Mike Heap

Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

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Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

Previous experience

He previously built and sold No Code AI Model Builder, UCAS Statement Generator (both with his co-founder Alex) and Tweetstreak.
Before that, he worked at tech scale-ups, Limejump and Ki Insurance and spent 9 years at Ernst & Young in Banking and Capital Markets, first as an auditor (and chartered accountant) and then as an Innovation Lead focusing on applications of AI and RPA in audit.

Education

He holds a 1st class BSc in Maths and Physics from the University of Bath.

Hobbies and interests

An on-and-off fitness enthusiast, he has completed several marathons, an Ironman and the Dragon Ride and is currently just getting into indoor rowing and looking for new challenges.
His passion away from AI lies with food, cooking most days and eating out at new restaurants most weekends.

Contact Mike

You can find him on LinkedIn and Twitter or email him here.

Learn more

You can learn more about Mike’s background and story by visiting these links:
Interviews
Podcasts
How a digital-goods marketplace achieves 58% AI resolution, saving 1,768 hrs a month

How a digital-goods marketplace achieves 58% AI resolution, saving 1,768 hrs a month

A digital-goods marketplace case study: 58% of 36,413 Intercom customer support conversations resolved by AI in 30 days, 92% AI CSAT, 1,768 hours saved.

How an iGaming operator achieves 44% AI resolution, saving 170 hrs in 30 days

How an iGaming operator achieves 44% AI resolution, saving 170 hrs in 30 days

An iGaming operator resolves 44% of 4,687 Intercom chats with AI customer support over 30 days, holding 72% AI CSAT and saving 170 agent hours in that window.

My AskAI - August 2026 Changelog

My AskAI - August 2026 Changelog

August 2026 in My AskAI: AI tagging in Gorgias, Echo can now block tickets and handle attachments.

How to Build a Zendesk Knowledge Base Your AI Can Actually Use

How to Build a Zendesk Knowledge Base Your AI Can Actually Use

Build a Zendesk knowledge base your AI agent can read: categories, visibility and labels, in a morning. An internal knowledge base needs Suite Growth.

10 Best Zendesk Alternatives in 2026 (Competitors Ranked and Priced)

10 Best Zendesk Alternatives in 2026 (Competitors Ranked and Priced)

Leaving Zendesk costs about what arriving cost. Ten Zendesk alternatives and competitors, whole helpdesks, scored out of 80 and priced, plus when to stay.

How to Improve Your Intercom Fin Resolution Rate: An Afternoon Audit

How to Improve Your Intercom Fin Resolution Rate: An Afternoon Audit

Your Intercom Fin resolution rate is under what you were sold. Audit the content, Guidance, escalation rules and Procedures. One afternoon, a month to move.

Intercom Fin Cost at Scale: What 30,000, 50,000 and 100,000 Conversations Cost

Intercom Fin Cost at Scale: What 30,000, 50,000 and 100,000 Conversations Cost

Intercom Fin cost at scale: $0.99 per outcome, no published volume band. 30,000 conversations is ~$23,760. Ours on Scale is $499 + $0.10 a ticket: $3,299.

8 Best AI Customer Service Tools for High Ticket Volume (30,000+ Tickets a Month) in 2026

8 Best AI Customer Service Tools for High Ticket Volume (30,000+ Tickets a Month) in 2026

At 30,000+ tickets a month the cost per ticket decides it. 8 high volume AI customer service tools compared on price, resolution and what reaches your team.

Is Zendesk AI worth it at 30,000 to 100,000 resolutions a month?

Is Zendesk AI worth it at 30,000 to 100,000 resolutions a month?

Zendesk AI cost at scale is $1.50 a resolution on every plan. We priced 30k, 50k and 100k a month, seats included, against My AskAI's $0.10 a ticket on Scale.

How to Improve Your Zendesk AI Resolution Rate (Without Replacing It)

How to Improve Your Zendesk AI Resolution Rate (Without Replacing It)

Work out why your Zendesk AI resolution rate is low in an afternoon. Six checks on screens you already pay for. Most of it comes down to help center coverage.

Migrating Off Intercom Fin (Without Leaving Intercom)

Migrating Off Intercom Fin (Without Leaving Intercom)

Migrate from Intercom Fin and keep the inbox, the macros and the conversation history. What actually moves, what it costs, and the two weeks you run both.

Migrating Off Zendesk AI (Without Leaving Zendesk)

Migrating Off Zendesk AI (Without Leaving Zendesk)

Zendesk AI is an add-on. Turning it off leaves the inbox and macros untouched. To migrate from Zendesk AI: a rebuild, a contract check, and weeks running both.