Alex RaineyAlex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
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Artificial intelligence (AI) is rapidly transforming the way businesses approach marketing. It allows for faster and more insightful digital marketing strategies, allowing human teams to focus on more value-adding tasks to power their company’s marketing efforts. But with so many AI marketing tools available, where do you even begin?
In this guide, you’ll get to explore what these tools are, the benefits that they offer, and the top contenders in the market for 2024.
What Are AI Marketing Tools?
AI marketing tools are a mix of traditional and new programs that allow you to automate tasks, analyze data, and generate insights. The goal is to process the same amount of data in a shorter time or, even better, to help humans process overwhelming information that is impossible to achieve alone.
These tools come in many forms correspondent to various marketing functions, including the following:
- AI customer support chatbots for answering frequently asked questions, providing 24/7 support, and personalizing customer interactions.
- AI content creation tools, such as writing programs, AI-powered video editors, and generative AI.
- SEO optimization solutions like AI keyword research tools.
- AI-powered analytics tools like Tableau and Microsoft Azure for analyzing social media engagement.
- Email marketing tools and other AI outreach solutions.
Having a mix of these AI marketing solutions is critical to comprehensively improving your workflow.
Benefits of Using AI Marketing Tools
The exact way to use AI marketing tools to your advantage depends on you, but here are a few solid benefits that they can bring into your marketing strategy:
Improved Targeting
Marketing is mainly about knowing who to persuade and how to find them online. Traditional concepts like leveraging demographic data, customer interests (via surveys), and basic website behavior still apply today.
With AI, things are done on a larger scale. They are also far more precise than manual targeting and as good as the data they’re fed.
You can track not only basic information but also your customers’ purchase history, social media activity, and even past interactions with your business. Then, AI analyzes these data sets to predict future behavior, recommend products, and show relevant ads.
Customer Personalization
AI tools analyze user data to understand preferences, purchase history, and real-time behavior on your website or app. Aside from pushing the most relevant content to your customers, personalization actually has a great effect when it comes to customer support.
When a customer contacts support, AI can use their past interactions and data to provide potential solutions with context. Moreover, personalizing the support helps customers get the help they need quicker.
Automation
AI automates many repetitive marketing tasks, such as ad bidding, email marketing campaigns, and social media scheduling. Incredibly, this frees up valuable time for marketers like you, helping shift your focus to more important tasks.
AI marketing tools can also monitor campaign performance in real time and automatically adjust parameters for optimal results. This ensures that your campaigns are constantly taking the best data-driven steps along the way.
Top AI Marketing Tools for 2024
So, what are some of the best AI marketing tools that you can use in 2024? Here are some of them.
1. Jasper
If you’re looking for a more efficient writing process, Jasper might be able to help. It can create content using generative artificial intelligence, from blog posts, product descriptions, and social media posts to sales emails.
Jasper will be an incredible addition to your marketing toolset if you’re ready to scale your content. Quantity makes for increased brand awareness among online users. Delivering more content also helps gather more feedback for your campaign, which will inform your strategy going forward.
2. Surfer SEO
Many marketers also use Surfer SEO to create content and optimize existing posts. It analyzes content structure, keyword usage, phrasing, and more. Then, it compares these elements to high-ranking results for the same keywords. You can use the insights generated to better your content.
3. My AskAI
My AskAI is a platform that allows you to build your own AI chatbots specifically focused on the customer support aspect of marketing. You can train the chatbots you create with it on your brand’s information and content. In turn, users can access your content with better ease, such as when providing a knowledge base and FAQ page for self-service.
Customer support is an increasingly important part of marketing. After all, it costs more to acquire a new customer than to retain an existing one. Happy customers are more likely to return and recommend your product or service.
4. Zapier
Zapier is a web automation tool that helps users automate and streamline their online workflows—without coding. You can integrate it with Airtable for database management, Slack for communication, and Salesforce for customer relationship management.
Automation goes a long way in marketing, especially when it comes to reducing errors in data. You can use Zapier to automate data transfer, ensuring accuracy and consistency across your marketing efforts.
5. Grammarly
Watching out for grammar junkies is important when it comes to content marketing, and Grammarly might be able to help with that. It can help you optimize your content not only grammar-wise but also delivery-wise. Use it to make your content more engaging.
6. Sprout Social
Social media is one of the biggest avenues you can take as a marketer, and Sprout Social might be a great tool to leverage for that. It’s a social media management platform that you can use to manage multiple social media accounts and platforms in a single place.
7. Algolia
If you’re looking to improve the search and discovery features on your website, use Algolia. It’s primarily known for its quick and precise searches, allowing your users to find the content they’re interested in with speed. This way, they get to explore your products, services, or brand faster, which can drive purchases along the way, too.
Using AI Marketing Tools Effectively
No matter how great an AI marketing tool is, it would be useless if you don’t know how to leverage it properly. Make sure to train yourself and your team on the features of your AI solutions. Also, acknowledge their capabilities and limitations to integrate them better with your existing toolset.
That aside, it’s also important that you track several insightful metrics. For example, analyze website traffic, sales, leads, and more marketing data with the use of your AI tools. Moving forward, rely on these datasets to plan your next marketing steps.
Marketing relies a lot on data to get it right. So, why step blindly when you have the tools at hand?
Conclusion
Artificial intelligence (AI) is transforming marketing. More and more companies are leveraging AI tools for tasks like content creation, campaign optimization, and customer support. So, are you ready to embrace AI marketing?
For AI marketing tools focused on customer support, there’s no better place than My AskAI. Deliver 24/7 customer service with My AskAI's AI chatbots today.
Written by
Alex Rainey
Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
