My AskAI vs eesel AI agent: Features, Pricing, and Results (2025)
Compare eesel’s AI agent and My AskAI: setup, training sources, features, and results and find out how you can save >4x your AI costs by choosing My AskAI.
Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.
Let me try and go all Sherlock Holmes on you and try and figure out why you’re reading this:
You’ve been taking a look at (or maybe even testing) your helpdesk’s native AI offering and my guess is you were either (or all) of:
Not blown away by the answer quality
Blown away, but by the price (at $0.99+ per resolution it just won’t work for you)
Disappointed with the lack of features or functionality, meaning their solutions just wouldn’t work for your business (and their account rep was no help either)
You then did a bit of research (maybe ChatGPT, maybe Reddit?) and found that there are other, 3rd party AI customer service agents you could use with your helpdesk - namely us and eesel AI .
And now you’re trying to figure out which is the right one for you.
Am I close?
Good, now we’re all caught up, I’m going to break down your options as simply (and honestly) as possible so you can make the right decision for your AI customer service needs.
Let’s begin.
I can use AI to reply in my helpdesk now…?
Yes.
Unless you have been hiding under an AI rock you will be aware that since early 2023, and starting with Intercom’s Fin, all the major helpdesk platforms have been gradually releasing their AI customer service agents.
Each helpdesk promises you the ability to use their AI agent to automatically reply to conversations, emails and tickets, without you having to lift a finger.
What you might not have been aware of, is that, for almost as long, there have been approved 3rd party apps that you can use to replace these ‘native’ AI agents’ functionalities, all without moving from your current helpdesk.
There are, however, many variations on how all of that is done.
So let’s get into the comparison to see how My AskAI and eesel go about it:
What are the different ways I can use my AI agent?
Direct replies
The main way people use AI agents (for My AskAI and likely for eesel too) is to directly reply to customers within the chat, conversation or ticket itself.
A screenshot showing the eesel AI agent replying to a user question via chat in Zendesk
However, this isn’t the only way AI customer service can be used or tested.
Copilot replies
Both eesel and My AskAI have ‘Copilot’ options for their AI agents.
These allow you to use your AI agent to reply behind-the-scenes.
Both products enable this via their respective Chrome extensions, whereby they can be used either as a pop-out side window or through a tighter helpdesk integration, injected into the text editor field itself.
In both cases, as a message comes in, you can just click a button to generate a response.
With My AskAI you can also choose for content to be used that is internal-only, so your human agents can use more knowledge than your AI agent uses for direct replies to users, this doesn’t appear to be an option in eesel’s copilot.
A screenshot showing the eesel AI copilot being used assist the agent in replying in Zendesk.
Internal note replies
Both also have the ability to reply as “Internal notes” in each of their helpdesk integrations.
This allows you to run the AI agents as if they were responding to all the messages in a conversation or ticket BUT only via internal notes, so only the human agent can see them.
A screenshot showing the eesel AI internal replies amd tagging.
This is a great way to see how the AI agent will behave in a real conversation before putting it live.
A lot of our users start with this (plus the Copilot replies) so they can get a feel for things and check they are ready to go-live.
In addition to using directly within your existing helpdesk, both eesel and My AskAI have integrations with additional platforms like Slack and Teams to provide responses along with their own standalone widgets.
Which is easier to setup, eesel AI or My AskAI?
Both My AskAI and eesel are 3rd party apps, so they’ll require slightly more setting up than their native AI counterparts.
But this doesn’t mean either is difficult to set up, with both promising no-code, no developer set-ups.
eesel has a 7-day free trial to test a subset of its functionality, as opposed to our 30-day, unlimited free trial.
Install your respective helpdesk integration or app.
All of this can be done without having any specialized technical knowledge.
The process is much the same with eesel, with a few minor differences in whether knowledge is crawled (eesel) or connected (My AskAI).
After the initial setup is where things begin to diverge.
The majority of the eesel AI agent setup is configured by prompts and actions.
Everything from response styles, how reference links are generated and the interactions with the helpdesk (such as tagging or leaving internal notes) are all controlled via customization prompts and actions.
A screenshot showing the customize prompt page in eesel AI enabling changing response guidelines and referencing style.
