Alex RaineyAlex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
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Beyond its reputable brand, companies choose HubSpot for its innovative AI tools and solutions. Whatever your CRM needs, HubSpot’s efficient and automated AI-powered features can solve them.
One of these leading-edge tools is HubSpot’s AI Chatbot, a smart GPT-powered chatbot ready to answer basic customer questions, qualify leads, schedule meetings, and route conversations in automation.
As with other top customer support chatbots, you don’t need to take coding 101 to create a HubSpot AI chatbot. Play around with HubSpot’s easy-to-use visual builder and templates, and have your chatbot ready for deployment in no time.
Read further to learn all about HubSpot AI Chatbot and more.
What is HubSpot’s AI Chatbot?
HubSpot AI Chatbot is an AI-powered feature that uses your knowledge bases and webpages to respond automatically to common customer questions.
Upon creation of a HubSpot AI Chatbot, you can assign it to any of your HubSpot live chat workflows (HubSpot-powered chat widgets on your website that customers can click for live conversation). The chatbot will then start responding to site visitors on behalf of your support team.
How can HubSpot AI Chatbot Help Your Business?
Here are several ways the HubSpot AI chatbot can help your business, particularly your customer support team:
- 24/7 Blitz support service: HubSpot AI chatbot can take customer inquiries at any time of the day and provide near-instant responses. If it can’t answer deeper visitor questions, it can route the conversation to an available support agent.
- Scaled customer support capability: HubSpot AI chatbot can manage dozens of customer requests simultaneously without compromising response speed and quality.
- Automate repetitive support tasks: The chatbot can perform simple tasks such as booking meetings, generating support tickets, and qualifying leads, freeing up your agents’ time to focus on more complicated cases.
- Streamlined marketing and sales campaign: Configure a “trigger mechanism” in the HubSpot AI chatbot that will automatically send marketing and sales emails following chatbot conversations.
How To Build an Effective HubSpot AI Chatbot?
Follow our step-by-step guide below to launch a stellar Hubspot AI Chatbot for customer support:
1. Go to your HubSpot CRM workspace and click on Automations.
2. Select AI Chatbot, then click Setup Now.
3. Feed your AI chatbot with content sources. To do this, press the dropdown menu and pick the knowledge base articles (i.e., help center docs) you want to use as content sources. Note that you must have a Service Hub Professional or Enterprise subscription to access this feature.
If you need to add webpages and external URLs, go to the Import URLs section and enter your page source’s URL.
Building a reliable HubSpot AI Chatbot entails clear, updated, and well-written content sources, so make sure to assess the accuracy and quality of your links and documents before including them as your content sources.
Once you are done adding your sources, click Next.
4. Assign your AI chatbot to a live chatflow. For instance, you can connect your new chatbot to your “Welcome page” chatflow to greet visitors and take their inquiries.
If you don’t have an existing chatflow, the system will prompt you to create one so you can utilize the chatbot. It’s easy to create a chatflow; HubSpot provides an easy-to-use flow builder and pre-made chatflow templates for different use cases. Just pick one and customize the chatflow.
5. Customize various aspects of the AI Chatbot such as:
- Welcome Message: Draft an initial message that site visitors can read when they press the live chat widget.
- Conversation assignment: Set up how the AI chatbot behaves when it cannot respond to an inquiry. You can task it to route the conversation to specific users and teams or to no one.
After customizing your bot, press Assign to live chat. You have now launched your AI chatbot to your existing HubSpot live chatflow (or widget). If you want to check your chatbot’s response to various questions, click Preview.
HubSpot AI Chatbot Pricing
It was reported that by 2023, 69% of customers were satisfied with their chatbot interactions. With the continuous development of AI chatbot functionalities, we expect that these statistics will further climb in the future.
Hence, it’s sensible to start investing in AI chatbots.
Fortunately, HubSpot AI chatbot is available for free under HubSpot’s Service Hub. But for added functionalities and capabilities, a subscription to paid plans in the Service Hub is needed.
Depending on your Service Hub subscription tier, the expected price of a HubSpot AI Chatbot is as follows:
- Starter: $20/mo per seat
- Professional: $100/mo per seat
- Enterprise: $130/mo per seat
HubSpot Customer Support AI Chatbot vs. ChatSpot AI: What’s the Difference?
So, we’re already familiar with HubSpot AI Chatbot. But there’s also ChatSpot AI—another AI-enabled chatbot solution offered by HubSpot. Sounds confusing? Let’s clarify.
If you are familiar with AI internal assistants, you can consider ChatSpot AI as one of them. This feature is a generative and conversational AI tool made by HubSpot that aims to assist your team in performing marketing and sales workflows. Send ChatSpot.AI a prompt and it will respond in seconds.
As of this writing, ChatSpot.AI has the following capabilities:
- Write content like LinkedIn articles, blog posts, or email copies
- Generate images for online posting
- Summarize articles and highlight crucial points
- Track and update data in your HubSpot CRM
- Produce reports and summaries
Like the HubSpot AI Chatbot (for customer support), ChatSpot AI is available for free. You can even use it without creating a HubSpot account. However, HubSpot designed ChatSpot AI to be used within the HubSpot CRM ecosystem, so you will need to create a HubSpot account eventually.
So, if your goal is to improve your sales and marketing campaigns up a notch, ChatSpot AI is the ideal HubSpot AI tool for your business. But if you’re aiming for streamlined and automated customer support, choose HubSpot AI Chatbot for live chatflow.
Add an AI Customer Support Agent for Your HubSpot Chat Widget
Magnify your customer support capability with an AI-first line of defense while using HubSpot— introducing My AskAI.
The HubSpot AI Chatbot is great, but it can be tedious to create and update. My AskAI customer support agent can be directly installed into your HubSpot support tool, providing your chat widgets with advanced AI-powered features. It can resolve up to 75% of customer conversations within HubSpot and provide relevant links to your help docs for customers to learn more.
To set up your AI agent, simply add your web pages from your website and help docs.
Try MyAskAI + HubSpot integration today and see the difference.
Written by
Alex Rainey
Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
