My AskAI vs Brainfish AI: Pricing & Features (2026)

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Jun 29, 2026 09:32 AM

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Mike Heap

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Ecomm?

What AI can I use to reply to support tickets?

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TL;DR: Two different kinds of product. Brainfish is an AI answer engine that deflects with instant self-service answers for B2B; My AskAI is one trained agent that resolves tickets inside five helpdesks (Zendesk, Intercom, Freshdesk, Gorgias, HubSpot) at about $0.10 a ticket.

You've got two quite different kinds of product here, even though both promise to take tickets off your team's plate.

At-a-glance table comparing My AskAI and Brainfish on what each is, how it runs, pricing, setup and lock-in.

Brainfish is an AI support platform now positioned as "AI support agents designed for B2B," built on a self-updating "knowledge layer." Fun fact: it started life back in 2023 as an instant-answers answer engine, an AI help center that fired back answers in under two seconds, and has since repositioned around grounded AI agents that resolve questions across web, in-product, Slack and email. It's an Australian company (founded in Sydney, now with a US HQ) that raised a $6.4M Pre-Series A led by Prosus Ventures in July 2025, and it's run by co-founder and CEO Daniel Kimber.

G2: Brainfish scores 4.6/5 on G2 from a small set of reviews so far. "Brainfish's ability to deflect requests for us is a big help… its suggestions for new articles that can deflect even more requests over the long term are powerful." via a G2 reviewer (Senior Director, Customer Team).

My AskAI takes the other road. It's one AI agent you train on your own knowledge, and it runs right inside whichever helpdesk your team already uses (Zendesk, Intercom, Freshdesk, Gorgias or HubSpot), replying to (or drafting replies for) real tickets at about $0.10 a ticket. You don't switch helpdesk to use it, and you don't stand up a separate self-service layer; the AI just sits where your team already works.

G2: My AskAI scores 4.5/5 from 21 reviews on G2. "In just the last 6 months, their AI support agent handled 275,000 conversations, resolved 195,000, achieved an AI resolution rate of 70%, saved our team 49,000 hours." via a G2 reviewer (Support Delivery Lead).

How does an AI customer service agent work?

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TL;DR: Both read your knowledge and answer in plain language. Brainfish serves instant cited answers to deflect a question before it becomes a ticket; My AskAI replies, or drafts, inside your existing helpdesk.

Both products read your knowledge and answer customers in plain language. The difference is where they sit and what they're tuned for.

Brainfish indexes your help docs, product documentation, tickets and recordings into its knowledge layer, then serves instant answers, each with citations and a confidence score, across your website, help center, in-product surfaces, Slack and Teams. Its whole pitch is "issue prevention": answer the question (or surface help the instant a user gets stuck) before it ever becomes a ticket. The center of gravity is customer-facing self-service.

Brainfish answer engine: its help center is itself a Brainfish AI agent answering a question with a structured, cited response.

My AskAI trains a single agent on your connected sources, then works inside your helpdesk, either replying to the customer directly or drafting the reply as an internal note for an agent to send. The center of gravity is resolving tickets in the channel your team already lives in, rather than a deflection layer sitting out front.

That's the one distinction to keep in your head for the rest of this: Brainfish is self-service-and-deflection first, and we're in-helpdesk resolution first.

What are the different ways I can use an AI agent?

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TL;DR: Both reply to customers directly. Only My AskAI adds a true Internal Notes mode, so you can run it in the background next to your current setup before any customer sees it.

Direct replies

Both tools answer customers directly. Brainfish does it through its self-service answer experience on your site, docs and in-product surfaces. We do it inside the helpdesk, on the same tickets your human agents are already working.

Copilot replies

We give you a free Chrome-extension Copilot that drafts replies and does lookups inside any of our integrated helpdesks, with no per-seat charge (it's included on every plan), plus an internal AI agent in Slack and Teams for your own employees. Brainfish offers internal copilots for staff in Slack and Microsoft Teams too, drawing on the same knowledge layer.

