Mike HeapMike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
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Jul 15, 2024 11:44 AM
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Dec 3, 2023
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prevent-dead-ends-boost-product-conversion-and-user-satisfaction
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Dead Ends Kill Product Conversion and Frustrate Users
There are 2 types of dead ends in products, but many ways you can prevent them.
The 1st Type: Artificial Dead End
Have you ever signed up for something and landed on a dashboard with no clear next action? You end up having to click around to work out how to use the product and get value from it; most won't get that far.
How to Solve Artificial Dead Ends:
- Product tours, videos, and guides
- UI and UX that nudges a user towards certain actions
- Use of bright colors
- Animation
- Filters to block out advanced features
- Create a stripped-back flow for 1st-time users
- Focus them on one action on each screen
The 2nd Type: Actual Dead End
You manage to use the product and complete your action but then don't know what to do.
How to Solve Actual Dead Ends:
- Offer an opportunity for the user to navigate back to a dashboard or start another action
- Show a completion screen of sorts (confetti is a common one) with options to share socially
- Ensure that you always give the user a "way out" or a way to rectify the dead end if they haven't reached their "aha" moment
Have you seen any ingenious ways to prevent dead ends and uncertainty in your product?
