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Creating a Communication Plan for Zendesk Launch

Learn how to develop a custom communication plan for a successful Zendesk Support launch, ensuring smooth transitions and user acceptance.

How can I create a successful communication plan for launching Zendesk Support?

Developing a custom communication plan is crucial for a successful Zendesk Support launch. Start by creating a checklist of all changes needed from your existing software to Zendesk Support. This ensures no inbound channels are missed. It's also important to brand your Support experience, so customers feel continuity.

Communicate the 'why' behind the change to both internal agents and external users, as understanding the benefits can increase acceptance. If there are significant interface changes, consider using banners or pop-ups to inform end-users. Additionally, update email signatures with any new support email addresses and use email and social marketing to notify partners and customers about the change. For more details, check out theoriginal article.


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