Internal note replies

Here's where we have a mode Brainfish doesn't document: Internal Notes. My AskAI can draft every reply as an internal note that never reaches the customer, so you can run it in the background next to whatever you've got today, including next to Brainfish, and judge its answers on your real tickets before a single customer sees one.

Because Brainfish has no advertised self-serve trial, that zero-risk, side-by-side proving ground is a genuine difference in how you can evaluate and roll out.

Which is easier to setup, Brainfish or My AskAI?

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TL;DR: My AskAI is self-serve and live in around ten minutes on a 30-day no-card trial. Brainfish is sales-led (you book a demo); once you're in, the build is light, with one customer reporting setup in under two weeks.

Both are no-code to run, but you reach them very differently.

We're self-serve. You sign up, connect your knowledge sources, install the app in your helpdesk, and you're live in around ten minutes (on a 30-day trial, no card). No developer needed for the standard setup, and we've watched teams reply to real tickets the same day.

Brainfish is sales-led. The main buttons across its site are "Book a demo" and "Contact sales," so evaluation runs through a 30-minute demo and a guided onboarding rather than a signup link. Once you're in, word-on-the-street (and their own reviews) is that the build is light: Brainfish markets very fast deployment, and its Mad Paws case study describes using existing Zendesk content with about two weeks of response tuning at launch.

So "fast setup" is true of the build once you're a customer; it's the getting-in that's gated by a sales chat rather than a button.

How do My AskAI and Brainfish differ in what they can be trained on?

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TL;DR: My AskAI ingests more general business sources (Drive, Notion, OneDrive, Dropbox, SharePoint, Salesforce, Shopify) and can mark them internal-only. Brainfish is strong on docs, call recordings and automatic content-gap detection.

'Static' content

We connect to a broad set of static sources: Google Drive, Notion, OneDrive, Dropbox, SharePoint, Confluence, Salesforce, Shopify, and the Zendesk, Intercom and Freshdesk help centers (including behind-login articles). You can also upload PDFs and DOCX files, write Custom Answers for exact Q&A pairs, and mark any source internal-only so it feeds agent-facing answers but never reaches customers.

The My AskAI dashboard knowledge page, showing the connected sources the agent is trained on.

Brainfish ingests help docs, product documentation, support tickets, product videos, call recordings and Slack conversations into its knowledge layer, with live connections to Confluence, Guru, Helpjuice, Mintlify, Notion, ReadMe, Google Drive, an OpenAPI sync and a website crawl. Its standout is content maintenance: it spots gaps (which questions aren't being answered and why), flags stale content before it causes wrong answers, and can create, update or rewrite articles on its own.

'Dynamic' content

We handle live data through our User Data API, Tools (API calls) and Tasks (multi-step agentic workflows), plus a pre-built Shopify connector for product, order and customer lookups. Brainfish connects to Salesforce, HubSpot and the ecommerce platforms (Shopify, BigCommerce, Magento), and exposes AI Actions, a developer API, and a Claude integration over MCP.

Here's how the training sources line up:

Source	My AskAI	Brainfish
Help center / public docs	✅	✅
Past support tickets	✅ (historic-ticket training)	✅
Notion / Confluence / Google Drive	✅	✅
OneDrive / Dropbox / SharePoint	✅	—
Salesforce	✅	✅
Shopify	✅	✅
Call recordings / product videos	—	✅
OpenAPI / developer docs	Via Tools/API	✅
Mark sources internal-only	✅	Not documented

If you don't have a help center or written docs yet, that's not a wall for either tool, but here's how we handle it. You can use Train on Historic Tickets to auto-generate starter knowledge articles from your past resolved tickets (the default backfill is the last 5,000), so a team starting from a blank page still has something for the AI to learn from.

Which has better answer quality, Brainfish or My AskAI?

