Mike HeapMike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
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Jul 15, 2024 11:44 AM
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Dec 18, 2023
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maximize-your-affiliate-program-tips-for-success-and-growth
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Affiliate Plan Insights
If you have a bit of a userbase, setting up an affiliate plan feels like it should be a way to print money.
I quickly found like with any distribution strategy, it takes some work to get right.
Affiliates vs. Referrals
- I realized affiliates are not referrals.
- Referrals are where you get someone you know to sign up.
- Affiliates are where you don't know the person signing up.
Treat Affiliates as a Sales Team
Top-tier affiliates should almost be treated as a commission-only sales team, and you need to provide them with the tools to succeed.
Symbiotic Relationship
- It is symbiotic; if you don't give them the tools and content they need, if you can't tell them who your ICP is, they won't be as effective.
- The more content, like targeted short blurbs, images, videos, etc., you can provide them, the easier it is for them to include you in lists or pitches.
Make Their Experience Easy
- Treat them as a customer themselves.
- How can you make their experience easy and set them up for success?
Proven Businesses
- They also will only want to work with proven businesses.
- What stats can you give them? Average order values? Expected fees?
Future Investment
This is an area we definitely want to invest in further in the next few months. Any great affiliate plans you have seen?
(Aside from just great payouts).