The upside of this is that you can have granular control over the behavior of your AI agent.
The downside of this is that, while their docs do help with a number of use cases, it will mostly be left to you to play around with your AI agent to try and get the best responses.
A screenshot showing the customize prompt screen in eesel AI enabling actions.
If you’re not a prompting whiz or don’t have the time to constantly experiment (especially as new models come out) then this might not be the best option for you.
My AskAI, on the other hand was built to give control but in a way that doesn’t require you to know anything about AI.
For example, in our guidance feature, you just write how you want the AI to behave and we use AI to optimize this for you into the perfect prompt, so you don’t need to worry about it.
Therefore, it has a simpler set up, buttons and options to turn features on and off and therefore a lower barrier to entry and fewer opportunities for confusion or error.
This makes it a lot easier to explore and get your head around the capabilities of your new AI agent with My AskAI.
How do they differ in what they can be trained on?
The first thing you need to do with an AI customer service agent (much like with a human) is train it - give it the information and content so it can answer questions.
eesel AI and My AskAI can both be trained on a variety of different sources - here’s how they compare:
Not only are there more sources you can train on, but because My AskAI connects with Intercom, Zendesk and Freshdesk help articles via an API, not via a web crawl, you will get higher quality data (and therefore better responses) and more complete ingestion of articles (crawls are rarely 100% of pages).
In My AskAI, all “internal” sources. e.g. Google Drive, Notion et al, can also be set to only be used in its Copilot mode, so you get the best of both worlds.
In addition to these 3rd party sources of information, both eesel AI agent and My AskAI allow you to add content and answers directly into their respective AI agents, via Articles and Custom Answers.
A screenshot of the Improve - Custom Answers section of the My AskAI dashboard, showing how to add a new custom answer.
‘Dynamic’ content
Having an AI customer service agent answer using static content is pretty much tablestakes for any tool nowadays.
Where the agents start to separate themselves is how they can use live user, customer or back-end data to answer more personalized or complex questions.
There are a few types of ways an AI agent can do this:
Read-only, user/customer specific data: for this we use our User Data API or via our Shopify integration, both of which retrieve data on authenticated users on each message.
Read or write, one-step actions: for this we use tools & actions, on each message your AI agent decides whether a tool would help it answer the user’s question, it could be a product lookup, it could be updating an order detail
Read or write, multi-step, complex tasks: for this we use our tasks feature, which allows you to wrap multiple tools, API calls, policies and processes in an agentic flow. So you could, for example, create a refund task where the user’s details are looked up, along with their orders, before the order for refund is confirmed, checked against policy, then finally refunded via Stripe.
A screenshot of My AskAI’s “Task & Tools” feature enabling complex, multi-step actions like updating addresses, or refunding an order.
So, depending on the complexity of your requirements, we should always have a method to allow you to automate real work away from your human agents.
This means most of the setup, control and debugging will be left to you to figure out.
To set up a custom API or actions you will also need to be on their highest tier, Custom plan (which we can only assume starts at more than $799/mo as it is listed above their highest Business tier plan).
As there is a single custom prompt and action section (not separate sections for each task), it is likely it won’t be capable of handling agentic tasks like My AskAI either (or not at least without some significant custom work), although they do mention agentic features are available in their Custom plan.
Which has better answer quality, eesel AI or My AskAI?
I would love to categorically show you some data that showed this either way, however, there isn’t really any simple, real-world test that can show this.
So, we will compare based on the data that is out there and let you be the judge.
As of the time of writing, eesel AI quotes on their site having ‘processed’ 70,000,000 tickets and chat sessions, with an average of 81% AI resolution, I don’t know if this is a live number (it doesn’t appear to be) or over all time, but we will take it as written.
A screenshot from eesel AI’s homepage showing their stats - 70m tickets and chat sessions processed, 2 months taken for eesel to pay for itself, $124m in savings across 1000’s of customers and 81% of support conversations resolved on average.
My AskAI, on the other hand, has resolved 1,170,303 conversations, with a last 30-day resolution rate of 74.9%.
A screenshot from My AskAI’s website showing their total customer support tickets resolve by AI agents (1,170,303), along with their AI resolution rate for the last 30 days of 74.9%
So not much in it on resolution rate.
