Boost Your Conversion by 177% with Simple Design Tweaks

Discover how simplifying your landing page design can lead to a 177% increase in conversion rates. Learn from real-world A/B testing results and improve your SaaS business's customer engagement.

Boost Your Conversion by 177% with Simple Design Tweaks
Created time
Oct 21, 2024 05:33 PM
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Publish date
Oct 21, 2024
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boost-your-conversion-by-177-with-simple-design-tweaks
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It's Great to Be Wrong (Sometimes)

A few weeks ago I shared our landing page on LinkedIn to get hard, honest feedback. The reaction:
 
  • It's too busy.
  • It's cluttered.
  • It's excessively detailed.
 
The response from us:
 
  1. We designed a new above-the-fold section.
  1. Included a heavily simplified graphic of our product (AI customer for Intercom/Zendesk/etc.).
  1. We A/B tested this for qualified sign-ups.
 
The result:A whopping 177% increase in conversion.
 
I really liked our old landing page. I thought it was clear. And I thought we could only eek out incremental conversion improvements. Turns out I was very wrong. Which is great 😊
 
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Written by

Alex Rainey
Alex Rainey

Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.