Boost Conversions by 82% Using the Ikea Effect: Our Proven Strategy

Boost conversions by 82% using the Ikea effect! Learn how we increased user engagement by making them feel like co-creators. Discover our strategy and see if it can work for your product too.

Boost Conversions by 82% Using the Ikea Effect: Our Proven Strategy
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Jul 15, 2024 11:44 AM
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Jan 31, 2024
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We used the "Ikea effect" to increase conversion by 82%

Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".

Our Goals

We wanted to do two things in our product:
  1. Increase conversion(getting users to ask more questions on their first use)
  1. Educate themabout some of the customizations that were available.

Our Thought Process

We thought:
"What if we made the user do a little more work to personalize their AskAI before we show it to them, making them feel like it is theirs?"

Implementation

So we added a simple (skippable) screen we called "Pre-settings". This screen has a subset of our customizations, but the ones that will make the AskAI most usable if the user wanted to share it.

Results

After tracking it for two weeks, we found that users who completed the screen were almost twice as likely to reach our question target as those who didn't.

Considerations

Now the data isn't perfect, and it isn't exactly causal (the users who completed it could already have been higher intent). But as data is never perfect, we are taking it as a pretty strong signal!

Takeaway

Are there ways you can make your users feel they have "built" more of your product?

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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

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