Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
We Made It Harder for Users to Get to Their Aha Moment
Observations
- We had an option to add some example documents they could ask questions about (our docs).
- What we found was that this meant people weren't being educated on how our product worked or its value.
- Some users just saw the example docs as a CTA to get started and asking questions about their content, without having uploaded it!
Decision
Rationale
- It goes against convention in that, not only are we adding friction, we are also giving them a chance to navigate away from our site.
- Our hypothesis however is that those that do go to the effort have higher intent and will gain a better understanding and have a better 1st experience.