To give a real-world example though for My AskAI:
One of our customers, Freecash, were offered a free trial of Intercom’s Fin for 30 days on over 50,000 conversations.
After Intercom threw their finest support engineers at it, 30 days later they were only able to show a 1% improvement in resolution rate over My AskAI (not ideal for a 483% increase in price!)
A case study testimonial card from Howard Blick, Customer Service Team Lead at Freecash, a B2C Intercom user, it reads: “It (My AskAI) now resolves 71% of queries (over 35,000 every month), meaning more time solving complex issues and improving UX”, it goes on to say “My AskAI’s Intercom integration stood out not only because of its impressive answer accuracy but also because of how well it worked with our existing Intercom setup. The combination of precision and effortless setup made it invaluable”.
Both tools also have “Test” (or simulate) features (available on Business plan only for eesel AI) that allow you to try out your AI agent on a batch of your historic tickets, so you can see exactly how questions would have been answered.
A screenshot of eesel AI’s test simulation feature.
At the end of the day, the only way you can really get a feel for answer quality is by testing out for yourself and seeing which you prefer; sometimes it just comes down to preference!
Which AI agent is easier to improve over time?
Training your AI customer service agent is only the first step in the process.
To improve your AI resolution (deflection) rate (aside from overall model improvements by eesel AI and My AskAI), you need to monitor how your agent is responding, identify areas it can’t answer and update your knowledge base to address these gaps.
Both eesel AI and My AskAI have features that help with this. Here’s an overview:
ㅤ
eesel AI Agent
My AskAI
Resolution rate
✅
✅
AI CSAT/CX Score
❌
✅
Knowledge gap identification
✅
✅
Learn from historic tickets
✅
✅
Batch testing
✅
✅
Inspect answers
✅
✅
Both agents will show you which conversations and tickets are resulting in human handovers, and both have tools that will help you identify where you have missing knowledge in your help centers.
Both tools will also let you generate a new article or custom answer from your human agents’ responses.
A screenshot of the Improve - Custom answers section of the My AskAI dashboard, showing an example custom answer.
With My AskAI this is done from a linked note that takes you to your Dashboard.
A screenshot from Intercom showing an internal note generated by the My AskAI agent with an option to “Inspect the conversation” in the My AskAI dashboard.
You can also set up tests based on historic tickets in both (however only on eesel’s Business plan) to see how your AI agent is performing at any time too, so you can review the impact your new knowledge or new prompts/guidance has had on responses.
The only minor difference between the products here is that in addition to displaying a deflection or resolution rate, My AskAI also uses AI to generate a CSAT score for each conversation or ticket, so you get complete coverage of the quality of all tickets.
That said, the bulk of your improvements will come from simple knowledge gap identification, inspecting and testing.
Which has more features, eesel AI or My AskAI?
The short answer is: My AskAI has more features out-of-the-box, but eesel AI may be able to match some of these missing features if you are an expert prompter.
Here’s a quick summary of their current features at the time of writing:
ㅤ
eesel AI Agent
My AskAI
AI direct replies
✅
✅
AI note replies
✅
✅
AI copilot
✅
✅
Trained on help centers
❌
✅
Trained on website
✅
✅
Trained on internal knowledge sources
✅
✅
Trained on historic tickets
✅
🟧 improve only
Multiple agents
✅
🟧 via separate plans
Multilingual
✅
✅
Human handover
✅
✅
Personalized user data responses
🟧 higher tier plans
✅
Actions/tools
✅
✅
Guidance
🟧 via prompts
✅
Tasks
❌ maybe on custom
✅
AI CSAT
❌
✅
Conversation monitoring
✅
✅
Insights/analytics
❌
✅
Knowledge gap identification
✅
✅
Answer inspection
✅
✅
Batch testing
✅
✅
AI tagging
✅
✅
AI translations
❌
✅
Slack integration
✅
✅
Teams integration
✅
✅
Jira integration
✅
❌
Zapier integration
❌
✅
API
❌
✅
Helpdesk ‘actions’
✅
🟧 via UI
Where eesel AI stands out is its ability to train an AI agent purely based on your historic tickets.
They offer this feature for Zendesk, Intercom, Freshdesk and Gorgias and it works in a clever way (not all self-serve).