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TL;DR: Close, but Brainfish edges it on documentation-heavy B2B content: it's a purpose-built answer engine, citing every answer with a confidence score. My AskAI's counter is auditability: ask Echo why any answer was given and which source it used.

Both deflect tier-1 questions well when they're working from clean knowledge, and your own knowledge base will move the needle far more than the badge on the tool. I give Brainfish a slight edge here, though: on a documentation-heavy B2B product, a purpose-built answer engine is playing to its strengths.

Brainfish leans hard on grounding: every answer carries citations and a confidence score, and it markets a headline 92% resolution rate. I'd treat that as a vendor-defined number (Brainfish itself has a useful "beyond deflection" piece arguing deflection isn't the whole story), and remember that every vendor measures resolution differently, so it's not a like-for-like number to stack against anyone else's. For context, our own benchmark work across roughly 55 vendors puts the field-median AI resolution rate around 70%, which is the band most teams should plan for rather than any single marketing headline.

Our edge on quality is auditability. With Echo, the in-dashboard AI assistant your team can just talk to, you can open any conversation and ask why the agent gave a particular answer and which knowledge source it used. That turns "can we trust the AI?" from a leap of faith into something you can actually check, which matters a lot the day an answer goes wrong and you need to know why.

Which AI agent is easier to improve over time: Brainfish or My AskAI?

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TL;DR: Brainfish wins here. It auto-detects content gaps and updates your public help articles as the product changes. My AskAI's Self-Learning grows the agent's own knowledge but doesn't rewrite your public help center.

This is a category where Brainfish genuinely wins, and I'm happy to give them it.

Brainfish was built around keeping knowledge current. It detects content gaps, surfaces stale articles before they cause wrong answers, and uses an AI-assisted editor to create, update and rewrite help content, including updating articles automatically when you ship a new feature, as Eliza C.'s G2 review describes. If your priority is a public help center that maintains itself, that's a real strength, and on that specific job they're the one to beat.

Brainfish's answer engine explaining content management: organising knowledge into collections, syncing sources, and using analytics to find stale articles and content gaps.

We improve through Self-Learning: it automatically drafts new knowledge by comparing the AI's reply to the human agent's actual reply on handed-over tickets, so the agent's knowledge keeps growing from real conversations. The gap I'd flag is that Self-Learning grows the My AskAI agent's knowledge; it doesn't rewrite your public Help Center articles the way Brainfish's content automation does. If maintaining the customer-facing help center itself is the job to be done, Brainfish has the stronger story there.

One reality check for either tool: week-one deflection usually starts modest and climbs as the system learns from real questions. One operator who shared their numbers on r/SaaS hit 39.5% in week one; it's the intent data that pushes it up from there.

Which has more features, Brainfish or My AskAI?

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TL;DR: Brainfish concentrates on the self-service answer experience and content health for B2B. My AskAI brings the broad in-helpdesk toolkit: Tasks, Tagging, Insights with 100% CSAT scoring, 95-language support and Live Translation.

Brainfish concentrates its surface area on the self-service answer experience and content health for B2B: the answer engine, ambient in-product help, content-gap and freshness detection, per-customer personalization (it tunes answers by account, role and plan, and can route high-value accounts), AI Actions, internal copilots, and content analytics.

We spread across the in-helpdesk toolkit your team actually uses to clear tickets: Tasks and Tools for agentic workflows, automatic Tagging, Insights that score 100% of conversations for CSAT (not the usual 2-10% sample), 95-language multilingual support, Live Translation, Multibrand, the free Copilot, and Echo for running the platform by asking instead of clicking.

Capability	My AskAI	Brainfish
Direct replies inside your helpdesk	✅	—
Self-service answer widget / help center	Via own widget	✅
Proactive / ambient in-product help	—	✅
Internal-notes / silent test mode	✅	Not documented
Automatic ticket tagging	✅ (Zendesk, Intercom, Freshdesk, Freshchat)	—
Multilingual (95 languages)	✅	Add-on (historically 17+)
Live agent translation	✅	—
Agentic actions (Tasks / Tools)	✅	✅ (AI Actions)
100% conversation CSAT scoring	✅	—
Auto-maintains your public help center	—	✅

The pattern's pretty clear: Brainfish wins on self-service and content maintenance; we win on resolving tickets inside the helpdesk and the support-ops toolkit around that.

