Mike HeapMike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
Created time
Oct 4, 2023 08:03 AM
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Publish date
Sep 13, 2023
Slug
propel-using-myaskai-to-propel-them-to-better-client-service
Featured
Featured
Type
Case study
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Ready to Publish
PROPEL uses My AskAI to drive growth, by enabling them to spend less time on website queries and more time on revenue-generating activities
- PROPEL is a culture consulting firm working with some of the top Associations across the US including the American College of Physicians, Mensa, and the National Grocers Association
- They provide high-value consulting services, sharing their knowledge with these Associations, so their time is their most valuable resource
- By creating a My AskAI with their book and website content, they have been able to spend less time answering (unqualified) visitor queries and more time improving Associations’ cultures
- Their next goal is to turn their My AskAI into a lead magnet for their business to ensure their practice continues to grow
What does PROPEL do?
PROPEL is a culture consulting firm (part of the wider Blue Cypress consulting group) and operates in the Association space. It is led by Maddie Grant and Jamie Notter, 2 highly experienced consultants (and published authors).
The firm focuses on helping companies better understand their culture through assessments, before working with them to design new cultures and coaching them through the changes required to make them stick.
They are trusted by some of the largest Associations in the US, including the American College of Physicians, Mensa, and the National Grocers Association, to name a few.
All the ideas, just missing the right gear
PROPEL is a small but highly efficient team, and given the high value they put on their time, are always looking for ways to leverage their better, so they can spend more time with their clients and grow their business.
Increasingly they were finding that visitor queries through their site were getting harder to respond to and becoming a distraction, especially since the majority of visitors weren’t even qualified buyers for their services.
“We have an engaged audience of people who like our content, but a lot of them will never be buyers, whereas our website is for those who are interested in buying our consulting services”
Having already written 4 books on culture and with a wealth of information already on their site (and with an AI-savvy Chairman encouraging them to adopt more technology) they started looking for solutions that could help them make the most of the content they had already.
They found My AskAI.
Propelling their content engine
They uploaded all of their writing and website to their My AskAI in minutes, then chose to embed the chat widget within the page and:
“From day 1 it has worked beautifully”
Each month they check the answers their AskAI is giving and this has given them truly valuable insights into what questions people are actually asking, what they want to know, and where the gaps are in PROPEL’s content - enabling them to ensure the content they produce is focussed and they aren’t wasting time writing about things that don’t resonate.
“It feels like we have a load more free time, and it’s so much better than a contact form!”
Since adding their AskAI, they’ve been able to spend less time with visitors who just aren’t the right fit and more with those who are.
What’s next?
PROPEL wants to use more of My AskAI’s features and turn their AskAI into a lead magnet by collecting emails, helping them grow their audience, and creating a more targeted list of potential buyers of their services, but for now, they’re just glad they can spend more time making a real impact by sharing their expert culture consulting wisdom with their clients.
