HubSpot pricing page My AskAI pricing page
Content Limits Not provided Service Hub Professional - Up to 5,000 documents per account
Service Hub Enterprise - Up to 5,000 documents per account
Essentials - Unlimited webpages & documents
Pro - Unlimited webpages & documents
Enterprise - Unlimited webpages & documents

Updated automatically
Number of Chatbots/Agents Not provided Marketing Hub Professional - 3 seats
Marketing Hub Enterprise - 5 seats
Essentials - 1 (2 modes: public and private)
Pro - 1 (2 modes: public and private)
Enterprise - Unlimited
Hosted Help Centre No Yes No
Chatbot Flow Builder Yes Yes No
Integrations (Content/Knowledge) Google Sheets
ChatGPT
Stripe
Zapier
JSON API
Not provided Websites
Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx)
Google Drive
Notion
Confluence
SharePoint
Gitbook
OneDrive
Dropbox
Zendesk
Intercom
Salesforce
Integrations (End Users) Google Sheets
Hubspot
Shopify
Zapier
CRM
API
Custom integration
Facebook
WhatsApp
Messenger
Website
Zendesk (app)
Intercom (app)
HubSpot (app)
Slack (app)
Teams (app)
Zapier
Tidio
LiveChat
Crisp
SalesIQ (Zoho)
Tawk
Freshchat
WhatsApp (via Intercom/Zendesk)
Instagram (via Intercom/Zendesk)
Messenger (via Intercom/Zendesk)
X/Twitter (via Intercom/Zendesk)
GDPR Compliant Yes Yes Yes
SOC-2 Compliant No Yes No
Support Business (FB and IG) - not specified
Enterprise (FB and IG) - Personal account manager, Bot building services (10 free hours)
Business (WhatsApp) - not specified
Enterprise (WhatsApp) - Personal account manager, Bot building services (10 free hours)
Email, in-app chat, and phone support Essentials - Web, email
Pro - Priority web, email, video
Enterprise - Slack, Success manager
AI Models Available ChatGPT (not specified) Not provided Essentials - GPT-4o
Pro - GPT-4o
Enterprise - GPT-4o/Claude/Gemini
API Access Yes Yes Yes

AI Customer Support Platforms: Chatfuel vs. HubSpot vs. My AskAI

AI Customer Support Features

All three platforms—Chatfuel, HubSpot, and My AskAI—offer AI customer support features aimed at deflecting support tickets. These features help businesses automate customer interactions and enhance service efficiency.

AI Features for Support Agents

While Chatfuel does not provide AI features specifically designed for support agents, both HubSpot and My AskAI do. This makes HubSpot and My AskAI more versatile for businesses looking to empower their support teams with AI-driven capabilities.

Pricing

The cost of AI services varies significantly among the three platforms. Chatfuel charges $20 per 1,000 tickets/chats. HubSpot offers a price on application (POA) model, which may vary based on the needs and scale of the business. My AskAI charges $99 per 1,000 tickets/chats, making it a higher-priced option but potentially justifiable by its features.

Usage Tiers

Chatfuel and HubSpot offer different usage tiers. Chatfuel's tiers are based on the platform (Facebook, Instagram, WhatsApp) and range from 1,000 conversations per month to custom enterprise solutions. HubSpot provides tiers within its Service Hub Professional and Enterprise plans, supporting up to 5,000 snippets. My AskAI offers three tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited). Additional conversations cost $0.10 each beyond the limits.

Human Handover

All three platforms—Chatfuel, HubSpot, and My AskAI—support human handover, ensuring that complex queries can be seamlessly transferred to a human agent when needed.

Conversation Analytics/Insights

Chatfuel does not offer conversation analytics or insights, whereas both HubSpot and My AskAI do. This feature can be crucial for businesses aiming to analyze and improve their customer support interactions.

AI Email Assistant

Chatfuel lacks an AI email assistant feature, which is available in both HubSpot and My AskAI. This functionality can help automate and streamline email responses, enhancing overall efficiency.

Email Lead Capture

All three platforms provide email lead capture capabilities, making them useful for businesses looking to gather customer information through automated interactions.

Content Limits

Chatfuel does not provide specific content limits. HubSpot offers up to 5,000 documents per account in its Service Hub Professional and Enterprise plans. My AskAI provides unlimited webpages and documents across all its tiers, with automatic updates, making it more flexible for content-heavy operations.

Number of Chatbots/Agents

Chatfuel does not specify the number of chatbots or agents supported. HubSpot offers 3 seats in its Marketing Hub Professional and 5 seats in its Marketing Hub Enterprise plans. My AskAI provides 1 chatbot with 2 modes (public and private) in Essentials and Pro plans, and unlimited chatbots in its Enterprise plan.

Hosted Help Centre

HubSpot is the only platform among the three to offer a hosted help center, which can be a significant advantage for businesses looking to provide comprehensive self-service options to customers.

Chatbot Flow Builder

Both Chatfuel and HubSpot offer a chatbot flow builder, allowing businesses to design and customize their chatbot interactions. My AskAI does not provide this feature.

Integrations (Content/Knowledge)

Chatfuel integrates with Google Sheets, ChatGPT, Stripe, Zapier, and JSON API. HubSpot's integrations are not specified. My AskAI offers extensive content/knowledge integrations, including websites, various file formats, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.

Integrations (End Users)

Chatfuel integrates with Google Sheets, HubSpot, Shopify, Zapier, CRM, and API. HubSpot integrates with Facebook, WhatsApp, and Messenger. My AskAI supports a wide range of end-user integrations, including website, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp, Instagram, Messenger, and X/Twitter.

GDPR and SOC-2 Compliance

All three platforms are GDPR compliant. However, only HubSpot is SOC-2 compliant, which may be a consideration for businesses with stringent security requirements.

Support

Support options vary across the platforms. Chatfuel offers personal account managers and bot-building services for enterprise plans but does not specify support for business tiers. HubSpot provides email, in-app chat, and phone support. My AskAI offers web and email support for Essentials, priority web, email, and video support for Pro, and Slack and success manager support for Enterprise.

AI Models Available

Chatfuel uses ChatGPT (not specified). HubSpot does not provide details on the AI models used. My AskAI offers GPT-4o across all tiers, with additional options like Claude and Gemini available in the Enterprise plan.

API Access

All three platforms—Chatfuel, HubSpot, and My AskAI—offer API access, allowing for custom integrations and extensions.

Conclusion

In summary, while Chatfuel and HubSpot provide robust AI customer support features, My AskAI stands out with its extensive integrations, unlimited content options, and versatile AI models. These features make My AskAI a compelling choice for businesses looking for a comprehensive and flexible AI customer support solution.

*Prices per 1,000 tickets have been calculated based on an assumed 50% resolution rate and 2.5 AI responses per conversation

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