Is it easy to customize My AskAI and Brainfish?

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TL;DR: Both are no-code to tune. Brainfish uses plain-language "Skills" for tone, scope and escalation; My AskAI uses Guidance rules plus persona and Multibrand controls.

Both are no-code to tune. Brainfish uses "Skills", plain-language instructions that set an agent's tone, scope and escalation rules, plus the per-customer personalization that adjusts answers by account, role and plan.

We use Guidance: natural-language rules across three types (Communication & Style, Context & Clarification, and Handover & Escalation) that control tone, terminology, when to ask a clarifying question, and when to force a handover to a human. Add persona controls and Multibrand (a separate agent per brand or region) and you've got a similar amount of control, just expressed a bit more explicitly through written rules.

What about vendor lock-in?

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TL;DR: My AskAI is portable, the trained agent moves across all five helpdesks (Zendesk, Intercom, Freshdesk, Gorgias, HubSpot) and runs inside your existing stack. Brainfish sits alongside your helpdesk as a separate, proprietary knowledge layer.

We're built to be portable. The agent you train, along with your Custom Answers, Guidance and Tasks, moves with you across all five supported helpdesks (Zendesk, Intercom, Freshdesk, Gorgias, HubSpot). If you switch helpdesk down the line you don't re-train your AI from scratch, and because it runs inside your existing stack you keep your agents, macros, tags and routing.

The My AskAI dashboard Channels page, showing the five native helpdesk integrations the trained agent ports across.

Brainfish sits alongside your helpdesk as a separate self-service and knowledge layer rather than inside it, and that knowledge layer is proprietary. The switching cost there is mostly the investment you've poured into the knowledge layer itself; contract terms aren't public, since the whole commercial side runs through sales.

Does Brainfish or My AskAI have any other AI features?

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TL;DR: My AskAI auto-tags tickets (Zendesk, Intercom, Freshdesk, Freshchat) and offers Live Translation in Intercom. Brainfish's extras are proactive in-product help and content-health analytics.

Tagging

We automatically tag incoming tickets across up to three custom fields, natively inside Zendesk, Intercom, Freshdesk and Freshchat, at $0.05 per attribute per ticket. It classifies based on what the customer actually wrote, so it's a good fit for routing a frustrated or canceling message to a human, or sorting tickets by reason for contact.

Agent translation

We support 95 languages, auto-detected per message, plus Live Translation in Intercom; it translates the customer's message into the agent's language as an internal note, then translates the agent's reply back on send. Brainfish offers Localization as a paid add-on; its older answer-engine product advertised 17+ languages, though it doesn't publish a current count, so I'd check your specific ones with their team.

My AskAI's Live Translation in Intercom: a Translate & Send button next to Send in the agent reply box.

Brainfish's other extras sit on the proactive side: ambient in-product guidance, content-health analytics showing pages created and updated and gaps closed, and Insights that surface trending unanswered questions.

What about security, is Brainfish more secure than My AskAI?

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TL;DR: Both are SOC 2 Type II and GDPR compliant. Brainfish has the wider grid (ISO 27001 plus US/EU/AU residency); My AskAI is SOC 2 Type II and GDPR. If you need ISO 27001 or regional residency, Brainfish wins this one.

This is the category where Brainfish has the broader grid, and a security reviewer should know it going in.

Brainfish lists SOC 2 Type II, GDPR and ISO 27001, with private tenants and regional data residency across the US, EU and Australia, encryption in transit and at rest, SSO/SAML/SCIM, and a stated policy of never training on customer data. HIPAA isn't listed among its claims, so I'd treat that as unconfirmed.

