Ada and Tawk are AI customer support platforms designed to streamline customer service by deflecting support tickets. Ada positions itself as a premium solution with a pricing model of $1,000 per 1,000 tickets or chats. It offers comprehensive features including human handover, detailed analytics and insights, an AI email assistant, and email lead capture capabilities. Ada does not provide specific usage tiers, suggesting a more tailored approach to customer needs.
In contrast, Tawk offers a more budget-friendly option at $20 per 1,000 tickets or chats, with clearly defined usage tiers: Hobby (100 messages/month), Growth (1,000 messages/month), and Enterprise (20,000 messages/month). Tawk also includes human handover, analytics and insights, and email lead capture, but does not feature an AI email assistant. This tiered pricing structure allows Tawk to cater to a wider range of businesses, from small-scale operations to large enterprises, providing flexibility in service scalability.
| Feature | Ada | Tawk | + My AskAI |
|---|---|---|---|
| Offers AI Customer Support Features? | Yes | Yes | Yes |
| Offers AI Features for Support Agents? | Not provided | No | Yes |
| AI Price Per 1,000 tickets/chats | $1,000 | $20 | $99 |
| Usage Tiers | Not provided | Hobby - 100 messages/mo Growth- 1,000 messages/mo Enterprise- 20,000 messages/mo | Essentials - 200 conversations/mo Pro - 1,000 conversations/mo Enterprise - Unlimited $0.10 per conversation beyond limits |
| Human Handover | Yes | Yes | Yes |
| Conversation Analytics/Insights | Yes | Yes | Yes |
| AI Email Assistant | Yes | No | Yes |
| Email Lead Capture | Yes | Yes | Yes |
| Pricing Page | Ada pricing page | Tawk pricing page | My AskAI pricing page |
| Content Limits | 50,000 articles | Based on features | Essentials - Unlimited webpages & documents Pro - Unlimited webpages & documents Enterprise - Unlimited webpages & documents Updated automatically |
| Number of Chatbots/Agents | Not provided | Not provided | Essentials - 1 (2 modes: public and private) Pro - 1 (2 modes: public and private) Enterprise - Unlimited |
| Hosted Help Centre | Not provided | Yes | No |
| Chatbot Flow Builder | Yes | Yes | No |
| Integrations (Content/Knowledge) | Websites (public) Zendesk Salesforce API | Your website Shortcuts Documents Knowledge Base Plain text | Websites Files (PDF, Docx, txt, CSV, pptx, mp3, mp4 (audio), xlsx) Google Drive Notion Confluence SharePoint Gitbook OneDrive Dropbox Zendesk Intercom Salesforce |
| Integrations (End Users) | Ada marketplace / app store | Tawk marketplace / app store | Website Zendesk (app) Intercom (app) HubSpot (app) Slack (app) Teams (app) Zapier Tidio LiveChat Crisp SalesIQ (Zoho) Tawk Freshchat WhatsApp (via Intercom/Zendesk) Instagram (via Intercom/Zendesk) Messenger (via Intercom/Zendesk) X/Twitter (via Intercom/Zendesk) |
| GDPR Compliant | TBC | Yes | Yes |
| SOC-2 Compliant | TBC | No | No |
| Support | TBC | Hobby - AI Assist, Live Chat Growth- Ai Assist, Priority Live Chat Enterprise- custom message limits, priority support, and the option to purchase additional "overage" credits | Essentials - Web, email Pro - Priority web, email, video Enterprise - Slack, Success manager |
| AI Models Available | TBC | Hobby - Apollo AI Bot Growth- Apollo AI Bot Enterprise- Apollo AI Bot | Essentials - GPT-4o Pro - GPT-4o Enterprise - GPT-4o/Claude/Gemini |
| API Access | Yes | Yes | Yes |
This analysis focuses on the AI customer support features of three platforms:Ada,Tawk, andMy AskAI. These platforms aim to deflect support tickets through AI-driven solutions. My AskAI can be integrated within both Ada and Tawk, offering unique benefits in terms of capabilities and pricing.
All three platforms—Ada, Tawk, and My AskAI—offer robust AI customer support features, designed to automate and enhance customer interactions.
My AskAI stands out by providing AI features specifically designed for support agents, which neither Ada nor Tawk explicitly offer. This can significantly enhance agent productivity and efficiency.
When comparing pricing per 1,000 tickets or chats, My AskAI is positioned competitively at $99, compared to Ada's $1,000 and Tawk's $20. Tawk offers the lowest price, but the comprehensive features of My AskAI provide a balanced cost-benefit ratio.
Ada does not provide specific usage tiers, while Tawk and My AskAI offer structured plans. Tawk's tiers range from Hobby (100 messages/mo) to Enterprise (20,000 messages/mo). My AskAI offers Essentials (200 conversations/mo), Pro (1,000 conversations/mo), and Enterprise (Unlimited), with an additional $0.10 per conversation beyond limits.
All three platforms support human handover, ensuring that complex queries can be escalated to human agents when necessary.
Each platform provides conversation analytics and insights, helping businesses understand customer interactions better and improve their services.
Both Ada and My AskAI offer AI email assistants, whereas Tawk does not. This feature can automate email responses, saving time and improving efficiency.
All platforms support email lead capture, aiding in the collection of potential customer information for future engagement.
Ada supports up to 50,000 articles, while Tawk's limits are based on features. My AskAI offers unlimited webpages and documents across all tiers, with automatic updates, providing extensive content support.
Ada and Tawk do not specify the number of chatbots or agents. My AskAI offers one chatbot with two modes (public and private) in Essentials and Pro tiers, and unlimited chatbots in the Enterprise tier.
Tawk offers a hosted help center, a feature not provided by Ada or My AskAI.
Ada and Tawk include a chatbot flow builder, whereas My AskAI does not. This tool helps in designing conversation flows and automating responses.
Ada integrates with public websites, Zendesk, Salesforce, and APIs. Tawk supports website shortcuts, documents, knowledge bases, and plain text. My AskAI offers extensive integrations, including websites, various file types, Google Drive, Notion, Confluence, SharePoint, Gitbook, OneDrive, Dropbox, Zendesk, Intercom, and Salesforce.
Ada and Tawk provide integrations through their respective marketplaces. My AskAI integrates with a wide range of platforms, including websites, Zendesk, Intercom, HubSpot, Slack, Teams, Zapier, Tidio, LiveChat, Crisp, SalesIQ (Zoho), Tawk, Freshchat, WhatsApp, Instagram, Messenger, and X/Twitter.
Tawk and My AskAI confirm GDPR compliance. Ada's compliance status is to be confirmed.
None of the platforms explicitly state SOC-2 compliance.
Tawk offers varying support levels based on tiers, from AI Assist and Live Chat to priority support and custom message limits. My AskAI provides tiered support: Essentials includes web and email support, Pro adds priority web, email, and video support, and Enterprise includes Slack and a dedicated Success Manager.
Tawk uses the Apollo AI Bot across all tiers. My AskAI offers GPT-4o in Essentials and Pro, with the option of GPT-4o, Claude, or Gemini in the Enterprise tier. Ada's AI models are to be confirmed.
All three platforms provide API access, allowing for custom integrations and extended functionalities.
My AskAI offers a comprehensive and competitive AI customer support solution with extensive integrations, robust AI features for support agents, and competitive pricing. It provides significant advantages over Ada and Tawk in various aspects, making it a strong contender in the AI customer support market.
