Why Thoughtful Localization is Key for Multilingual AI Support

Discover why thoughtful localization is crucial when supporting multiple languages in your product. Learn how we ensured seamless experiences for non-English users with our AI support agents and integrations with Zendesk, Intercom, and HubSpot. Next step: multilingual AI support agents.

Why Thoughtful Localization is Key for Multilingual AI Support
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Jul 15, 2024 11:44 AM
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Jul 15, 2024
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Supporting Multiple Languages in Your Product

Supporting multiple languages in your product isn't something you should do without careful thought.
  • Sure, we could have just allowed our AI to respond in any language from the get-go.
  • But you can't just think about the responses.
  • You have to think about the whole product experience.
  1. We wanted to make sure we could localize all elements of our AI support agents to the language they spoke.
  1. The same goes for our integrations with:
      • Zendesk
      • Intercom
      • HubSpot

User Experience

  • We didn't want it to look like an afterthought for non-English users.
  • It should be exactly the same experience for end-users but in another language.
I'm glad we took our time to release localizations, we're really happy with it.
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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.