We're SOC 2 Type II and GDPR compliant, with AES-256 encryption at rest, TLS in transit, isolated per-customer containers, a policy of never using customer data for model training, and a public trust portal. We don't hold ISO 27001 or PCI-DSS. For most B2B SaaS and ecommerce teams, SOC 2 Type II plus GDPR is the bar, but if you specifically need ISO 27001 or EU/Australia data residency, Brainfish has the wider footprint, and that's a fair reason to pick them.

Which costs more, Brainfish or My AskAI?

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TL;DR: My AskAI is public and flat at about $0.10 a ticket ($199 and $499/month plans) with a 30-day no-card trial. Brainfish is sales-gated with no public price. At 10,000 tickets a month that's about $1,299/mo on My AskAI; Brainfish is quote-only.

The pricing model

This is the cleanest contrast in the whole comparison. We publish our prices: Pro at $199/month (1,000 credits), Scale at $499/month (2,000 credits), and Enterprise from $999/month, with annual plans 33% cheaper on the base.

Three pricing stats for My AskAI: 10 cents per ticket, about 1,299 dollars a month at 10,000 tickets, and a 30-day free trial.

You pay per ticket rather than per resolution. Every two AI chat replies is one credit, which works out to about $0.10 a ticket, so the bill stays predictable and doesn't climb as the AI gets better at resolving. And you can prove it before you pay: the 30-day free trial unlocks all features, with unlimited tickets and no card.

Brainfish's pricing is sales-gated. There's no public number; the pricing page routes everything through "Book a demo" and "Contact sales." It does show the structure: a single platform fee (not per-seat) plus usage (queries) plus add-ons, with a "Base" plan of 5 seats and 5,000 queries a month, three deal structures (Startup, Standard, Enterprise), and paid add-ons for AI Actions, Integrations and Localization. So you can see how the model works; you just can't see what it costs without a call, and an independent review rates its pricing transparency 2.8 out of 5.

The overall cost

Because Brainfish doesn't publish numbers, I can only model one side fairly. Take a team handling 10,000 tickets a month at a 75% resolution rate: on our Scale plan that's about $1,299/month, all in (you can run your own numbers on the calculator).

Video preview — I Let AI Agents Resolve 10,000 Support Tickets, Here's How Much It Cost

With Brainfish you'd need a quote, and the levers (platform tier, query volume, add-ons) all run through the sales conversation. I won't invent a figure I can't source, but the difference in buying experience says plenty on its own: a price you can check on a page versus one you have to ask for.

Conclusion - should I choose Brainfish or My AskAI?

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TL;DR: My AskAI wins on price, setup, features, lock-in and modes; Brainfish takes answer quality, security and continuous improvement. Pick on whether your real problem is in-helpdesk ticket resolution or a self-service answer experience.

Right, let's tally the categories:

	My AskAI	Brainfish
Modes	9/10	7/10	My AskAI win
Ease of setup	9/10	7/10	My AskAI win
Training/Integrations	8/10	8/10	Tie
Answer Quality	8/10	9/10	Brainfish win
Improving	8/10	9/10	Brainfish win
Features	9/10	7/10	My AskAI win
Price	9/10	6/10	My AskAI win
Customization	8/10	7/10	My AskAI win
Lock-in	9/10	7/10	My AskAI win
Other AI features	8/10	8/10	Tie
Security	7/10	9/10	Brainfish win

Brainfish takes answer quality, security and continuous improvement outright, and ties on training and other AI features. Those are real strengths I'd weight heavily, especially if your support problem is fundamentally a self-service one.

So let me make it simple.

