Why SaaS Businesses Should Only Talk to Qualified Customers

Discover why SaaS businesses should only talk to qualified customers. Avoid noisy feedback, save time, and focus on impactful work by targeting the right users. Learn how 5 or 6 targeted users' insights can be more valuable than 20 or 50 unqualified ones.

Why SaaS Businesses Should Only Talk to Qualified Customers
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Jul 15, 2024 11:44 AM
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Apr 29, 2024
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"Talk to your customers" is and always has been, fantastic advice for SaaS businesses

But people often make one big mistake:

You should only be talking to "qualified" customers, those that fit your target customer profile.

If you don't do this, you'll end up:
  • Spending less time with the customers most likely to buy from you
  • Getting feedback that is "noisy", distracting and could pull your product in the wrong direction
  • Forever in meetings and calls, preventing you from doing more impactful work

Be picky when finding users to talk to

Don't just take the 1st ones who put their hands up. 5 or 6 targeted users' feedback is far more valuable than 20 or 50 "unqualified" users.

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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.