Instead of just ingesting your tickets and using them as a reference source, you first filter/query your tickets to narrow them down to the tickets you want to train on.
This ensures you only use specific agents, or over a specific time period.
Then they use this sample of your tickets to generate articles that you review and approve before adding to your AI agent’s knowledge base.
This works very well if you have no, or very outdated help articles to begin with.
Where it becomes less useful is if you don’t apply good filtering in the first place or if you already have articles - as these may then duplicate or add contradictory information to your existing articles.
We take a different approach with historic tickets - instead of using them as an original source, we use them to help you improve your responses over time.
A screenshot of the Improve - Knowledge Gaps section of the My AskAI dashboard, showing an example identified knowledge gap and an AI draft from past tickets.
So if our AI agent identifies a knowledge gap it will look through your human replies to that ticket and similar tickets and use those replies to synthesize a response that you can review and approve before it is added to your AI agent’s knowledge.
This ensures that only incremental, new knowledge is added from tickets and that you get final say on it before it is used.
Where My AskAI stands out over eesel AI is in its:
Controlled scenario based guidance features, that enable you to easily specify when you want human handovers (possible in eesel but requires prompting)
Robust knowledge integrations with more sources (as discussed in the ‘Static content’ section
Advanced automation features like ‘tasks’ which allow their AI agent to take multi-step, complex processes
Overall insights feature which doesn’t just tell you where the gaps are, but also gives you an overall picture of what people are asking of the AI agent.
A screenshot from eesel AI showing their integration options.
Ultimately it will depend here on what is important for your use case.
If you have no existing knowledge base, FAQs or help center, then eesel AI may suit you, if not, then it may come down to other factors.
Is it easy to customize them both?
Both eesel AI and My AskAI have extensive customization options.
Everything from tone-of-voice, language settings, tickets you want the AI to reply to to auto-ticket closing can be modified and customized.
The major difference between them is more about how you do these.
With eesel AI you use their actions feature to customize, whereas with My AskAI these are usually toggles in the UI.
In terms of extent of these customizations, eesel likely has the edge as, because you are using prompts to apply these actions, you can tailor when they are used in a more bespoke way, whereas with My AskAI it will be slightly more rules-based.
That said, for the vast majority of businesses, these will be edge cases, and My AskAI’s customization options will be more than sufficient.
Added to that, because they are tried and tested features, as opposed to being enabled via prompts, they are likely to be applied more consistently across tickets and so will be more reliable and predictable.
If you have a custom set-up you are trying to replicate with My AskAI, get in touch because there is a good chance we have either seen it before or can come up with something to fit.
We can work with you to get set up and even develop custom features that may not be available in eesel or any other native helpdesk AI.
This is something you will struggle to get most other companies to do, unless you have a very large number of tickets and a big budget.
What about vendor lock-in?
Moving helpdesks is a big deal, not one anyone will take lightly.
So knowing whether you are going to have to move AI agent as well should be an important consideration.
Luckily, both My AskAI and eesel AI can be used on platforms multiple platforms.
A screenshot showing eesel AI’s integrations with Intercom.
The easiest type of integration is an approved, native marketplace app, meaning you can use the AI agent without having to spend any money on expensive developers or agencies.
Not every integration, however, will be native, and so this is when the API integrations can be useful, however, this can be complex, time-consuming and expensive to set-up, so be warned.
Here’s a full list of vendors compatible (where you can use their AI agents) with eesel AI and My AskAI:
So while both AI agents can be integrated into other help desk platforms, eesel AI has the edge on native integrations.
A screenshot of the Channels section of the My AskAI dashboard showing the 5 native integration options of Intercom, Zendesk, Gorgias, Freshdesk and HubSpot.
This means you can move to another help desk (or stay with your existing) by just installing an app, rather than having to hire an agency for a migration or engaging a sales team.
Does either AI agent have any other AI features?
In addition to their core AI agent reply features, both AI agents have adjacent AI features that can help with your help desk management and agent replies.
Tagging
Both eesel AI and My AskAI have their own AI tagging and triage capabilities to remove the monotony of agents having to classify tickets manually.
This not only removes the manual reporting burden from people, but also can be used as a way to triage tickets or route to certain workflows more intelligently.