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Choose Brainfish if…

Your first priority is a best-in-class self-service answer experience on a docs-heavy B2B product, plus proactive in-product help

You want your public help center to maintain itself, with automatic gap detection and article updates

You need ISO 27001 or EU/Australia data residency on your compliance grid

You're happy with a sales-led rollout and pricing transparency isn't a dealbreaker

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Choose My AskAI if…

You want to resolve tickets inside the helpdesk you already run (Zendesk, Intercom, Freshdesk, Gorgias or HubSpot)

You want published per-ticket pricing you can model before you talk to anyone

You want to trial it yourself with no card and run it as silent internal notes before going live

You want your AI to stay portable if you ever change helpdesk

And if you're sizing up other standalone AI agents while you're here, it's worth seeing how we compare to Duckie and to eesel AI too, or browsing the full set of My AskAI alternatives. Both sit in the same "AI agent that deploys into your stack" camp as Brainfish. Good luck with the decision.

FAQs

Can Brainfish fully replace a human support team?

No, and neither of us claims to. Brainfish is strongest at deflecting tier-1 questions through self-service before they become tickets; we resolve tier-1 and tier-2 tickets inside your helpdesk and hand off to a human when we should. Both are built to take the repetitive volume off your team, not to remove the team.

What can My AskAI and Brainfish each be trained on?

We train on help centers, websites, past tickets, Custom Answers, and connectors including Google Drive, Notion, Confluence, OneDrive, Dropbox, SharePoint, Salesforce and Shopify, and you can mark sources internal-only. Brainfish trains on docs, tickets, product videos, call recordings and Slack conversations, with connectors to Confluence, Guru, Notion, Google Drive, an OpenAPI sync and a website crawl, plus strong content-gap and freshness detection.

How long does setup take and do we need developers?

With us you're self-serve and live in around ten minutes, no developer for the standard setup. Brainfish is sales-led (you start with a demo), but once you're onboarded the build is light; one customer reports setup in under two weeks using existing content. Neither needs engineering for the basics.

How do My AskAI and Brainfish pricing models differ, and what might we actually pay?

We publish flat, per-ticket pricing (about $0.10/ticket; $199 and $499/month plans) with a 30-day no-card trial. Brainfish is sales-gated with no public price, a platform fee plus query usage plus add-ons, starting from a "Base" of 5 seats and 5,000 queries a month, quoted on a call.

	My AskAI	Brainfish
Pricing model	Per ticket (flat)	Platform fee + queries + add-ons
Public pricing?	Yes, ~$0.10/ticket ($199/$499/mo)	No, sales-gated quote
Worked example (10k tickets/mo)	~$1,299/mo (Scale)	Request a quote
Free trial	30 days, all features, no card	Demo / POC on request

Can they handle multilingual support and agent translation?

We support 95 languages, auto-detected per message, plus Live Translation in Intercom for agents. Brainfish offers Localization as a paid add-on and historically advertised 17+ languages, though it doesn't publish a current count, so confirm your specific ones with their team.

How do My AskAI and Brainfish compare on security and compliance?

Both of us are SOC 2 Type II and GDPR compliant and state we never train on customer data. Brainfish adds ISO 27001 and data residency across the US, EU and Australia; we hold SOC 2 Type II and GDPR. If you need ISO 27001 or regional residency, Brainfish has the wider grid.

Is Brainfish or My AskAI better for a B2B SaaS company?

It depends on the job to be done. If your support problem is self-service on a docs-heavy product (deflect questions, keep the help center fresh, guide users in-product), Brainfish is purpose-built for it. If it's resolving tickets inside your existing helpdesk at a predictable cost, we fit better, which is why the in-helpdesk, per-ticket model tends to win for plenty of B2B teams.

Who is Brainfish, and who is the CEO?

Brainfish is an AI customer-support company founded in 2022 in Sydney, Australia, now with a US headquarters. Its co-founder and CEO is Daniel Kimber. It raised a $6.4M Pre-Series A led by Prosus Ventures in July 2025 and is positioned as "AI support agents designed for B2B."

My AskAI vs Brainfish AI agent: Features, Pricing, and Results (2026)

What AI can I use to reply to support tickets?

How does an AI customer service agent work?