Alex RaineyAlex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
Created time
Jun 3, 2024 04:09 AM
Author
Tags
Image
Publish date
Jun 3, 2024
Slug
best-chatbot-for-lead-generation
Featured
Featured
Type
Article
Ready to Publish
Ready to Publish
Chatbots have been around since the ‘60s, and over time, these virtual innovations have become widely useful for businesses. They can deflect simple customer queries, book meetings, or assist in writing emails.
At present, chatbots have become smarter with AI, enabling them to perform complex tasks such as lead generation. You heard it right; you can use AI chatbots to capture visitors’ data and contact details, guiding them through the conversion funnel.
This article will help you find the best chatbot for lead generation that will engage people with your brand and boost your conversation rates in no time.
What is a Lead Generation Chatbot?
A lead generation chatbot interacts with potential customers (such as website visitors) to spark their interest in your products and services and collect their contact details.
For many years, lead generation chatbots were developed using predefined, rule-based scripts. They had a “one-size-fits-all” approach to conversing with customers, which usually sounded robotic and impersonal.
Additionally, they could not comprehend the context of the conversation, making it impossible to engage in a “human-like” conversation.
Since the AI boom in 2023, machine learning (ML) algorithms and large language models (LLMs) have revolutionized the development of lead generation chatbots.
Instead of stilted, pre-programmed responses, AI-powered chatbots use natural and conversational exchanges to seamlessly deliver product information, answer customer inquiries, provide tailored suggestions, and collect customer information.
Lead Generation Chatbot Example
Here’s an example of how an AI chatbot online can be used for lead generation.
A SaaS company integrated a lead generation chatbot on its website to attract and engage potential customers. When a visitor lands on the homepage, the chatbot greets them with a welcome message.
If the visitor inquires about the company’s software subscription plans, the chatbot automatically provides an instant, detailed answer in a conversational manner.
The bot will also ask additional questions to qualify the visitor and assess their needs and preferences. Based on the visitor's responses, the chatbot might suggest a demo for the suitable plan option and request their email address or phone number to follow up.
Notice how the SaaS company’s chatbot achieved three things seamlessly: engaged with site visitors, answered their product inquiries, and obtained their contact details.
Benefits of Using a Lead Generation Chatbot
Chatbots are all about efficiency and productivity, but how exactly can they impact your lead generation strategy?
Here are the reasons why lead generation chatbots are worth the try.
- 24/7 lead generation capability: Chatbots can engage site visitors, provide self-service options, or collect contact information even beyond working hours.
- Personalized conversations: As your chatbot converses with the customer, it will understand their behavior and interests, allowing it to provide personalized recommendations that fit their preferences.
- Effective customer detail capturing: Customers are not fond of online forms. Instead of using forms to collect customer details, you can deploy chatbots that break data collection questions into chunks of engaging and interactive conversations that site visitors will love to respond to.
- Rapid lead qualification: You can train chatbots to ask automated questions that uncover visitors’ needs, interests, and preferences. Once the bot collects responses, it can instantly sort out the ideal leads and send them to your sales team.
- Cost-effective lead gen solution: Instead of hiring additional sales and marketing staff to manually generate and qualify leads, let an AI chatbot handle these tasks at a lower cost.
Five Top Chatbots for Lead Generation
Here are the leading chatbots for lead generation to consider for your business.
1. My AskAI
My AskAI helps businesses create no-code AI-powered customer support agents or chatbots that provide instant conversational answers to customer inquiries.
Using the lead capture feature, the AI chatbot will require users to input email addresses before starting a conversation. Afterward, you can create a webhook that sends all your leads to the team's email inbox or CRM platform.
It’s quick and easy to train an AI customer agent. Simply add pages from your website, knowledge bases (Notion or Google Drive), or company help docs. You can then integrate the chatbot into your website as a chat widget or into your existing support tools (e.g., Zendesk, Intercom, or HubSpot).
2. Botsonic
Botsonic’s AI chatbot harnesses the power of NLP to resolve customer queries. Its no-code chatbots can be integrated into your business site and automatically engage customers, recommend products, or collect their contact details.
In addition to website integration, Botsonic’s chatbot also supports integration with WhatsApp and SMS.
3. Watermelon
Watermelon provides a quick and seamless chatbot setup to supercharge your lead generation. Its chatbots engage customers using interactive questions about their needs and preferences to help qualify them as leads.
Create your chatbots in minutes by simply adding your URLs and documents, then deploy your chatbot to your website or other support channels such as Facebook, Instagram, or WhatsApp.
4. Drift
Drift is a well-known marketing and sales platform. This software allows businesses to create AI chatbots (as well as live chat widgets for their websites) that can engage customers using tailored email messages, remind them of abandoned but active conversations, or segment visitors according to the URLs they clicked.
Based on our experience, Drift’s only downside is its chatbot playbook (the built-in chatbot builder), which is quite complex and not your typical “add file or website” type of chatbot development. Nevertheless, Drift is still a good choice for having a reliable, round-the-clock lead gen tool for your website.
5. Landbot
Landbot offers both a traditional rule-based chatbot setup and a no-code AI-powered chatbot development on its platform.
If you prefer the “old-style” setup route, Landbot offers around a dozen chatbot templates to choose from. Using its easy-to-use builder, you can configure a welcome message, set a “request email” block, and define qualifying questions.
Alternatively, you can develop your own ChatGPT for websites, Facebook Messenger, or WhatsApp. It will answer customer inquiries, route conversations, or book meetings without human intervention.
Elevate Your Lead Generation Strategy With an AI Support Agent
Every website visitor can become a loyal customer using a lead generation chatbot like My AskAI. Answer visitors’ questions in a heartbeat and capture their email addresses as new leads for your sales team. You can connect the chatbot to your current support tool (like Intercom, Zendesk Messaging, or HubSpot) or add it to your website as a one-line HTML code.
My AskAI is also a powerful internal assistant for quickly surfacing company-related information and drafting emails. All insights and conversations can also be shared across your business teams.
Create an AI support agent today by simply adding your website and knowledge bases.
Written by
Alex Rainey
Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.
