Achieve Top-Notch Customer Support With the HubSpot Chatbot Integration

Deal with tons of customer inquiries hassle-free using HubSpot chatbot integration and make your support service tasks easier.

Achieve Top-Notch Customer Support With the HubSpot Chatbot Integration
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Jul 18, 2024 03:57 AM
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Inbound customer inquiries and requests flood your HubSpot CRM. The increased workload is now squeezing your team’s productivity (and sanity).
And worse, your team can’t focus on other crucial tasks like lead generation, marketing outreach, and sales campaigns.
You’re now praying for some miracle to save your team from the headaches.
And your prayers are heard! There’s an easy fix to your problem:HubSpot chatbot integration.Adding a chatbot to your CRM platform can automate addressing basic customer inquiries, performing repetitive tasks, and enhancing support service.
This article covers everything you need to know about HubSpot chatbot integration.

What Is HubSpot Chatbot Integration?

HubSpot chatbot integration is the process of adding a chatbot (usually an AI-powered one) to the HubSpot live chat platform to resolve customer support conversations automatically.
Think of it like a special feature that lets you install a chatbot within the HubSpot chat ecosystem. All inbound customer requests go to your HubSpot CRM, but instead of waiting for your agents to answer them, a chatbot can respond to them automatically in seconds.
In other words, the implementation of the HubSpot chatbot integration allows the AI chatbot to serve as the frontend interface that customers interact with. But it’s the HubSpot CRM in the background that stores and accesses customer data and records. All chatbot conversation data is synced to the HubSpot CRM so that you can have a unified view and insight into your business’s automated support service performance.
For many years, chatbots operated via a series of pre-programmed scripts and responses, making them incapable of understanding conversation contexts and engaging in personalized interactions with customers.
However, recent advancements in machine learning and large language models (LLMs) have trained AI chatbots to comprehend and generate human language, enabling them to engage in dynamic, human-like conversations.
Of course, chatbots can’t answer everything. They also offer an agent handover option that transfers the customer conversation to the appropriate human staff to resolve their request.

Benefits of a HubSpot Chatbot Integration Solution

To be clear,HubSpot has its own AI chatbotthat you can assign to any of your HubSpot live chat workflows. However, integrating another type of chatbot into HubSpot also offers several benefits for your business, such as:
  1. Intelligent and Verifiable Support Service
AI chatbots use your company’s knowledge base, web pages, and documents to provide accurate responses to customer inquiries. There are also chatbots that provide references to help customers verify the chatbot response they obtained or get more information.
For instance,My AskAI’s support agents provide references and sources at the end of their answers to customers.
  1. Multilingual Customer Support
A growing business needs to provide accessible support services worldwide. AI chatbots can “talk” in multiple languages, strengthening your business’s bond with international customers.
  1. Automatic Knowledge Sync
Suppose you have new and updated information added to your HubSpot knowledge base. In that case, AI chatbots can quickly re-sync these changes, enabling them to provide up-to-date and relevant responses.
  1. Around-the-Clock Service Availability
It’s midnight, but it’s no problem if customers are still contacting you with their requests. Your HubSpot-integrated chatbot is wide awake and ready to solve their concerns promptly.
  1. Automatic Lead Generation
Chatbots such as My AskAI’s support agent capture customers’ email addresses and generate new leads for your business.
  1. Actionable Conversation Insights
As all chatbot conversations are stored within your database, your AI chatbot can analyze them and generate summarized insights for improving your customer support. The chatbot can also suggest fixes for various issues extracted from the conversation insights.
  1. Easy-To-Implement and Cost-Effective AI-Powered Solution
It’s the digital age, and developing chatbots is now possible without coding mastery. Many AI chatbot platforms only require connecting web pages or knowledge bases to train a chatbot.
For instance, My AskAI will only require you to add your website pages, internal knowledge bases (like from Google or Notion), and help documents to develop an AI chatbot ready for HubSpot integration.
More impressively, chatbots are super affordable nowadays. Recent estimates determine that an AI chatbot costs about$13.30 monthly. It’s also possible to create one for free if you use it only for a small business with very minimal daily customer interactions.

How to Implement a HubSpot Chatbot Integration

The process of integrating an AI chatbot into your HubSpot CRM depends on what chatbot product you’re using. But more or less, it only involves connecting the chatbot to your existing CRM account.
Here’s an example of how to implement aMy AskAI-HubSpot chatbot integration:
1. In the My AskAI dashboard menu, go toChatbot Setupand thenIntegrations.
2. Select the HubSpot icon under theLive Chat Apps.
3. Click the“Connect your HubSpot Account” button.
4. Log in to your HubSpot account and authorize permission to connect.
5. Pick your HubSpot account and click“Choose Account”.
6. Confirm the chatbot connection.
7. Once redirected back to My AskAI, return toChatbot Setupand thenIntegrations.Afterward, selectHubSpot.
8. Activate customer conversational replies by clicking“Reply directly to customers.”Ensure you are confident with your AI chatbot’s response quality before activating this feature. It is also highly recommended to disableKnowledge Base Searchwithin chat flows to prevent the AI chatbot from providing conflicting answers.
And that’s it! Your My AskAI support agent will automatically answer customer queries via your HubSpot live chat platform.
When you activate My AskAI’s HubSpot chatbot integration, you can also configure it to automatically createAI note responsesfor your agents to use instead of the chatbot directly replying to customers.
In this way, your chatbot becomes anAI internal assistantthat can pull out company-specific information from your knowledge base and write note responses so agents can provide accurate answers to customers.

Conclusion

Withover 135,000 customersacross the globe, there’s no doubt that HubSpot is a leading CRM platform for business growth. Its cutting-edge support, marketing, and sales solutions can streamline your team’s operations and workflows.
Yet, you can make HubSpot more productive and efficient by integrating AI chatbots like My AskAI into its live chat platform. It will deflect over 75% of simple requests daily, capture your customers’ email addresses, route customers to appropriate support reps, and generate conversation insights.
Never struggle again juggling multiple customer tickets. Visit
My AskAInow and see how it fits into your HubSpot workspace.

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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

Written by

Alex Rainey
Alex Rainey

Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.