Chatfuel and HubSpot are both AI customer support platforms designed to streamline customer interactions and deflect support tickets. Chatfuel offers a tiered pricing model with a cost of $20 per 1,000 tickets or chats and is available for use on Facebook, Instagram, and WhatsApp. It supports human handover, allowing seamless transition from AI to human agents when necessary, and includes email lead capture capabilities. However, Chatfuel does not provide analytics or insights, nor does it feature an AI email assistant.
HubSpot, on the other hand, offers its AI customer support features within its Service Hub Professional and Enterprise tiers, with pricing available on request (POA). HubSpot supports up to 5,000 snippets, enabling extensive customization and automated responses. It also includes advanced features such as human handover, comprehensive analytics and insights, and an AI email assistant, alongside email lead capture. This makes HubSpot a more feature-rich option for businesses seeking robust AI-driven customer support capabilities.
| Feature | Chatfuel | HubSpot | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | No | Yes | Yes |
| AI Price Per 1,000 tickets/chats | $20 | POA | $99 |
| Usage Tiers | Business (FB and IG) - 1000 conversations/mo Enterprise (FB and IG) - custom Business (WhatsApp) - 1000 conversations/mo Enterprise (WhatsApp) - custom | Service Hub Professional - Up to 5,000 snippets Service Hub Enterprise - Up to 5,000 snippets | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | No | Yes | Yes |
| AI Email Assistant | No | Yes | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Chatfuel pricing page | HubSpot pricing page | My AskAI pricing page |
| Content Limits | Not provided | Service Hub Professional - Up to 5,000 documents per account Service Hub Enterprise - Up to 5,000 documents per account | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Not provided | Marketing Hub Professional - 3 seats Marketing Hub Enterprise - 5 seats | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | No | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Google Sheets ChatGPT Stripe Zapier JSON API | Not provided | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Google Sheets Hubspot Shopify Zapier CRM API Custom integration | Facebook Messenger | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | Yes | Yes | Yes |
| SOC-2 Compliant | No | Yes | No |
| Support | Business (FB and IG) - not specified Enterprise (FB and IG) - Personal account manager, Bot building services (10 free hours) Business (WhatsApp) - not specified Enterprise (WhatsApp) - Personal account manager, Bot building services (10 free hours) | Email, in-app chat, and phone support | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | ChatGPT (not specified) | Not provided | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
All three platforms—Chatfuel,HubSpot, andMy AskAI—offer AI customer support features aimed at deflecting support tickets. These features help businesses automate customer interactions and enhance service efficiency.
WhileChatfueldoes not provide AI features specifically designed for support agents, bothHubSpotandMy AskAIdo. This makes HubSpot and My AskAI more versatile for businesses looking to empower their support teams with AI-driven capabilities.
The cost of AI services varies significantly among the three platforms.Chatfuelcharges $20 per 1,000 tickets/chats.HubSpotoffers a price on application (POA) model, which may vary based on the needs and scale of the business.My AskAIcharges $99 per 1,000 tickets/chats, making it a higher-priced option but potentially justifiable by its features.
ChatfuelandHubSpotoffer different usage tiers. Chatfuel's tiers are based on the platform (Facebook, Instagram, WhatsApp) and range from 1,000 conversations per month to custom enterprise solutions.HubSpotprovides tiers within its Service Hub Professional and Enterprise plans, supporting up to 5,000 snippets.My AskAIoffers three tiers: Essentials (200 conversations/month), Pro (1,000 conversations/month), and Enterprise (unlimited). Additional conversations cost $0.10 each beyond the limits.
All three platforms—Chatfuel,HubSpot, andMy AskAI—support human handover, ensuring that complex queries can be seamlessly transferred to a human agent when needed.
Chatfueldoes not offer conversation analytics or insights, whereas bothHubSpotandMy AskAIdo. This feature can be crucial for businesses aiming to analyze and improve their customer support interactions.
Chatfuellacks an AI email assistant feature, which is available in bothHubSpotandMy AskAI. This functionality can help automate and streamline email responses, enhancing overall efficiency.
All three platforms provide email lead capture capabilities, making them useful for businesses looking to gather customer information through automated interactions.
Chatfueldoes not provide specific content limits.HubSpotoffers up to 5,000 documents per account in its Service Hub Professional and Enterprise plans.My AskAIprovides unlimited webpages and documents across all its tiers, with automatic updates, making it more flexible for content-heavy operations.
Chatfueldoes not specify the number of chatbots or agents supported.HubSpotoffers 3 seats in its Marketing Hub Professional and 5 seats in its Marketing Hub Enterprise plans.My AskAIprovides 1 chatbot with 2 modes (public and private) in Essentials and Pro plans, and unlimited chatbots in its Enterprise plan.
HubSpotis the only platform among the three to offer a hosted help center, which can be a significant advantage for businesses looking to provide comprehensive self-service options to customers.
BothChatfuelandHubSpotoffer a chatbot flow builder, allowing businesses to design and customize their chatbot interactions.My AskAIdoes not provide this feature.
Chatfuelintegrates with Google Sheets, ChatGPT, Stripe, Zapier, and JSON API.HubSpot's integrations are not specified.My AskAIoffers extensive content/knowledge integrations, including websites, various file formats, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.
Chatfuelintegrates with Google Sheets, HubSpot, Shopify, Zapier, CRM, and API.HubSpotintegrates with Facebook, WhatsApp, and Messenger.My AskAIsupports a wide range of end-user integrations, including website, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp, Instagram, Messenger, and X/Twitter.
All three platforms are GDPR compliant. However, onlyHubSpotis SOC-2 compliant, which may be a consideration for
