How Hyper-Personalization in Customer Success Boosts ROI

Discover how Stripe's Customer Success team leverages hyper-personalization to achieve remarkable ROI. Learn from three entrepreneurs who received unique, thoughtful gifts, boosting Stripe's brand to over 100k potential customers—all for under $1k. Imagine the impact if scaled!

How Hyper-Personalization in Customer Success Boosts ROI
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Jul 15, 2024 11:44 AM
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Hyper-personalization in Customer Success can bring some of the best ROI

Stripe's CS team does an incredible job of "the little things":

Here are 3 entrepreneurs who will have paid Stripe thousands in fees

  1. As a thank you, the Stripe team sends them each a unique gift, hyper-personalized to their business and journey.
  1. The gifts are so thoughtful the entrepreneurs can't help but share them.
  1. Not only does this improve the connection with the entrepreneur themselves, but it also puts a positive light on Stripe to 100k+ (impressions) highly relevant customers across the 3 posts.
All for <$1k in total I'd imagine.
Because of the outsized impact, they won't need to do the same for all users.
But imagine the impact if they did...

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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

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