Mike HeapMike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
Created time
Oct 4, 2023 08:03 AM
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Publish date
Sep 19, 2023
Slug
trend-forecaster-using-my-askai-to-deliver-more-substance
Featured
Featured
Type
Case study
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Ready to Publish
Research business forecasts up to 60x improvements in their client response times with My AskAI
- They produce high-quality, detailed trend and forecasting reports, but helping clients find relevant insights from these quickly can be a challenge
- Their Customer Success (CS) team used to spend hours helping clients to find these insights
- By combining their expert knowledge with My AskAI’s discovery and search capabilities, the average response time for client requests is now minutes, instead of hours, with the majority of My AskAI answers being used directly
- They are now looking to support clients' research journeys with My AskAI to provide AI-driven insights around the clock, reducing the pressure on their Customer Success team
What does the business do?
They forecast market trends and changes, providing detailed, expert research to their clients to help them make intelligent and informed strategic decisions to ensure they gain a competitive advantage over their peers.
They invest heavily in their detailed research, analysis, and editorial team with each report taking weeks to produce, going through multiple layers of review to make sure they’re of the highest quality.
In a year they can produce up to 1,000 reports across a variety of industries and themes.
We’ve got research on that somewhere…
With this volume of reports, it’s not always easy for clients to find the right insight, at the right time. They’ve done the work. They just need their clients to read it.
This is where the Client Success team steps in.
Clients can request research, reports, or answers at any time, at very short notice.
With their expert knowledge of the trend reporting being created, the CS team then trawls through their research to find the most relevant reports and extracts for their clients.
But this isn’t instant, requests can take hours of work to ensure they are as personalized to the client’s need as required.
Enter, My AskAI
After uploading all of their reports and research to My AskAI, their CS team was able to query all of their research, instantly, in natural language.
“What are the hair care trends in South Korea?” was now just a click away.
Hours Seconds
In tests with real client requests, they discovered My AskAI found the relevant research in 95% of instances…but in seconds, not minutes or hours.
Combining this technology with their expert knowledge has both augmented and supercharged the CS team’s capabilities, enabling them to serve more clients, faster.
What next?
Right now, our client is using My AskAI internally within their Customer Success team. But soon they will be rolling it out to their clients too, supporting their research journeys, and helping the business to continue to scale their platform, getting their unique insights to more clients.
Experts in forecasting trends and predicting change, our client works with businesses across the world, helping them to future-proof their business and gain a competitive edge.