They go about this in separate ways though.
With My AskAI, we import your current tags and custom field names, then, based on a category name and short description, the AI will automatically tag conversations and tickets as they are raised.
With eesel AI it is also only available on their Business plan.
Same result, but less setup required with My AskAI.
A screenshot showing the Auto-tagging setup for Intercom within the My AskAI Dashboard.
Agent translation
While both AI agents are multilingual in 95 languages, when the conversation is passed over to a member of your human team it isn’t always the case that they are fluent.
My AskAI can offer options to translate all messages in the conversation to a default language, in line, so the agent can understand what is going on.
My AskAI does this by adding a note reply subsequent to each message.
A similar kind of setup may be possible with some custom work in eesel AI, but it certainly isn’t an “out of the box” offering.
A screenshot in Intercom of the My AskAI agent translating a user’s message and showing the agent’s sent message in their language.
Where the two agents do differ is in replies.
My AskAI also has a feature that allows the agent to type their response in their own language, before sending their response in the customer’s (with both languages visible).
A screenshot of the Intercom reply box that has a “Translate & Send” button next to the “Send” button, that has been added in by the My AskAI Copilot.
This makes it much easier for the human agent to respond in more languages.
eesel AI does not have a comparable feature currently.
What about security, is eesel AI more secure than My AskAI?
In truth, they are about the same.
Both businesses are relatively new and don’t have the scale of incumbents like Intercom, Zendesk or Freshdesk.
We do know that some businesses have certification requirements though, so here are the two AI agents compared for the most popular certifications:
ㅤ
eesel AI Agent
My AskAI
GDPR
🟧 (not disclosed)
✅
CCPA
🟧 (not disclosed)
✅
SOC-2 Type II
✅ (in progress)
✅ (in progress)
If you want to use My AskAI but require one of the missing certifications, get in touch with us via our chat as we may already be starting work towards it!
The big question - how much do they each cost?
Both AI agents have bucked the trend of many of their competitors of using outcome-based pricing and have stuck to easy-to-understand (and forecast) usage-based pricing.
This means each AI reply you get from eesel AI will be classed as an interaction.
One positive of this model is that they do include any action calls within the price of an interaction, so you don’t pay anything extra for tool calls.
They have 3 plans, Team, Business and Custom, with prices being:
Team: $299/mo ($239/mo annually) for 1,000 interactions (equivalent of $0.30 to $0.24 per interaction)
Business: $799/mo ($639/mo annually) for 3,000 interactions (equivalent of $0.27 to $0.21 per interaction)
Custom: POA
They also quote that if you exceed these monthly interaction limits you will be charged $0.15 per interaction.
At My AskAI, we see on average, across millions of conversations, that most tickets/chats are around 2.5 messages in length, so equating to a ticket we get:
Team: $0.75/ticket to $0.60/ticket
Business: $0.67/ticket to $0.53/ticket
But some features are also gated by plan, most notably, in order to use some of their more powerful features like:
Train on tickets
AI actions (including tagging/triage)
Simulate on past tickets
Teams integration
Then you’ll need to be on a Business plan, and if you want to use:
Custom integrations/actions (APIs)
Multi-agent workflows
You’ll need to be on their custom plans.
A screenshot of eesel AI’s pricing page.
My AskAI charges for every ticket (being 2.5 AI replies per ticket) its AI agent is involved in, but at a much, much lower rate.
Apart from the cost (more on that in a second), it also means:
You can easily predict your costs as you know how many tickets you get
As you improve the AI’s agent’s responses and as we improve our service, the cost per ticket overall decreases (as the AI resolves more tickets autonomously, without a person).
While My AskAI is cheaper, you will however pay separately for tagging ($0.05 per tag per ticket), action/tool ($0.05 per ticket used in) and task usage ($0.10 per task executed), however you only pay when these are used in a ticket, not on every one, keeping your costs down and aligning with the value you receive.
The overall cost
The other important consideration is the absolute cost of each AI agent.
We’ll be generous here and assume in this example you are on eesel AI’s Business plan, paying annually ($639/mo), get $0.15 per interaction overage rates on tickets beyond your first 3,000 interactions, with 2.5 AI replies per ticket and you aren’t paying for their $999/mo prompt assistance add-on.
