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Why Your Unique Idea Still Matters: Lessons from the Car Industry

Think your idea's been done? Don't let that stop you! Just like the car industry with countless models and variations, there's no one-size-fits-all. Find your niche and cater to those who 'like cup-holders' for your business. Discover how to stand out in a crowded market.

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Why Your Unique Idea Still Matters: Lessons from the Car Industry
Created time
Jul 15, 2024 11:44 AM
Author
Mike Heap
Mike Heap
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Publish date
Feb 5, 2024
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why-your-unique-idea-still-matters-lessons-from-the-car-industry
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Ever have an idea, Google it, then see it's been done?

Don't let that stop you:

Take the car industry, each year hundreds of new models come out

  • Each brand has 10 or more models, with tons of variation within each
  • But there is no objective "best" car for each buyer
    • Even if there is a "best driver's car"
    • Most fuel-efficient
    • Biggest boot...

Someone may decide to go with another just because they prefer the cup-holders

  • They don't want to go racing around a track
  • They just want a car that fits their novelty mug

Markets are way bigger than you think

Your job is to find the people who "like cup-holders" for your business.

Start using AI customer support in your business today

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Written by

Mike Heap
Mike Heap

Mike is an experienced Product Manager who focuses on all the “non-development” areas of My AskAI, from finance and customer success to product design, copywriting, testing and more.

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