![Mike Heap](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F98914fdb-78d4-41b2-8b2f-2231e8aa84bb%252F35ca17f5-d747-4781-af62-2a0db350f719%252F1670419303992.jpg%3Ftable%3Dblock%26id%3Df1d0ca55-9207-47b4-ba00-5c59fd1dc34c%26cache%3Dv2&optimizer=image&quality=80&width=280)
Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
![Master Marketing Success: Overcome Challenges with Expert Guidance](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F98914fdb-78d4-41b2-8b2f-2231e8aa84bb%252Fdc458482-29fe-4389-9bfb-504c4b0231d1%252FGroup_1000004267-1.png%3Ftable%3Dblock%26id%3Da17b0eaa-6a2e-4104-985d-b3cffbb22289%26cache%3Dv2&optimizer=image&quality=80&width=280)
Knowing What Works in Marketing is One of the Hardest Challenges
Why?
- Takes time to show results
- e.g., have you just not stuck at it long enough?
- Isn't always clear-cut
- e.g., indirect effects like awareness from Google ads
Here's What We Do to Try and Solve This:
- We work with an expert or mentor from the start.
- This minimizes the time to see results and reduces execution risks.