Prevent Dead Ends: Boost Product Conversion and User Satisfaction

Prevent dead ends in your product and boost conversions! Learn how to tackle artificial and actual dead ends with effective strategies like product tours, intuitive UI/UX, and engaging completion screens. Keep users engaged and guide them seamlessly through your product journey.

Prevent Dead Ends: Boost Product Conversion and User Satisfaction
Created time
Jul 15, 2024 11:44 AM
Author
Image
Group 1000004247.png
Publish date
Dec 3, 2023
Slug
prevent-dead-ends-boost-product-conversion-and-user-satisfaction
Featured
Featured
Type
Article
Ready to Publish
Ready to Publish

Dead Ends Kill Product Conversion and Frustrate Users

There are 2 types of dead ends in products, but many ways you can prevent them.

The 1st Type: Artificial Dead End

Have you ever signed up for something and landed on a dashboard with no clear next action? You end up having to click around to work out how to use the product and get value from it; most won't get that far.

How to Solve Artificial Dead Ends:

  1. Product tours, videos, and guides
  1. UI and UX that nudges a user towards certain actions
      • Use of bright colors
      • Animation
      • Filters to block out advanced features
  1. Create a stripped-back flow for 1st-time users
      • Focus them on one action on each screen

The 2nd Type: Actual Dead End

You manage to use the product and complete your action but then don't know what to do.

How to Solve Actual Dead Ends:

  1. Offer an opportunity for the user to navigate back to a dashboard or start another action
  1. Show a completion screen of sorts (confetti is a common one) with options to share socially
  1. Ensure that you always give the user a "way out" or a way to rectify the dead end if they haven't reached their "aha" moment
Have you seen any ingenious ways to prevent dead ends and uncertainty in your product?

Start using AI customer support in your business today

Create free AI agent

Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

Related posts

Boost User Experience Quickly with Effective Microcopy Tips

Boost User Experience Quickly with Effective Microcopy Tips

Discover the power of microcopy! Learn how small bits of copy can drastically improve user experience by reducing uncertainty and providing reassurance. See how addressing objections and clarifying actions can make a big difference. Do you use microcopy effectively in your product?

Why Adding Friction to Onboarding Boosts User Engagement

Why Adding Friction to Onboarding Boosts User Engagement

Discover how adding friction to user onboarding can enhance product understanding and user experience. Learn from our experiment and see why making users take an active step might lead to higher engagement and better first impressions. Stay tuned for updates!

Boost Conversions by 82% Using the Ikea Effect: Our Proven Strategy

Boost Conversions by 82% Using the Ikea Effect: Our Proven Strategy

Boost conversions by 82% using the Ikea effect! Learn how we increased user engagement by making them feel like co-creators. Discover our strategy and see if it can work for your product too.

Mastering 'Nice-to-Have' Features: A Monthly Polish Strategy

Mastering 'Nice-to-Have' Features: A Monthly Polish Strategy

Struggling with 'nice-to-have' features as a Product Manager or Founder? Discover how a "Monthly Polish" day can help you prioritize impactful tasks while still adding those little tweaks that make your product shine. Learn how to balance perfectionism and productivity effectively.

Boost Conversions: Easy Way to Generate Customer Testimonials

Boost Conversions: Easy Way to Generate Customer Testimonials

Boost your conversion rates with customer testimonials! Discover an easy way to generate them from your support chats using ChatGPT. Follow our step-by-step guide to create, approve, and publish testimonials effortlessly. Plus, learn how My AskAI can automate this process for you.

Why Thoughtful Localization is Key for Multilingual AI Support

Why Thoughtful Localization is Key for Multilingual AI Support

Discover why thoughtful localization is crucial when supporting multiple languages in your product. Learn how we ensured seamless experiences for non-English users with our AI support agents and integrations with Zendesk, Intercom, and HubSpot. Next step: multilingual AI support agents.

AI's Success Hinges on Quality Product Integration

AI's Success Hinges on Quality Product Integration

Discover why AI's potential hinges on the products it's integrated into. Despite the hype, only 2% of Brits use tools like ChatGPT daily. Learn why a solid product foundation is crucial for AI adoption and success.