Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
Dead Ends Kill Product Conversion and Frustrate Users
The 1st Type: Artificial Dead End
How to Solve Artificial Dead Ends:
- Product tours, videos, and guides
- UI and UX that nudges a user towards certain actions
- Use of bright colors
- Animation
- Filters to block out advanced features
- Create a stripped-back flow for 1st-time users
- Focus them on one action on each screen
The 2nd Type: Actual Dead End
How to Solve Actual Dead Ends:
- Offer an opportunity for the user to navigate back to a dashboard or start another action
- Show a completion screen of sorts (confetti is a common one) with options to share socially
- Ensure that you always give the user a "way out" or a way to rectify the dead end if they haven't reached their "aha" moment