Let’s do a quick comparison example:
ㅤ
eesel AI Agent
My AskAI
# of tickets/conversations
10,000
10,000
AI replies monthly cost
$3,939
$1,000 (@ $0.10 per ticket)
Total monthly cost
$3,939
$1,000 ($2,939 saving)
Annual cost
$47,268
$12,000 ($35,268 saving)
In this scenario, My AskAI is almost 4x cheaper than eesel AI!
A screenshot of My AskAI’s pricing plan for their Pro plan at $149/mo.
Even if you were to add in 1 tag per ticket, 50% of tickets having tool calls and 10% having tasks executed, with My AskAI, it will still only end up costing you $1,600/mo, 2.5x cheaper than eesel AI (and this is considering the cheapest plan with eesel AI, those saving increase as you add on prompt assistance and if they don’t give you the $0.15 overage rate).
Ok, you made it to the end, now, it’s time to see how our comparison looks and come up with a conclusion over which AI agent you should choose for your help desk.
Let’s start by summarizing our categories so far:
ㅤ
eesel AI Agent
My AskAI
ㅤ
Modes
9/10
9/10
Tie
Ease of setup
6/10
8/10
My AskAI win
Training/Integrations
7/10
8/10
My AskAI win
Answer Quality
8/10
8/10
Tie
Improving
8/10
8.5/10
My AskAI win
Features
7/10
8/10
My AskAI win
Price
5/10
9/10
My AskAI win
Customization
8/10
7/10
eesel win
Lock-in
9/10
8/10
eesel win
Other AI features
7/10
8/10
My AskAI win
Security
7/10
7/10
Tie
Overall the 2 products are pretty closely matched, with My AskAI recording a few more wins than eesel AI across all categories.
To cut it short, there are times when I would choose eesel AI:
If I wanted more of a ‘blank canvas’ for my AI agent to work from, enabling me to make something more unique.
If I am strongly versed in AI and prompting, then the UX may be more familiar.
If I need to use multiple agents, out-of-the-box, having them learn from one another.
If I have no help articles and so need to create them from scratch using my historic tickets.
I am relatively price-insensitive.
However, if you need something, affordable (at least 4 times cheaper), that is easier to use for the average (non-AI) person, that will require less set-up and give consistent, high-quality AI replies, AND you want direct support from the founders of the business, choose My AskAI.
FAQ
eesel AI vs My AskAI: which is better for my helpdesk?
It depends on your goals. If you want max flexibility and you’re comfortable crafting prompts/actions, eesel offers a “blank canvas.” If you want faster time-to-value, native helpdesk apps, policy-aware tasks, knowledge-gap tooling, and lower total cost at scale, My AskAI is the simpler, more turnkey option.
How do the pricing models differ (and what’s the real cost)?
eesel charges per AI interaction (each bot reply); plans start at a fixed bundle with overages per interaction. My AskAI charges per ticket (assumes ~2.5 AI replies/ticket) and small add-ons only when used (tags/tools/tasks). In the article’s 10k-ticket example, eesel ≈ $3,939/mo vs My AskAI ≈ $1,000/mo- nearly 4× cheaper.
Which is easier to set up and maintain?
Both are no-code to start, but eesel relies heavily on custom prompts/actions you maintain. My AskAI abstracts prompts into UI controls (Guidance), automates intent/agent setup, and ships with tested defaults- quicker to go live and less ongoing prompt/model babysitting.
What can they be trained on, and do they support live customer data & automations?
Both ingest web/help content and internal docs; My AskAI supports more native knowledge integrations and can keep certain sources “internal-only” for Copilot. For dynamic data, My AskAI adds user-data lookups, tool/action calls, and multi-step Tasks (e.g., policy-checked refunds). eesel supports custom actions/APIs, mainly on higher tiers.
Do they support human handover and multi-channel workflows?
Yes. Both can reply directly, draft internal notes, or act as a Copilot; both support Slack/Teams. For helpdesk escalation, My AskAI offers approved marketplace apps (Zendesk, Intercom, Freshdesk, Gorgias, HubSpot) and ready handover rules; eesel can do this via prompts/actions and its integrations but may require more setup.
Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.